Benchmarking
CASE STUDY :- BENCHMARKING
Benchmarking is a initial phase in automobile industry when any new product has to come into life. Basically it compare two or more similar product, service , or process on some dimensions of performance.In automotive industry benchmarking is done at two levels named as benchmarking-1 and benchmarking-2. In benchmarking-1 we generally compare between two products overview but at benchmarking-2 we compare at component level.The below comparison can be seen as benchmaarking-1 and when we compare headlamp of car to another car it can be classified into benchmarking-2.
1.FORD ECOSPORTS
|
|
This is second generation EcoSport was first showcased as a concept at the 2012 New Delhi Auto Expo, in India on 4 January 2012 which has mileage of 23kpl certified by ARAI. It has boot space of 346L and fuel tank capacity of 52L. With a price range of 8.5lac to 9.65lac has 1.5l 3-cyclinder petrol engine with engine displacement 1498cc which comes with 5-speed manual gearbox. It has curb weight of 1289kg and turning radius of 5.3m. The suspension is absorbent too but variants with larger wheels do ride with a degree of firmness. As it is compact SUV, it will be good choice for long drive and in-city drive.
2.HYUNDIA VERNA
|
|
The Verna is based on the new ‘Sensuous Sportiness’ design ethos. The Hyundai Verna is available in both petrol and diesel engine options. Under the hood, the (1,497cc) 1.5-litre, four-cylinder petrol engine generates 113bhp at 6,300rpm and 144Nm of torque at 4500rpm. It has boot space of 480l. It’s diesel variant has ARAI Mileage of 25kmpl.Suspension of the car is not that good but it will be good choice for office and long drive with base price of around Rs 9.29lac.
3.KIA SELTOS
|
|
Kia is offering six engine and transmission combinations on the Seltos. All engines on the Seltos are already BS6 compliant and Kia says that they have been tested on BS4 fuel too. The top-of-the-line petrol engine is a 140PS 1.4 litre turbocharged unit which is available with a 6-speed manual transmission or a 7-speed dual-clutch (automatic) transmission. In manual guise, the engine feels energetic for highway use, yet easy to live with in the city. ARAI Mileage of 16kmpl is quite good with boot space of 450l. It comes with turning radius of 5.3m. It’s curb weight is 1221kg. With the price range of Rs9lac- Rs9.5lac we have to lots to choose from with good interior and exterior.
4.TOYOTA URBAN CRUISER
|
|
Japanese car manufacturer, Toyota has marked its presence in the compact SUV segment with the Urban Cruiser. The vehicle is available in three variants – Mid, High and Premium, in both manual transmission and automatic transmission options.
Under the hood, the Toyota Urban Cruiser is powered by a 1.5-litre, four-cylinder petrol engine that produces 103bhp and 138Nm of torque. The compact SUV gets a dual chamber LED projector headlamps with chrome accents. It has boot space of 328l. It has ARAI mileage of 18kmpl. With price range of Rs9lac it good car to go with.
|
FORD ECOSPORTS |
HYUNDIA VERNA |
KIA SELTOS |
URBAN CRUISER |
|
|
Displacement(in cc) |
1498 |
1493 |
1493 |
1462 |
|
Max power(bph) |
99.23 |
113.42 |
113.42 |
103.26 |
|
Peak torque(Nm) |
205 |
250.06 |
250 |
138 |
|
ARAI Mileage(in Kmpl) |
17.6 |
21.3 |
16.8 |
18.76 |
|
Price Range(in lac) |
8.5-9.5 |
9-10 |
9.9 |
9 |
CONCLUSION:-
I will suggest Mr D.S Pughazhyendhii to go with FORD ECOSPORTS because with the price segment he will 5seater compact SUV which will be good for the office and also for long drive to visit his village. It also has good boot space which will good when he has to visit village with his family.