Benchmarking
BENCHMARKING:-
Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.
Benchmarking can also help organizations identify areas, systems, or processes for improvements—either incremental (continuous) improvements or dramatic (business process re-engineering) improvements
TYPES OF BENCHMARKING
- Generic Benchmarking.
- Functional Benchmarking.
- Internal Benchmarking.
- Competitive Benchmarking.
- Process Benchmarking.
- Strategic Benchmarking.
- Performance Benchmarking.
REQUIREMENTS
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
SUGGESTIBLE CARS
- TATA NEXON
KEY FEATURE
- 4 Cyclinder 1.5 turbo charged engine
- max power of 108.5bhp
- max torque of 260Nm
- It has an average mileage of 19 kmpl
- price range start at 7.54 lakhs.
pros.
- Next generation safety design.
- Good seating area.
- IT,s an SUV
cons.
- Uninspiring bottom-end engine performance
- Mediocre fuel efficiency
2. MARUTI SUZUKI VITARA BREZZA
- Engine type-K15BISG
- max torque 138 Nm 4400 RPM
- Engine capacity - 1462cc
- automatic transmission
- 4 cyclinder engine
- cost- 7.48 lakhs
pros
- smooth automatic gear box
- extensive feature list
cons
- No diesel engine
- Small boot
3.Hyundai venue
cost- 8.07 lakhs
Specification
- Mileage - 17kmpl to 23 kmpl
- Gear box - 7-speed
- Transmission- Manual /Automatic
- Seating capacity-5
- Boot space-350L
- Torque-172Nm
- Engine capacity-1396cc
pros
- Stunning Exterior
- Space for 5 family members
- Good ground Clearance
cons
- Pick-Up in top gears
- No available AWD
4.Maruti Ertiga
- cost - 9 lakhs
Specifications
- Mileage - 18 to 26 kmpl
- Gear box - 6 speed
- Transmission - manual/automatic
- Seating capacity - 7
- Boot space - 206 L
- Power - 93.87bhp-4000RPM
- Torque- 225Nm
- Engine - 1498cc
pros
- Good look inside and outside
- Smart hybrid technology
- Smooth ride quality
cons.
- No disel automatic option
- Missing features
- Interior Plastic quality low
CONCLUSION
The top recommendation for Mr. pughazhyendii considering all his requirements is Tata Nexon.