Benchmarking
Aim: To prepare a comparison between different cars of a specific price range to be suggested to Mr. D.S. Pughazhyendhii and explaining what is benchmarking.
#BenchMarking-I of cars for Mr. D.S. Pughazhyendhii
| S. NO. | CAR NAME | CAR TYPE | FUEL TYPE | CLAIMED MILEAGE | Ex- SHOWROOM PRICE | SOME FEATURES | ENGINE | TRANSMISSION |
| 1 | Tata Altroz XZ Plus | HATCH BACK | PETROL | 19.05 kmpl | Rs 8.65 LAKH/- | 5 Star Global NCAP Safety Rating,Advanced ABS 9.3 with Corner Stability Control,Brake Sway Control,Puncture Repair Kit,Voice Alerts - Door open(For all Doors),Tailagte open,Driver seat Belt Reminder,Drive Mode Engaged,Drive Away Locking,Mechanical Child Safety Lock on Rear Doors,Dual Horn,Loaction Based Services,Vehicle Security,Live Vehicle Diagnostic,Gamification | 1.2 ltr Revotron | MANUAL |
| 2 | Baleno Alpha | HATCH BACK | PETROL | 22.35 kmpl | Rs 9.21 LAKH/- | Baleno Alpha has Multi-function Steering Wheel,Power Adjustable Exterior Rear View Mirror,Touch Screen,Automatic Climate Control,Engine Start Stop Button,Anti Lock Braking System,Alloy Wheels,Fog Lights - Front,Power Windows Rear,Power Windows Front | 1.2-litre DualJet petrol engine | MANUAL |
| 3 | Tata Punch Creative AMT | SUV | PETROL | 18.82 kmpl | Rs 9.02 LAKH/- | Punch Creative AMT has Multi-function Steering Wheel,Power Adjustable Exterior Rear View Mirror,Touch Screen,Automatic Climate Control,Engine Start Stop Button,Anti Lock Braking System,Alloy Wheels,Fog Lights - Front,Power Windows Rear,Power Windows Front | 1.2-litre petrol engine | AUTOMATIC |
| 4 | HONDA Amaze VX CVT | SEDAN | PETROL | 18.6 kmpl | Rs 9.17 LAKH/- | Honda Amaze VX is a 5 seater Petrol car. Amaze VX has Multi-function Steering Wheel,Power Adjustable Exterior Rear View Mirror,Touch Screen,Automatic Climate Control,Engine Start Stop Button,Anti Lock Braking System,Alloy Wheels,Fog Lights - Front,Power Windows Rear,Power Windows | 1.2-litre petrol i-VTEC engine | AUTOMATIC |
#Benchmarking -II:-
| Tata Altroz XZ Plus |
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General SPECS: -
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Pros· Five-star safety rating · Leatherette upholstery makes the cabin feel more premium · Best-in-class ride and handling package · Transmission is smooth and takes the stress out of city driving cons· Premium features like ventilated seats, wireless charger, and sunroof still missing · Cabin insulation is lacking · Naturally-aspirated petrol engine lacks power and refinement · Automatic not offered with turbo-petrol engine |
| Maruti Baleno Alpha |
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General SPECS: -
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Pros
cons· AMT variant is good but not as sophisticated as CVT/DCT · Seat cushioning is very soft which may cause problems for long drives. · Boot loading lip is very high · Not a sporty car to drive |
| Tata Punch Creative AMT |
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General SPECS: -
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Pros· Striking looks · High-quality cabin · Great interior space and comfort · Ride comfort over bad roads · Mild off-road capability · 5-star Global NCAP safety rating cons· Engine feels short on power for highway drives · Dated touchscreen infotainment system · No charging port or cup holders for rear-seat passengers |
| Honda Amaze VX CVT |
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General SPECS: -
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Pros· One of the better-looking sedans in the segment · Automatic option with both engines · Comfortable ride quality · Rear seat experience Cons· Misses some features like auto-dimming IRVM and adjustable rear headrests |
#Benchmarking
- Benchmarking is a process where you measure your product’s success against other similar products to discover if there is a gap in performance that can be closed by improving your performance. Studying other companies can highlight what it takes to enhance your product’s efficiency and become a bigger player in the respective industry.
The Benefits of Benchmarking
- Monitoring performance
- Competitive Analysis
- Continuous improvement in quality
- Gaining edge in a particular product segment
Benchmarking Process
- Planning: Planning includes highlighting what you want to improve, the criteria on which you will benchmark your product, and how you envisage success.
- Collecting information on the competitors of the same price bracket, or same range, material, or application of the new product which is to be developed.
- Analysis of data.
- Carryover of the previous version product parts which can be again used in the new product, thus leading to cost-cutting.
- Taking steps towards improvement (on a general scale) and feedback on initial improvements.
- Final steps towards improvement (on a specific part level) and implication of new enhancement over the new product.
#VERDICT:-
I would recommend Tata Punch Creative AMT, to Mr D.S. Pughazhyendhii, considering the below criterion:-
- Child and Elderly Safety
- Daily commute Requirements with Automatic transmission
- Highway Mileage
- Price Range
- Love for big cars
- Latest Technology and spacious interior
Just as a suggestion, if Mr D.S. Pughazhyendhii wants a second-best opinion, he may choose Honda Amaze VX CVT, as it is a sedan, thus leading to more space and the highway performance and engine refinement of Honda are remarkable as well.
Note: The Data of the Benchmark is copied from the below word document and hence it is having some space between the data, kindly check the below word file to get a better view of the comparison.