Benchmarking
Benchmarking
Benchmarking has been unanimously accepted as an effective performance and productivity improvement tool by auto companies. Benchmarking can be used effectively as a tool to compare product attributes, quality attributes, operations, and processes.
Benchmarking involves a structured comparison between similar products, services, or processes on some dimensions of performance.
Benchmarking Process:
- Identify the competitors
- Look at trends
- Outline objectives
- Design and development
Suggested Cars for Mr. D.S. Pughazhyendhii to choose from:
- Hyundai Venue S
- KIA Sonet 1.2 HTK
- Mahindra XUV 300 W4
- Maruti Brezza LXI
Here I have only considered cars from thr SUV segment owing to Mr. D.S. Pughazhyendhii fondness to big cars.
Hyundai Venue S
KIA Sonet 1.2 HTK
XUV 300 W4
Maruti Brezza LXI
On road Price (In Lakhs)
10L
9.95L
9.94L
9.81L
Seating Capacity
5
5
5
5
City Milage (in km)
16
-
-
-
ARAI Milage (in km)
18
18.4
16.8
20.15
Engine displacement (cc)
1197 (Petrol)
1197 (Petrol)
1197 (Petrol)
1462 (Petrol)
Maximum Power (BHP @ rpm)
81.8 @ 6000
81.8 @ 6000
108.6 @ 5000
101.6 @ 6000
Maximum Torque (Nm @ rpm)
113.8 @ 4000
115 @ 4200
200 @2000-3500
136.8 @ 4400
NCAP safety rating
4 stars
3 stars
5 stars
4 stars
Transmission
5 Speed
5 Speed
6 Speed
5 Speed
Based on the information available for similar SUV variant cars, with respect to comparable features available in the segment, each category is given a score out of 10.
Hyundai Venue S
KIA Sonet 1.2 HTK
XUV 300 W4
Maruti Brezza LXI
Milage
8.9
9.1
8.3
10
Performance
7.5
7.5
10
9.3
Comfort
6.5
8
7.5
7.5
Features
7.5
7.5
7.5
7
Safety
9.6
7.5
7.1
9.2
Maintenance
3566/yr.
-
3499/yr.
3600/yr.
Overall
40/50
39.6/50
40.4/50
42/50
- Off the four cars, Hyundai Venue and Maruti Brezza are the stand-out cars in the 8 to 10 Lakh region. Both companies have an established customer base in India and have a high customer satisfaction.
- Major Advantages in both these cars are the safety features. Features like Brake assist in Emergency, Electronic stability program and Hill hold assist, which are excellent features to have in crowded city like Bengaluru.
- Some negative remarks in Brezza are its major let down in terms of Music and Infotainment system, as there is no GPS, Speakers, Bluetooth features. Also, the unavailability of Rear glass defogger and Cruise Control which are available in Hyundai Venue.
- Some exclusive features Brezza has are Automatic Head lights, 328L boot space, Real time vehicle tracking, 360-degree view camera.
Given the superior performance in terms of both maximum power and maximum torque achievable and superior milage performance of Brezza, I will suggest Mr D.S. Pughazhyendhii to buy Maruti Brezza over Hyundai Venue which will be suited for daily use and perform superiorly during long drives as well.