Benchmarking

CASE STUDY-1

SCOPE:

BENCHMARKING OF AVAILABLE CARS IN 5-10 LAKHS AND SUGGESTING THE BETTER OPTION IN THE SEGMENT FOR A BUYIER FROM BANGLORE.

INPUT:

BUYIER (Mr. D.S.PUGHAZHYENDHII) IS FOND OF BIG CARS. SO WE ARE FOCUSING ON COMPACT SUV SEMENT.

WE, HERE UNDER GONE A STUDY IN THE COMPACT SUV SEGMENT CARS AND FOUND SOME MODELS FROM COMPETATIVE COMPANIES IN INDIAN AS WELL AS GLOBAL AUTOMOTIVE MARKET.

WE WOULD LIKE TO COMPARE THE CARS AND TO PICK THE BETTER ONE FROM THEM. THE FOLLOWING TABLE-1 REPRESENTD THE MOBELS AND BRANDS OF CARS.

TABLE-1

COMAPCT SUV SEGMENT:

SNO	BRAND	MODEL
1	FORD MOTOR COMPANY`	ECO SPORT
2	HYUNDAI MOTOR INDIA	VENUE
3	MARUTI SUZUKI INDIA LIMITED	VITARA BREEZA
4	TATA MOTORS LIMITED	NEXON

• FORD ECO-SPORT:

GOOD THINGS	BAD THINGS
· FORD ECO SPORT’S DESIGN LOOKS LIKE A MINI SUV WITHOUT BEING CUMBERSOME ON THE ROAD. · SPORTY DRIVABILITY IN TERMS OF STEERING AND BODY CONTROL. · WELL EQUIPPED INTERIORS WITH OPTIONAL SUN ROOF.	· INCONSISTENT CABIN PLASTICS AND DATED INSTRUMENT CONSOLE. · MORE EXPENSIVE THAN ITS RIVALS. · STIFF SUSPENSION SETUP MAKE THE RIDE A BIT UNCOMFORTABLE. · REAR AC VENTS NOT OFFERD WICH IS AVAILABLE IN ITS RIVALS

ECONOMY:

ARAI RATED – 16.50 KPL.

CITY – 13.30 KPL.

HIGHWAY – 18.60 KPL.

FEATURES: THE ECOSPORT BECAME ONE OF FORD'S BEST-SELLER MODELS IN INDIA. IT LOOKS STUNNING OUT SIDE. THE INTERIOR DASHBOARD HAS AN OPTIONAL 8-INCH FLOATING TOUCHSCREEN INFOTAINMENT SYSTEM THAT SUPPORTS BOTH ANDROID AUTO & APPLE CAR PLAY. THE FORD ECOSPORT’S 123HP, 1.5-LITRE 3-CYLINDER BS-6 PETROL ENGINE IS WILL REFINED & PEPPY BUT MISSING THE TURBO CHARGER WHICH MAKES THE RIDE STICKY ON GHAT ROAD SECTIONS. THE 5 SPEED MANUAL TRANSMISSION GEAR BOX MANAGES GOOD BUT NOT BEST IN THE SEGMENT. COMING TO THE DRIVERS SEATING POSITION, WE DON’T GET THE BEST OF VIEWS OUT AND THE THICK A-PILLARS CAN BE BOTHERSOME AT CROSSROADS. THE KERB WEIGH OF THE VEHICLE IS AROUND 1188 KG.

SAFETY: COMING TO THE SAFETY FORD ECO SPORT IS BAGGED WITH BETTER SAFETY FEATURES LIKE 2-AIR BAGS(DRIVER & PASSINGER), ABS AS STANDARD & EBD BUT MISSING ESP & TCS WHICH HELPS IN MANSOON DAYS.

PRICING: THE PRICE OF FORD ECOSPORT IS A BIT EXPENCIVE AMONG HIS RIVALS IN THIS SEGMENT AND THE FORD ECOSPORT AMBIENT 1.5L TI-VCT VARIENT COMES AT A COST OF 9.75 LAKHS EX-SHOW ROOM BANGLORE.

• HYUNDAI VENUE:

GOOD THINGS	BAD THINGS
· HIGH QUALITY INTERIOR. · OPTIONAL SUNROOF AVAILABLE. · FIRST-IN-CLASS CONNECTIVITY FEATURES.	· CABIN SPACE ISN’T AS GENEROUS AS THE COMPETITORS. · LOW POWER ENGINE WITH NO TURBO CHARGER. · BODY ROLL WHILE CORNERING.

ECONOMY:

ARAI RATED – 18.27 KPL.

CITY – 15.80 KPL.

HIGHWAY – 18.65 KPL.

FEATURES: THE HYUNDAI MOTORS INDIA IS WELL KNOWN FOR ITS PEPPY CARS. COMING TO HYUNDAI VENUE THE INTERIORS ARE WELL CRAFTED, INCLUDING TOUCHSCREEN INFOTAINMENT SYSTEM & WIRELESS MOBILE CHARGING SUPPORT. THE HYUNDAI VENUE’S 83HP, 1.2L 4-CYLINDER BS-6 PETROL ENGINE IS REFINED BUT DULL AND SHOULD BE AN OPTION ONLY IF YOU ARE RESTRICTED BY BUDGET. LACK OF TURBO CHRGER MAKES THE RIDE BIT SLOWER. THE 5 SPEED MANUAL TRANSMISSION GEAR BOX IS A GOOD TORQUE CONVERTER BUT A VICTIM OF LOW POWER ENGINE. COMING TO THE DRIVERS SEATING POSITION, WE GET A COMMANDABLE VIWE POSITION TOWARDS ROAD COMPARED TO ECO SPORT. THE KERB WEIGH OF THE VEHICLE IS AROUND 1080 KG.

SAFETY: COMING TO THE SAFETY HYUNDAI VENUE IS EQUIPPED WITH BETTER SAFETY FEATURES LIKE 2-AIR BAGS(DRIVER & PASSINGER), ABS AS STANDARD & EBD BUT MISSING ESP & TCS WHICH HELPS IN MANSOON DAYS.

PRICING: THE PRICE OF HYUNDAI VENUE IS COMPETITIVE IN THIS SEGMENT AND THE HYUNDAI VENUE S1.2 PETROL COMES AT A COST OF 9.01 LAKHS EX-SHOW ROOM BANGLORE.

• MARUTI SUZUKI VITARA BREEZA:

GOOD THINGS	BAD THINGS
· HIGH SEATING & ROOMY CABIN EASY TO ACCOMMODATE 5 PEOPLE. · LIGHT CONTROLS MAKE IT EASY TO DRIVE. · MARUTI’S VAST SERVICE NETWORK IS ONE ADVANTAGE.	· PETROL MOTOR GETS NOISY POST 2,500RPM. · INTERIOR PLASTIC QUALITY IS POOR IN THIS SEGMENT & LACK OF PREMIUM LOOK. · NO TURBO CHARGER.

ECONOMY:

ARAI RATED – 17.03 KPL.

CITY – 15.30 KPL.

HIGHWAY – 17.90 KPL.

FEATURES: THE MARUTI SUZUKI INDIA LIMITED IS ONE OF THE LEADING AUTO MAKER IN INDIA WHO OWNS ABOUT 53% MARKET SHARE IN INDIAN PASSINGER CAR MARKET. COMING TO MARUTI SUZUKI VITARA BREEZA INTERIORS ARE AVERAGE WITH LOW GRADE PLASTIC BUT WELL CRAFTED, INCLUDING TOUCHSCREEN INFOTAINMENT SYSTEM. BREEZA’S 103HP, 1.5L 4-CYLINDER BS-6 PETROL ENGINE IS REFINED AND PEPPY. LACK OF TURBO CHRGER MAKES THE RIDE BIT SLOWER. THE 5 SPEED MANUAL TRANSMISSION GEAR BOX IS A GOOD TORQUE CONVERTER & SMOOTH SHIFTING. COMING TO THE DRIVERS SEATING POSITION, WE GET A COMMANDABLE VIWE POSITION TOWARDS ROAD AND BEST IN THE SEGMENT. THE KERB WEIGH OF THE VEHICLE IS AROUND 1110 KG.

SAFETY: COMING TO THE SAFETY MARUTI BREEZA IS EQUIPPED WITH BETTER SAFETY FEATURES LIKE 2-AIR BAGS(DRIVER & PASSINGER), ABS AS STANDARD & EBD BUT MISSING ESP & TCS WHICH HELPS IN MANSOON DAYS.

PRICING: THE PRICE OF MARUTI BREEZA IS LOWEST IN THIS SEGMENT AND THE MARUTI SUZUKI VITARA BREEZA LXI PETROL COMES AT A COST OF 8.87 LAKHS EX-SHOW ROOM BANGLORE.

• TATA NEXON:

GOOD THINGS	BAD THINGS
· NEW SHARPER STYLING MAKES THE NEW NEXON LOOK UP MARKET. · FIVE STAR G-NCAP SAFETY RATING. · MULTIPLE DRIVE MODES UNIQUE IN THIS SEGMENT.	· INFOTAINMENT SCREEN NOT AS GOOD AS RIVALS. · RIDE IS A BIT JURKY IN HEAVY TRAFFIC. · IN CONSISTENT PLASTIC QUALITY.

ECONOMY:

ARAI RATED – 17.00 KPL.

CITY – 14.00 KPL (ECO MODE).

HIGHWAY – 18.00 KPL (ECO MODE).

FEATURES: THE TATA MOTORS INDIA LIMITED IS ONE OF THE LEADING AUTO MAKER IN INDIA. COMING TO TATA NEXON INTERIORS ARE WELL CRAFTED, INCLUDING TOUCHSCREEN INFOTAINMENT SYSTEM. NEXON’S 118HP, 1.2L TURBO CHARGED 3-CYLINDER BS-6 PETROL ENGINE IS REFINED AND PEPPY. TURBO CHRGER IMPROVES THE RIDE EXPERIENCE. THE 6 SPEED MANUAL TRANSMISSION GEAR BOX IS A GOOD TORQUE CONVERTER & SMOOTH SHIFTING. COMING TO THE DRIVERS SEATING POSITION, WE GET A COMMANDABLE VIWE POSITION TOWARDS ROAD AND BEST IN THE SEGMENT. THE KERB WEIGH OF THE VEHICLE IS AROUND 1285 KG.

SAFETY: COMING TO THE SAFETY TATA NEXON IS EQUIPPED LOADED SAFETY FEATURES HIGH IN THIS SEGMENT LIKE 2-AIR BAGS(DRIVER & PASSINGER), ABS AS STANDARD, EBD, ESP & TCS WHICH HELPS IN MANSOON DAYS.

PRICING: THE PRICE OF TATA NEXON IS COMPETATIVE IN THIS SEGMENT AND THE TATA NEXON XM PETROL COMES AT A COST OF 9.45 LAKHS EX-SHOW ROOM BANGLORE.

SUGGESTION:

FROM THE ABOVE COMPARISION I WOULD LIKE TO SUGGEST TATA NEXON (9.45 LAKHS). REASON OF ITS TOP CLASS SAFETY FEATURES & THE BADGE OF 5* STAR RATING IN GLOBAL NCAP TEST. THE A TURBO CHARGED ENGINE WITH DIFFERENT DRIVE MODES.