Benchmarking
BENCHMARKING :
Benchmarking in an automobile industry involves a structural comparision between similar products,services (or) processes on some dimension of performance.
It can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendation based on which is best or some form of ranking amongst competitors.
TATA NEXON :
CRASH TEST
MAHINDRA XUV300
CRASH TEST
HYUNDAI VENUE
CRASH TEST
MARUTI BREZZA
CRASH TEST
These are the 4 four cars according to the budget of Mr. D.S. Pughazhyendhii.
According to the benchmarking and I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii as his family consist of 5 members also in which his father and mother are grandparents as he has a kid of 5 year old so first thing is comfort as he travels 500 km once a month which is a long journey and to make that journey good TATA Nexon's seats provides best comfort from all these 4 cars according to the benchmarking.
Secondly he will be regularly using the vehicle to commute to the office and as he stays in Bangalore which is a India's fifth largest metropolitan city by population there is a lot of traffic, For that good mileage is necessary and TATA Nexon provides 18.5 kmpl city mileage which is the best.
And when it comes to safety TATA Nexon has 5 star Global NCAP rating.
Conclusion : TATA Nexon is a best choice for Mr.D.S. Pughazhyendhii in terms for Comfort, safety, mileage and money.