Challenge

Benchmarking

We, know what is his requirement and budget so now we will can find the best suitable vehicle for him through benchmarking in price range of 8-10 lakhs on road.

Benchmarking

Benchmarking is a process in which we can measure our company's success against other simillar companies to discover if there is a gap in performance that can be managed by improving our performance. In automobile industry benchmarking is a structured comparison between similar products,services or processes on some dimensions of performance.

For example:

We can compare performance of different vehicles. Presales and After sales services can also be compared among different companies. Ease of handling, low cost of maintenance etc. can be compared in benchmarking.

Types of Benchmarking:

There are four main types of benchmarking: internal, external, performance, and practice.

1. Performance benchmarking involves gathering and comparing quantitative data (i.e., measures or key performance indicators). Performance benchmarking is usually the first step organizations take to identify performance gaps.

2. Practice benchmarking involves gathering and comparing qualitative information about how an activity is conducted through people, processes, and technology.

3. Internal benchmarking compares metrics (performance benchmarking) and/or practices (practice benchmarking) from different units, product lines, departments, programs, geographies, etc., within the organization.

4. External benchmarking compares metrics and/or practices of one organization to one or many others.

Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.

Benefits of benchmarking:
  • Keep improving internal operations.
  • Understand what's working and what isn't.
  • Adopt or improve upon competitors' practices.
  • Reduce costs by increasing efficiency.
  • Focus on practices and offerings that promote customer satisfaction and loyalty.

Suggested Cars

  • Maruti Suzuki Brezza
  • Tata Nexon
  • Renault Triber
  • Maruti Suzuki Ertiga
  • Renault Kiger
Name and Price Maruti Suzuki Brezza LXi (₹ 9.60 Lakh)

Tata Nexon XE (₹ 9.32 Lakh)

Renault Triber RXZ Dual Tone (₹ 9.63 Lakh) Maruti Suzuki Ertiga LXi (₹ 10.02 Lakh)

Renault Kiger (₹ 10.02 Lakh)

Engine 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC 999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC
Engine Type K15C Smart Hybrid 1.2L Turbocharged Revotron 1.0 Litre Energy Engine K15C Smart Hybrid 1.0L Energy
Fuel Type Petrol Petrol Petrol Petrol Petrol
Max Power (bhp@rpm) 102 bhp @ 6000 rpm 118 bhp @ 5500 rpm 71 bhp @ 6250 rpm 102 bhp @ 6000 rpm 71 bhp @ 6250 rpm
Max Torque (Nm@rpm) 136.8 Nm @ 4400 rpm 170 Nm @ 1750 rpm 96 Nm @ 3500 rpm 136.8 Nm @ 4400 rpm 96 Nm @ 3500 rpm
Mileage (ARAI) (kmpl) 20.1 17.5 19 20.5 19.1
Driving Range (Km) 965 773 760 923 767
Drivetrain FWD FWD FWD FWD FWD
Transmission Manual - 5 Gears Manual - 6 Gears, Sport Mode Manual - 5 Gears Manual - 5 Gears Manual - 5 Gears
Emission Standard BS 6 BS 6 BS 6 BS 6 BS 6
Doors (Doors) 5 5 5 5 5
Seating Capacity (Person) 5 5 7 7 5
No of Seating Rows (Rows) 2 2 3 3 2
Bootspace (litres) 328 350 625 405
Fuel Tank Capacity (litres) 48 44 40 45 40
Front Suspension Mac Pherson Strut 5 coil Independent, Lower Wishbone, McPherson Strut with Coil Spring McPherson Strut with Lower Triangle & Coil Spring Mac Pherson Strut & Coil Spring McPherson Strut with Lower Triangle & Coil Spring, Anti-roll Bar & Traverse Arm
Rear Suspension Torsion Beam & CoiL Spring Semi-Independent; closed profile Twist beam with Coil Spring and shock absorber Torison Beam Axle Torsion Beam & Coil Spring Torsion Beam Axle
Front Brake Type Ventilated Disc Disc Disc Ventilated Disc Disc
Rear Brake Type Drum Drum Drum Drum Drum
Minimum Turning Radius (metres) 5.1 5.2
Steering Type Power assisted (Electric) Power assisted (Electric)

Power assisted (Electric)

Power assisted (Electric) Power assisted (Electric)
Driver Seat Adjustment 8 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down, seat height up / down) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, seat height up / down) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 8 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down, seat height up / down)
Front Passenger Seat Adjustment 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 4 way manually adjustable (seat forward / back, backrest tilt forward / back) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down)
Rear Row Seat Adjustment 2 way manually adjustable (headrest up / down) 2 way manually adjustable (backrest tilt forward / back) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 2 way manually adjustable (headrest up / down)
Third Row Seat Adjustment 2 way manually adjustable (backrest tilt forward / back) 4 way manually adjustable (backrest tilt forward / back, headrest up / down)
Seat Upholstery Fabric Fabric Fabric Fabric Fabric

Conclusion:

As Mr. D.S. Pughazhyendhii is fond of big cars then Maruti Suzuki Ertiga LXi is the best for him. No doubt Tata Nexon is the safest compact SUV in the range but Maruti Suzuki Ertiga is safer, Comfortable and also big car in that range.

So, I will recommend him to buy Maruti Suzuki Ertiga LXi.

Some Images of Maruti Suzuki Ertiga

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