Challenge

Benchmarking

Aim:- Explaining what is Bechmarking and suggest a vehicle to Mr. D.S. Pughazhyendhii as per their Requirment.

Objective :-

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Prepare a report explaining what is Bench-Marking
comapre At least 4 vehicles.

Theory:-

What is Benchmarking ?

Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations.

Why it is Important in Automotive Industry?

A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive.
As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.

There are 4 steps of Benchmarking :-

Planning :-

Being the initial phase, this is a most important phase. Any mistakes, errors or incompleteness in this phase generally affects the rest of the phases.
Sufficient time and attention has to be devoted during the phase to ensure that planning becomes as error-free as possible, and hence makes the rest of the phases more effective and efficient.

Analysis :-

This phase, comprised of two steps, involves the analysis of all the information and data collected in the Planning phase.
All the people closest to the process selected for benchmarking should be deeply involved in this phase.

Integration :-

This phase secures the commitment of the management on the recommended action plan. Because acceptance of proposed process revisions by the company is necessary for the success of the project, this phase is obviously important.

Action :-

This phase is where the improvement parts have been taken into consideration. Ultimate benefit to a company from benchmarking is judged by how well this particular phase has been caried out.

Through in this way we can make benchmarking and fulfill the customer requirement.

Benchmarking Report for Mr. D.S. Pughazhyendhii:-

Mr. D.S. Pughazhyendhii live in Banglore which is a high crowed city so maximum time He will drive the vechicle in city.
He visit his Native place in a month once which is 500 km from Bangalore and also he will using car to commute to his office so almost his requirment is nearest to 2300 km/month or 27000 km /year to drive.
The Budget is 8-10 lakh and fond of Big Cars.
Based on these underpinning factors the suggestion would be a choice of SUV Vehicle and
Considering the long run of the vehicle the viable option would be Diesel variant but nowday Environment is more important Factor than the what we used so i would like to recommend to take petrol or CNG varient and it give a little less milage than the diesel varient and Maintenance cost almost same .
In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred.
Based on the perfomance , fuel economy and efficiency i would like to suggest these 4 vehicle.

Comparision model of Cars

Perfomance :-

Maruti suzuki brezza Lxi and Ford Kia sonet HTK 1.2 are the front runners but TATA Nexon offers much stable performance both on the city traffic
and highway with multi drive modes.
Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Maruti suzuki brezza Lxi.
The Reported ARAI Mileage shows brezza Lxi and Nexon are far better.

Interior :-

TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger.
The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also has improved sunvision and Instrument Panel Clusters with added utiliy holders along the side doors.
Nexon's Infotainment touch screen has sub par performance compared to Kia sonet and Hyundai Venue.
The Blue link connectivity App with smartphone from Hyundai Venue gives additional scoring for Venue among others.

Exterior :-

TATA Nexon is a standout in this category and offers the maximum bootspace of 350 litres falling just behind Kia sonet but Nexon provide way better ground clearence of 209mm which will be well suited for the Indian Roads.
The Facelift, Headlight and Tail Light are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.
The Lagged out ABC Pillars of TATA NEXON offers better head room among the other models.

Safety and Comfort :-

Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range.
TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test.
maruti suzuki brezza lxi and hyundai venue have 4star NCAP Rating for it's safetyand crash test.
This is the NCAP Report of TATA Nexon.

Conclusion :-

TATA Nexon Xe is better model suited to Pughazhyendhii based on the benchmarking report done above.
It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top specific model.
Hyundai Venue also provides better features but lags Nexon on the Rear Passenger comfort.

Ship work like this
in your own course.