Benchmarking

BENCHMARKING

It’s a process of determining the quality of a product of a company by comparing deeply with the similar products of different companies. This will give the company an idea about how their products performs with its competitions in the market. Benchmarking also gives the company an idea about the places their product needs improvement.

BENCHMARKING PROCESS

An effective benchmarking process requires deep comparison and adequate information and data evaluation.

WHY BENCHMARKING IS IMPORTANT?

Apart from making the product better, benchmarking can help an organisation in many ways such as:

Good budget preparation

Making more efficient internal working process

Better team management.

Benchmarking is the key factor for a company to survive in a competitive market. With proper benchmarking, company can achieve major success in the industry.

BENCHMARKING REQUIREMENTS.

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

2. Prepare a report explaining what is Bench-Marking
3. Compare at least 4 vehicles.
4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

KIA SONET

Description

It’s a great looking car which has good performance handling and good ride quality.  It has all the features of an SUV in a smaller package. It has a killer 7 speaker audio system.

Pros

• Good Looks
• Loaded with smart features.
• Good automatic transmission (DCT)
• Four airbags and TPMS, ABS with EBD, parking aids and emergency stop come as standard.
• 5 Star Global NCAP

Cons

• Back seat comfort will be an issue
• Many standard features in the industry like cooled glovebox and front arm rest are missing which can be a deal breaker for long rides

Milage & Price

• 18kmpl
• 7-9 lakh rupees

SUZUKI BALENO

Description

Well prices car. Cabin can easily accommodate 5 adults. Engine is very good for city use. Great after sales service. Peace of mind ownership experience. Loaded with latest features like 360 cameras

Pros

• Comfortable ride quality in the city.
• Loaded with latest features.
• Well refined and efficient engine.
• Practical in space
• 4 Star NCAP

Cons

• No good automatic transmission available (only AMT)
• Handling is not that great for those who enjoys driving.

Milage & Price

22.35kmpl (petrol)

6.5 -8 lakh rupees

HYNDAI i20 (New Gen)

Description

Overall great package. Looks great, well performer and has a good ride quality. It has a great road presence.

Pros

• Lots of engine and transmission options.
• Well-built and premium interior.
• Lots of segment first features.
• Good family car.

Cons

• Head room is less.
• Overall space in the cabin is poor.

Milage & Price

• 21kmpl (petrol)
• 7-8lakh rupees

HYUNDAI VENUE

Description

Great car which has a lot of features. Won India car of the year 2020.  Very pleasant to drive. It has a balanced ride on both city and highway.

 

Pros

• Good infotainment systems.
• Has lot of standard safety features.
• Smooth ride even of highway speeds.
• Value for money.
• 4 Star NCAP

Cons

• Looks are not that great
• Poor back seat space
• Handling could be better.

Milage & Price

• 52kmpl (petrol)
• 7-12 lakh rupees

TATA NEXON

Description

Great well priced car with good styling which helps the car to stand out in the crowd. It has a great engine and has a 350-litre boot space. Good ground clearance.

 

 

Pros

• Good Looks
• Great build quality
• Good ride quality
• 5-star Global NCAP

Cons

• Looks are not that great
• Poor back seat space
• Handling could be better.

 

 

Milage & Price

17.52kmpl (petrol)

7-12 lakh rupees

CONCLUSION

Since Mr. D.S. Pughazhyendhii is not that into the technical side of the vehicles, I have omitted out all the confusing technical details for him. I have short listed 5 cars in from that, since he likes big cars, we can avoid i20 and the Baleno from the list. Now we have Sonnet, Venue and the Nexon.  Now, Sonnet can be a good option for him, but since he takes weekly trips to his native place, Madurai with his family, the poor back seat comfort can be an issue. That leaves us with Venue and Nexon.  Both are good choices for him but I will suggest him to go with the Nexon because of the more power produced by Nexon and because of the outdated looks of the Venue, Nexon will be a good choice for him.