Benchmarking
AIM:
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
2.Prepare a report explaining what is Bench-Marking
3. Compare at least 4 vehicles.
4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.
INTRODUCTION TO BENCHMARKING:
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
LIST OF CARS AND THEIR SPECIFICATIONS FOR BENCHMARKING:
As per the given requirements, we have to suggest a car within 8-10 lakhs for Mr. D.S. Pughazhyendhii. The car must have the most value at that price point with a good fuel economy.
So the 4 suggested cars we have taken for benchmarking are:
- Renault kiger
- Tata Nexon
- Maruti Baleno
- Nissan Magnite
1.RENAULT KIGER
PRICE: Rs.5.99 - 10.57 Lakh
SPECIFICATIONS:
Fuel & Performance
| Fuel Type | Petrol |
| Mileage (ARAI) | 18.24 |
| Fuel Tank Capacity (Litres) | 40.0 |
| Highway Mileage | 17.0
 |
| Emission Norm Compliance | BS VI |
Dimensions & Capacity
| Length (mm) | 3991 |
| Width (mm) | 1750 |
| Height (mm) | 1605 |
| Boot Space (Litres) | 405 |
| Seating Capacity | 5 |
| Ground Clearance (Laden) | 205 |
| Wheel Base (mm) | 2500 |
| Front Tread (mm) | 1536 |
| Rear Tread (mm) | 1535 |
| Rear Knee Room (Min/Max) | 222
|
| No of Doors | 5 |
Engine and Transmission
| Engine Type | 1.0L TURBO |
| Displacement (cc) | 999 |
| Max Power | 98.63bhp@5000rpm |
| Max Torque | 152nm@2200-4400rpm |
| No. of cylinder | 3 |
| Valves Per Cylinder | 4 |
| Fuel Supply System | Multi Point Fuel Injection |
| Turbo Charger | YES |
| TransmissionType | Automatic |
| Gear Box | CVT |
2.TATA NEXON
PRICE: Rs.7.55 - 13.90 Lakh
SPECIFICATIONS:
Fuel & Performance
| Fuel Type | Diesel |
| Mileage (ARAI) | 21.5 |
| Fuel Tank Capacity (Litres) | 44.0 |
| Emission Norm Compliance | BS VI |
Dimensions & Capacity
| Length (mm) | 3993 |
| Width (mm) | 1811 |
| Height (mm) | 1606 |
| Boot Space (Litres) | 350 |
| Seating Capacity | 5 |
| Ground Clearance Unladen (mm) | 209 |
| Wheel Base (mm) | 2498 |
| No of Doors | 5 |
Engine and Transmission
| Engine Type | 1.5l Turbocharged Revotorq Engine |
| Displacement (cc) | 1497 |
| Max Power | 108.49bhp@4000rpm |
| Max Torque | 260nm@1500-2750rpm |
| No. of cylinder | 4 |
| Valves Per Cylinder | 4 |
| Turbo Charger | yes |
| TransmissionType | Automatic |
| Gear Box | 6-Speed |
3.MARUTI BALENO
PRICE: Rs.6.49 - 9.71 Lakh
SPECIFICATIONS:
Fuel & Performance
| Fuel Type | Petrol |
| Mileage (ARAI) | 22.94 |
| Fuel Tank Capacity (Litres) | 37.0 |
| Highway Mileage | 24.0
|
| Emission Norm Compliance | BS VI |
Dimensions & Capacity
| Length (mm) | 3990 |
| Width (mm) | 1745 |
| Height (mm) | 1500 |
| Boot Space (Litres) | 318 |
| Seating Capacity | 5 |
| Wheel Base (mm) | 2520 |
| Kerb Weight (Kg) | 935-960 |
| Gross Weight (Kg) | 1410 |
| No of Doors | 5 |
Engine and Transmission
| Engine Type | 1.2 L K Series Engine |
| Displacement (cc) | 1197 |
| Max Power | 88.50bhp@6000rpm |
| Max Torque | 113Nm@4400rpm |
| No. of cylinder | 4 |
| Valves Per Cylinder | 4 |
| TransmissionType | Automatic |
| Gear Box | 5 Speed |
| Mild Hybrid | NO |
4.NISSAN MAGNITE
PRICE: Rs.5.88 - 10.36 Lakh
SPECIFICATIONS:
Fuel & Performance
| Fuel Type | Petrol |
| Mileage (ARAI) | 17.7 |
| Fuel Tank Capacity (Litres) | 40.0 |
| Highway Mileage | 18.34
|
| Emission Norm Compliance | BS VI |
Dimensions & Capacity
| Length (mm) | 3994 |
| Width (mm) | 1758 |
| Height (mm) | 1572 |
| Boot Space (Litres) | 336 |
| Seating Capacity | 5 |
| Ground Clearance Unladen (mm) | 205 |
| Wheel Base (mm) | 2500 |
| Kerb Weight (Kg) | 1039 |
| No of Doors | 5 |
Engine and Transmission
| Engine Type | HRA0 1.0 TURBO PETROL |
| Displacement (cc) | 999 |
| Max Power | 98.63bhp@5000rpm |
| Max Torque | 152nm@2200-4400rpm |
| No. of cylinder | 3 |
| Valves Per Cylinder | 4 |
| Valve Configuration | SOHC |
| Fuel Supply System | MPFi |
| Bore X Stroke | 72.2 x 81.3 |
| Turbo Charger | YES |
| Super Charge | NO |
| TransmissionType | Automatic |
| Gear Box | CVT |
| Mild Hybrid | NO |
CONCLUSION:
After looking at these 4 cars, my choice will be RENAULT KIGER. This is because of the price of the car with 18kmpl milage and 405 litres of boot space for a comfortable journey. Other factors such as looks, some interseting interior specifications also make this car attracting.
But, within 10 lakhs, another car might be taken into consideration which is MARUTI BALENO. This is beacuse it offers the best milage 22.94 but comes at a cost of a smaller boot space which is 318(litres). Other than having a con in its bootspace, it also has pretty interesting interior features and the price of this car is just amazing.