Benchmarking
BENCHMARKING :-
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business
considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By
studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those
processes to how your business operates, you can implement changes that will yield significant improvements.
That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or
installing a new customer relationship management (CRM) system to enable more personalized communications with customers.
There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only
small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work
process.
STEP-BY-STEP BENCHMARKING
Benchmarking is a simple, but detailed, five-step process:
- Choose a product, service, or internal department to benchmark.
- Determine which best-in-class companies you should benchmark against, which organizations you’ll compare your business to.
- Gather information on their internal performance, or metrics.
- Compare the data from both organizations to identify gaps in your company’s performance.
- Adopt the processes and policies in place within the best-in-class performers.
Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.
In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to
calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.
BENEFITS:-
In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:
- Improving employee understanding of cost structures and internal processes
- Encouraging team-building and cooperation in the interests of becoming more competitive
- Enhancing familiarity with key performance metrics and opportunities for improvement company-wide
In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major
success, just as one employee’s contributions can lead to a big win.
REQUIREMENT:-
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including
his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a
month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options
so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
In my view,
I would suggest Diesel Engine Vehicle, SUVs and Sedans is preferrable.
SUGGESTIBLE CARS
- Tata Nexon
- Hyundai Venue
- Maruti Suzuki Vitara Brezza
- Ford Eco Sport
TATA NEXON
The Tata Nexon is a 5-star rated car.
It was the first compact SUV to get this accreditation as well.
Tata Motors ensured that the Nexon is suitably kitted and gets all the right goodies including a sunroof and petrol/diesel engines with auto
transmissions as well.
The Tata Nexon has a 1.2-litre turbo petrol good for 120hp of power and 170Nm whereas the 1.5-litre diesel makes 110hp and 260Nm. Both
engines are available with a 6-speed manual or AMT.
Prices of the Nexon start from Rs 6.99 lakh, ex-showroom.
SAFETY SPECS
1. Airbags.
2. Anti-lockbraking system
3. Brake assist
4. Cental locking
5. Power door locks
6. Child safety locks
7. Anti- theft alarm
8. Back cam.
DIMENSIONS 3993 MM IN LENGTH, 1811 MM IN WIDTH,1606 MM IN HEIGHT, WHEEL BASE OF 2498 MM
ON ROAD PRICE STARTING FROM 7.09 LAKHS
Pros:
1. Best in class safety package
2. Powerful engines (petrol & diesel)
3. Ride and feels like a big vehicle
Cons:
1. Quality of plastic inside the cabin
2. Sluggish infotainment
3. Slightly hard ride
| MODELS /SPECIFICATIONS | TATA NEXON |
| ARAI Mileage | 21.5 kmpl |
| Engine Displacement (cc) | 1497 |
| Max Torque (nm@rpm) | 260Nm@1500-2750rpm |
| Transmission Type | Automatic |
| Fuel Tank Capacity | 44 |
| Max Power (bhp@rpm) | 108.5bhp@4000rpm |
| Seating Capacity | 5 |
| Boot Space (Litres) | 350 |
| Body Type | SUV |
| Safety | 16.06/17 |
HYUNDAI VENUE
Hyundai India has launched hyundai venue mIT at Rs 10 lakh (ex-showroom).
It’s offered with the 120PS 1.0-litre turbo-petrol engine and comes in two variants.
The clutchless transmission utilises a 6-speed gearbox and takes care of the clutching duties.
Hyundai has also introduced a new Sport trim which comes with plenty of sporty cosmetic enhancements.
Moreover, there’s a new top-spec S+ variant introduced in the 1.2-litre petrol variant which is priced from Rs 8.32 lakh (ex-showroom).
ARAI Mileage 18.15 kmpl, city mileage 10.25 kmpl
fuel type petrol
type SUV
Max Power (bhp@rpm) 118.35bhp@6000rpm
Max Torque (nm@rpm) 171.6Nm@1500-4000rpm
BOOT SPACE 350 litres
Transmission type : automatic
Gear box 7 speed DCT
HIGHLIGHTED SPECIFICATION
Gearbox 7 speed DCT
Head lamp Escort function
Rear defogger with timer.
SAFETY SPECS
Anti lock braking system
Brake assist :no
center locking
Child safety lock
Driver air bag and passanger air bag
Speed sensing auto door lock
Impact sensing auto door unlock.
DIMENSIONS OF VENUE LENGTH =3995 ,WIDTH 1770=,HEIGHT=1605,BOOT SPACE 350 LITRE,WHEEL BASE 2500mm
Pros:
1. Ease of driving on offer
2. Three different engine options
3. Feature loaded
Cons:
1. Isn't as big as rivals
2. No diesel automatic on offer
3. 1.2 petrol is weak on punch
| MODELS /SPECIFICATIONS | HYUNDAI VENUE |
| ARAI Mileage | 18.14 kmpl |
| Engine Displacement (cc) | 998 |
| Max Torque (nm@rpm) | 171.6Nm@1500-4000rpm |
| Transmission Type | Automatic |
| Fuel Tank Capacity | 45 |
| Max Power (bhp@rpm) | 118.35bhp@6000rpm |
| Seating Capacity | 5 |
| Boot Space (Litres) | 350 |
| Body Type | SUV |
| Safety | Safety 4 stars NCAP rating |
MARUTI SUZUKI VITARA BREZZA
Vitara breeza is a 4 star rating car for safety.
The Maruti Suzuki Vitara Brezza has got a 4-star rating from GNCAP.
It also got a facelift earlier this year and at the same time, also has a new petrol engine now.
This 1.5-litre motor is good for 104hp of power and 138Nm.
It can be ordered with a 5-speed manual or AMT.
Maruti also adds a mild-hybrid system to the equation that equates to a good mileage on-road.
Prices of the Brezza start from Rs 7.34 lakh, ex-showroom.
suzuki gives a lot of customized option than any other model.
It comes with manual and ATM
ARAI mileage=17 to 18 kmpl city mileage=24.3kmpl
Max Power (bhp@rpm) 103.26bhp@6000rpm
Max Torque (nm@rpm) 138nm@4400rpm
turning radius 5.2M
boot space 328 litre
it is a 4 speed varient
gross vehicle weight= 1600kg
HIGHTLIGHTED SPECIFICATION
Adjustable steering
Automatic climate control
SAFETY SPECS
Anti lock braking system
Center locking
Child safety lock
Rear cam
Automatic head lamp
and also on...
DIMENSIONS
LENGTH = 3995,WIDTH=1790,HEIGHT=1640,BOOT SPACE 328 L,WHEEL BASE 2500MM
GROSS WEIGHT 1600 KG.
ON ROAD PRICE 7.51 - 11.41 laks based upon customisation.
Pros:
1. Peppy & efficient 1.5 petrol
2. Good value for money
3. Neutral ride, easy to drive
Cons:
1. No more diesel option
2. Rivals offer more space
3. Design isn�t attractive as before
| MODELS /SPECIFICATIONS | MARUTI SUZUKI VITARA BREZZA |
| ARAI Mileage | 18.76 kmpl |
| Engine Displacement (cc) | 1462 |
| Max Torque (nm@rpm) | 138Nm@4400rpm |
| Transmission Type | Automatic |
| Fuel Tank Capacity | 48 |
| Max Power (bhp@rpm) | 103.26bhp@6000rpm |
| Seating Capacity | 5 |
| Boot Space (Litres) | 328 |
| Body Type | SUV |
| Safety | 12.51/17 |
FORD ECO SPORT
The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and
refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and
wondering if the Ecosport is the best of all.
Pros:
1. Build Quality
2. Powerful and Responsive Engines
3. Looks
4. Driving Dynamics
5. Long List Of Safety Features
Cons:
1. Not So VFM
2. Feels Dated
3. Stiff Suspension Setup
4. Narrow Second Row
5. Thick A-Pillar Causes Blind Spot
| MODELS /SPECIFICATIONS | FORD ECO SPORT |
| ARAI Mileage | 21.7 kmpl |
| Engine Displacement (cc) | 1498 |
| Max Torque (nm@rpm) | 215Nm@1750-2500rpm |
| Transmission Type | Manual |
| Fuel Tank Capacity | 52 |
| Max Power (bhp@rpm) | 98.63bhp@3750rpm |
| Seating Capacity | 5 |
| Boot Space (Litres) | 352 |
| Body Type | SUV |
| Safety | 4 stars NCAP rating |
COMPARISON
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CONCLUSION:-
I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for
money product with class leading features.
REASONS
It has a 5 star rating in crash test.
it has a enough cabin space and boot space
attractive look with sun roof
brake assist. option
i just aware of tata which is an indian company. so i believe this was really familier with indian conditions. and in other hands it is increasing
our economic.
and it comes with Pughazhyendhii budget.