Benchmarking of Cars.
Aim: To prepare a report explaining what is benchmarking, Compare at least 4 vehicles and provide a proper conclusion for the report and suggest a suitable vehicle among the comparison made.
Theory:
What is Benchmarking?
It compares one's business process and performance metrics to the industry's bests and/or best practices from other industries. Process benchmarking includes studying process flows, operating systems, process technologies and the operations of target firms and departments.
Also, it can be defined as the way of discovering the best performance being achieved- whether in a particular company, by a competitor or in an entirely different industry. This information can then be used to identify gaps in an organisation's processes to achieve a competitive advantage.
Three Primary Classifications of Benchmarking:
Although there are many forms of benchmarking, they can be classified into three categories- internal, competitive and strategic.
Internal Benchmarking: is used when a company already has established and proven best practices and simply needs to share them. Internal benchmarking also may be necessary if comparable industries are not readily available.
Competitive Benchmarking: is used when a company wants to evaluate its position within its industry. Also, competitive benchmarking is used when a company needs to identify industry leadership performance targets.
Strategic Benchmarking: is used when identifying and analysing world-class performance. This form of benchmarking is used most when a company needs to go outside of its industry.
Procedure:
Comparing the Cars in every sector and finalising a suitable car for Mr D.S. Pughazhyendhii Family.
Things we know about Mr D.S. Pughazhyendhii Family:
- His family consist of 5 members.
- He lives in Banglore which is a crowded city.
- He visits Madurai his village once in a month which is 500km away.
- He will be using this car to commute to his office.
- He has a budget of 8-10 lakhs.
- He is fond of big cars.
Taking the above points into consideration I think the cars from the Compact SUV, Compact Sedan and MUV sector will be a perfect fit for Mr D.S. Pughazhyendhii Family.
- Cars under Compact SUV Sector under Base or above Base Variants:
From the above compression, I will shortlist Toyota Urban Cruiser as it has a better Engine, Mileage, bigger Boot space and 4 stars in NCAP Safety.
- Cars under Compact SUV Sector under Middle Variants:
From the above compression, I will shortlist Tata Nexon as it has a better Engine, Mileage, bigger Boot space and 5 stars in NCAP Safety.
- Cars under Compact Sedan Sector under Middle Variants:
From the above compression, I will shortlist Tata Tigor as it has a better Engine, Mileage, bigger Boot space and 4 stars in NCAP Safety.
- Cars under MUV Sector under Middle Variants:
From the above compression, I will shortlist Maruti Ertiga as it has a better Engine, Mileage, bigger Boot space and 3 stars in NCAP Safety.
Conclusion:
Considering all the factors of Mr D.S. Pughazhyendhii Family I think the perfect car for the Pughazhyendhii Family will be from the Compact SUV sector.
There are many cars in this sector but only a few are there with all the features required, with better mileage, engine, etc.
By comparing every aspect I suggest TATA NEXON will be a better fit for the Pughazhyendhii Family as this car has everything they need, Ample amount of Space, Good Mileage, Great Boot Space, TATA's Power Full Engine and Safety.
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