Benchmarking
AIM: To explain Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Benchmarking:
It is a technical word of comparison between similar products that already exist in the market. And it helps us to study which is the best product and how can we give better than the existing one and how do we implement our product.
DIFFERENT VEHICLE COMPARISON
I will choose 4 vehicles those are the
- Kia sonet
- Maruthi Suzuki Ertiga
- Hyundai venue
- Volkswagen Polo
RESULTS: FROM the above comparison Maruthi Suzuki Ertiga is the best one suggested to him with options so that he will buy a good car for his family.