Benchmarking

What is benchmarking- 

Benchmarking is the process of compairing and analyzing various models of a same category or different on the basis of size, shape, weight, performance, etc. there are basically two types of benchmarkings  one is the bigger level or model level benchmarking and another is part level benchmarking

If we go deeper in benchmarking we can classify various types of benchmarking as follows

1. Generic benchmarking- this is a macro level benchmarking process where we can consider various types of model. It broadly conceived various models that are different from each other. By doing this benchmarking we can get broader data of an industry and products available in the industry

1. Internal Benchmarking- In this type of benchmarking we usualluy compaires same parent models. So that we can use similar parts in an upcoming model.

1. Functional Benchmarking-  In this type of benchmarking we consider the functionalities of the parts or models available in the market which can be the competitor for our product.

1. Competitive benchmarking - in this type of benchmarking we directly compare our model with the competitors on the basis of various things like cost, dimensions, performance, etc.

Case- 

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Basic inputs from the case statement for benchmarking 

1. As Mr. Pughazhyendhii is having 5 people in his family so he need at least 5 seater  car
2. As he lives in Bangalore which is highly crowded city means he need a Automatic transmission in his cars
3. As he visits his native place once in a month which is 500km away so he need a Good mileage for the car And also need more luggage space
4. His car Budget is 8-10 lakhs on road.
5. It is also necessory to have good safety ratings 
6. He is fond of big cars  

By considering all the inputs available for us we can think of Compact SUV will be best suited for him so we will benchmark various SUV available in the market

Parameters		TATA PUNCH	MAHINDRA XUV300	HYUNDAI VENUE	TATA NEXON
No of cylinder		3	4	4	4
Power	bhp	84.4	115	98.6	108.49
Torque	nm@rpm	113@3300	300@2500	240.26@2750	260@1500
Gearbox	Speed	5	6	6	6
Mileage	kmpl	13	17	15	18
Brake assist		no	no	no	yes
Global NCAP	star	5	5	4	5
Cost	lakhs	7	9.60	10	9.85

By considering all the parameters mentioned above TATA NEXON will be the best suited as it is fulfilling all the requirements of Mr. Pughazhyendhii

As the 5 star safety rating will give the assurity of safety also better mileage with good power will give nexon an edge over its competitors.

Global NCAP safety rating-

Luggage space

Interior 

Rear leg room

Conclusion- By considering all the parameters and safety related feature we can conclude that TATA NEXON will be the best choice for Mr. D.S. Pughazhyendhii.