Benchmarking

1. Introduction

• Technology companies often need to stay innovative and competitive in order to succeed in their industry.
• Benchmarks can give technology businesses a better sense of how they're performing among their competitors.
• Measuring their products' life cycles against industry averages and comparing their products' features and functionality to those similar to their own can provide helpful indicators of their place within the market.

2. What is Benchmarking ?

• Benchmarking is the continous, systematic process of measuring one's output and work processes against the toughest competitors in the idustry.
• External comparison with outstanding processes or products to improve existing process or products.
• Benchmarking assists a team in setting a target and finding new ways t achieve them
• It is helpful technique for the team to pri=ovide new ideas or to complete a product when the team has ran out or having difficulties in finding new ideas.

3. Why it is needed ?

• Allows organisations to realis what level of innovation, product finish, looking, features are needed to make the best existing till date product.
• To improve performance about product , services, etc.
• It is helpful in meeting quality standards.
• It is helpful in meeting customers need and expectation.
• t is also important for innovation as it initiates the innovation.

4. Process of Benchmarking

Phase 1 - Planning

1. Identify what to benchmark.
2. Find benchmarking partner.
3. Determine Data collection method and collect data.

Phase 2 -Analaysis

1. Determine Current performance .
2. Project future performance levels.

Phase 3 - Integration

1. Communicaate findings and gain acceptance.
2. Establish functional goals

Phase 4 - Action

1. Develop action plans.
2. Implement specific actions and monitor progress.
3. Recalibrate Benchmarks.

Phase 5 -Maturity

1. Attain leadership position.
2. Fully integrate practices into processess.

5. Types of Benchmarking

Internal Benchmarking

• Best practice Benchmarking
• performance metrices
• Financial Benchmaring
• Functional Benchmarking

External Benchmarking

• Collaborative Benchmarking.
• Process Benchmarking.
• Product Benchmarking.
• Corporate Benchmarking
• Strategic Benchmarking.
• Global Benchmarking.

CASE Study

CAR No. 1

Maruti Suzuki Ertiga

Maruti Ertiga is a 7 seater MUV available in a price range of Rs. 8.35 - 12.79 Lakh. It is available in 9 variants, a 1462 cc, BS6 and 2 transmission options: Manual & Automatic. Other key specifications of the Ertiga include a kerb weight of 1150-1205 and boot space of Liters. The Ertiga is available in 6 colours. The mileage of Ertiga ranges from 20.3 km/kg to 26.11 km/kg.

Variants

The 2022 Maruti Suzuki Ertiga is available in four variant options – LXi, VXi, ZXi, and ZXi+. The MPV is also available in Tour M variant to cater to the needs of fleet operators.

Engine and Specifications

Mechanically, the new Maruti Suzuki Ertiga is powered by the next-gen 1.5-litre K15C Smart Hybrid petrol engine which generates 102bhp at 6,000rpm and 136.8Nm of torque at 4,400rpm. This engine is available in both five-speed manual and six-speed automatic transmission options.

Rivals

The 2022 Maruti Suzuki Ertiga will compete against the likes of the Kia Carens, Renault Triber, and the Mahindra Marazzo.

Maruti Suzuki Ertiga Key Specifications

• Price - Rs. 8.35 lakh
• Mileage - 2.03 to 26.11 Km/Kg
• Engine - 1462 cc
• Transmission - Manual and Automatic
• Fuel Type - Petrol and CNG
• Seater - 7

Good Things

Good Things

CAR NO. 4

Maruti Suzuki Ciaz

Maruti Suzuki Ciaz is a 5 seater Sedan available in a price range of ₹ 8.77 - 11.76 Lakh. It is available in 8 variants, 1462 cc engine option and 2 transmission options : Manual and Automatic (TC). Other key specifications of the Ciaz include a Ground Clearance of 170 mm, Kerb Weight of 1055 kg and Bootspace of 510 litres. The Ciaz is available in 7 colours. The mileage of Ciaz ranges from 20.04 kmpl to 20.65 kmpl.

Variants

The variants of the Maruti Suzuki Ciaz include Sigma, Delta, Zeta, and Alpha.

Technical Specifications

Under the hood, the Ciaz is powered by the 1.5-litre petrol engine with a Smart Hybrid technology that generates 103bhp at 6,000rpm and 138Nm at 4,400rpm. This engine can be had with either five-speed manual or four-speed automatic torque converter option.

Exterior and Design

Visually, the Maruti Suzuki Ciaz now gets a sleek grille and a chrome strip on the top flanked by the redesigned headlamps. The front bumper has a subtle update with circular fog lamps and a faux brushed metal finish surround that complement the projector headlamp unit with horizontal LED DRLs. The rear section looks fresh due to a revised bumper and taillights with a new lighting signature. The overall look is complete with a fresh set of alloy wheels.

Interior and Features

Most of the elements in the current model have been carried forward from its predecessor. However, it now gets birch blonde wood finish with satin chrome accents and a new 4.2 inch TFT Multi-Information Display (MID) for freshness. The updated model also offers rear AC vents as standard along with other features like chrome garnish (steering wheel, inside door handles, AC louvres knob, and parking brake lever), keyless entry, cruise control, electrically adjustable ORVMs, front centre armrest with a utility box, and a rear centre armrest with cup holders. The vehicle also gets an additional set of safety features such as dual front airbags, ABS with EBD, seatbelt reminder for driver, and passenger along with the speed alert system.

CONCLUSION

By doing the benchmarking of the different these 4 cars for Mr. D.S. Pughazhyendhii. So, according t his need of 5 seater and good mileage car for travelling to office everyday in the price range of 8 lakh to 10 lakh rupees and also he likes the big cars, i had come to the conclusion for recommending him MARUTI SUZUKI ERTIGA. as this is under 8.5 lakh with good mileage of averagely about 23 Kmpl and in this price it is coming with 7 seater and a good bootspace. So, it is a good famil car.