Benchmarking

CASE STUDY ON BENCHMARKING

BENCHMARKING-

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. Benchmarking is a common practice among organizations and refers to a practice that allows a company to compare its own products, and its competitor's operations and processes to other companies.

REASON FOR DOING BENCHMARKING IN INDUSTRIES-

• Increase effectiveness and efficiency
• Provide new opportunities for discovery
• Increase business sales performance
• Better understand the competition
• Improve the quality of the product

GIVEN CASE TO SOLVE

Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

POINTS TO CONSIDER

The points to consider for the above case are

• Safety vehicle for family
• A good mileage vehicle because of daily commutate
• 5 seated car
• The budget is around 8 to 10lakhs

1. MAHINDRA XUV 300 W6 SUNROOF

PRICE= 9.91 lakhs

ARAI MILEAGE = 17.0 to 20.0 kmpl.

PETROL ENGINE =1197cc

LENGTH =3995mm

WIDTH =1821mm

WHEEELBASE =2600mm

AVAILABE IN = 11varient

SEATING CAPACITY=5

TRANSMISSION MODE = MANUAL

SAFETY FEATURES

• 2 airbag
• Disc brakes on all four wheels
• ABS with EBD

FEATURES

• Steering modes let drivers pick the right setting for them
• Dual-zone climate control allows two different temperature things

• Offer rear disc brakes

PROS

• comfortable even over bad roads
• feels premium because of class-leading safety and convenience features
• stable and fun drive because of steering and good grip
• overtaking on highways easy

cons

• cramped footwell no space for a dead pedal for the driver
• the not the most spacious or comfortable backseat in the class
• the small boot will be a hassle if it’s the only car in the family

2.TATA ALTROZ XZ PLUS DIESEL

PRICE= 9.59 lakhs

ARAI MILEAGE = 22.0 to 25.0 kmpl.

DIESEL ENGINE =1497cc

LENGTH =3990mm

WIDTH =1755mm

WHEELBASE =2501mm

AVAILABLE IN = 20varient

SEATING CAPACITY=5

TRANSMISSION MODE = MANUAL

SAFETY FEATURES

• 2 airbag
• 5 STAR GLOBAL NACP safety rating
• ADVANCED ABS with EBD

FEATURES

• voice commands

• Connected car features

• Fantastic 8 speaker sound system
• Semi digital instrument cluster

PROS

• Stunning looks and solid build quality
• Spacious and feature-packed cabin
• Good drivability
• Confident road manners

CONS

No automatic trim
expensive

3.MARUTHI BALENO ZETA AUTOMATIC

 

PRICE= 8.54 lakhs

ARAI MILEAGE = 18 to 19 kmpl.

Petrol Engine =1197cc

LENGTH =3995mm

WIDTH =1745mm

HEIGHT=1500

WHEEELBASE =2520mm

AVAILABE IN = 12varient

SEATING CAPACITY=5

TRANSMISSION MODE = AUTOMATIC

SAFETY FEATURES

• 2 airbag
• ABS

FEATURES

• Projector led lamp

• Uv cut glass

• Speed alert system

PROS

• LED projector headlamps from Delta variant onwards. LEDs usually offer better visibility than halogens or bi-xenon units.
• Automatic climate control from Delta variant onwards. unlike a manual AC, automatic climate control allows the user to maintain a set temperature inside the cabin as per their needs
• ISOFIX child seat anchors are standard across the range. This lets you attach a child seat on the back seat of the hatchback to offer kids below the age of 10 better safety.

CONS

• Could have been more rear passenger-centric: Misses out on side and curtain airbags, rear AC vents and rear armrest

4. TATA NEXON XZPLUS

PRICE= 9.98 lakhs

ARAI MILEAGE = 21.5 kmpl.

DIESEL ENGINE =1497cc

LENGTH =3993mm

WIDTH =1811mm

HEIGHT=1606

WHEEELBASE =2498mm

AVAILABE IN = 39varient

SEATING CAPACITY=5

TRANSMISSION MODE = AUTOMATIC

SAFETY FEATURES

• 2 airbag

• ABS with EBD as standard

• Reverse parking assistant

• 4 STAR GLOBAL NACP safety rating

FEATURES

• Crossover model SUV with a sports coupe
• iRA – a cool new connected tech platform that is in sync with India. It offers a range of innovative features
• Redefining car safety with tech-led innovations that deliver next-level protection

1. Live Diagnostic Report
2. Find my Car
3. Remote vehicle control
4. intrusion Alert

PROS

• Looks stunning with a strong road presence
• The torquey and frugal engine
• Well-sorted ride and handling
• Spacious and feature-packed

CONS

• Quality can be better
• Small niggles

my suggestion-

I would like to recommend D.S. Pughazhyendhii TATA NEXON XZ PLUS.This model comes in 39 variants. The design of the car is really stunning. The design of the car is Crossover model SUV with a sports coupe. For the family, it was really decent car from TATA for the price range of 8 to 10lakhs. It comes With iRA – a cool new connected tech platform that gives more innovative features like instruction alert, crash alert, remote vehicle control and finding my car. Since pughazhyendi was a daily commuter this car gives a decent mileage of around 20+kmpl. The safety feature of this car is a 4-star global safety NACP rating.so I would like to suggest tata Nexon xz plus.