Benchmarking

BENCHMARKING

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

Benchmarking in automotive sector is done at two levels, as follows

Benchmarking 1: At this stage comparison is made at vehicle level, i.e what features are going to be added or discarded by comparing with the previous generations and the competitors vehicle.

Benchmarking 2: This is the detailed benchmarking of benchmarking 1,

Where the comparison is made at part levels. The comparison is basically made with the previous generations of the vehicle with the alternative available offered by the competitors in the market.

For Example, in the designing of the Tail Gate of a car, a detailed comparison should be made with the Tail Gate of the Previous generations of the car and also the alternative vehicle offered by the competitors in the same segment.

Whilst if offers a significant learning opportunity benchmarking between competing organizations is harder than the other three because competitors do not want to disclose their process information since it is a source of competitive advantage to them.So benchmarking of this kind often involves a third party who can collect the data, make the comparison and provide feedback but all on a confidential basis.

REQUIREMENTS

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

Based on the above cited requirements, benchmarking is done at the vehicle level and the comparison between the vehicles is listed as follows:

1. Honda JAZZ.
2. Tata Nexon.
3. Maruti Suzuki Vitara Brezza.
4. Hyundai Venue.
5. Tata Tigor.
6. Honda Amaze.

The Specifications for the above listed cars is as follows:

1.Honda Jazz (V(Petrol))

Specifications

ARAI Mileage 17.1kmpl

Engine Displacement(cc) 1199

Max Torque(Nm@rpm) 110Nm@4800rpm

Max Power(bhp@rpm) 88.5bhp@6000rpm

Transmission Type Automatic

Fuel Tank Capacity 40

Seating Capacity 5

Boot Space(Litres) 354

Body Type Hatchback

Safety 4 Stars Global NCAP Rating

2.Tata Nexon(XE(Petrol))

Specifications

ARAI Mileage 21.5kmpl

Engine Displacement(cc) 1497

Max Torque(Nm@rpm) 260Nm@1500-2750rpm

Max Power(bhp@rpm) 108.5bhp@4000rpm

Transmission Type Automatic

Fuel Tank Capacity 44

Seating Capacity 5

Boot Space(Litres) 350

Body Type SUV

Safety 5 Stars Global NCAP Rating

3.Maruti Suzuki Vitara Brezza.(LXI(Petrol))

Specifications

ARAI Mileage 18.76kmpl

Engine Displacement(cc) 1462

Max Torque(Nm@rpm) 138Nm@4400rpm

Max Power(bhp@rpm) 103.266bhp@6000rpm

Transmission Type Automatic

Fuel Tank Capacity 48

Seating Capacity 5

Boot Space(Litres) 328

Body Type SUV

Safety 4 Stars Global NCAP Rating

4.Hyundai Venue.(S(Petrol))

Specifications

ARAI Mileage 18.15kmpl

Engine Displacement(cc) 998

Max Torque(Nm@rpm) 171.6Nm@1500-4000rpm

Max Power(bhp@rpm) 118.35bhp@6000rpm

Transmission Type Automatic

Fuel Tank Capacity 45

Seating Capacity 5

Boot Space(Litres) 350

Body Type SUV

Safety 4 Stars Global NCAP Rating

5. Tata Tigor.(XZA Plus AMT(Petrol))

Specifications

ARAI Mileage 20.3kmpl

Engine Displacement(cc) 1199

Max Torque(Nm@rpm) 95m@3500rpm

Max Power(bhp@rpm) 72.40@6000rpm

Transmission Type Manual

Fuel Tank Capacity 35

Seating Capacity 5

Boot Space(Litres) 208

Body Type Sedan

Safety 4 Stars Global NCAP Rating

6.Honda Amaze.(S CVT (Petrol))

Specifications

ARAI Mileage 24.7kmpl

Engine Displacement(cc) 1498

Max Torque(Nm@rpm) 160Nm@1750rpm

Max Power(bhp@rpm) 79.12@3600rpm

Transmission Type Automatic

Fuel Tank Capacity 35

Seating Capacity 5

Boot Space(Litres) 420

Body Type Sedan

Safety 4 Stars Global NCAP Rating

CONCLUSION

By comparing the aforementioned Vehicles/Models, many similarities between them can be seen and found that Tata Nexon will be a better option for Mr. D.S. Pughazhyendhii Family due to the following reasons

• Its elegant design and sporty look.
• Fuel Efficient.
• Premium build quality.(5 Star NCAP Rating)
• Outstanding riding experience.