Benchmarking

Benchmarking

Aim: Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises Five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Customer Requirement would be and lead to the following filter:

1. The family comprises Five members including his wife, a five-year-old boy, his father, and his mother.
2. He visits his native place Madurai which is 500kms away from Bangalore once a month.
3. He will be using his car to commute to his office.
4. His budget falls between 8 to 10 lakhs on road.
5. Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city.
6. Pughazhyendhii is fond of big cars

FILTER: Considering for his daily use and long run as well as Bangalore is a highly crowded city so diesel variant and a manual transmission help to fuel efficiency.

In the Engine and Transmission section Winner is TATA Nexon as u can see from the specification of the Car but if u see Mahindra XUV 300 giving competition in this segment rpm of XUV 300 is more than Nexon.

In The Dimension segment, Mahindra XUV 300 is the winner and as per customer requirements our customer Mr. Pughazhyendhii is fond of big cars.

the capacity of both cars is almost the same but Nexon has more Boot space than XUV 300 which is preferable for Mr. Pughazhyendhii because they always go to their native place once a month so it's good for the big boot space which is offered by Nexon.

Now this is the most important factor for every family is their safety in this segment both having a Global NCAP 5 Star rating

TATA Nexon Provides more advanced safety features as u can see in the above chart ESP, TCS, BA, ABS

So from the above comparison parameters of car models:

PERFORMANCE

• Mahindra XUV 300 and TATA NEXON are the front runners but KIA SONET AND VENUE ALSO offer much stable performance both on the city traffic and highway with multi-drive modes.

• Tata Nexon has a Linear Power Delivery system and has better Engine power and torque only falling behind Mahindra XUV.

• The Reported ARAI Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its power to weight ratio.

INTERIOR

• TATA Nexon is the best among the group because of its spacious Cabin Interior with more Legroom for the rear passengers and suits best for the family drive by giving the best seating for the fifth passenger.

• The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also have improved sunvision and Instrument Panel Clusters with added utility holders along with the side doors.

• Nexon's Infotainment touch screen has sub-par performance compared to Ford Ecosport and Hyundai Venue.

• Mahindra XUV has a better Plastic Interior trim quality and Dual-tone variant of Hyundai Venue and material looks better whereas the Quality of XM variant Nexon is not superior compared to other models

• The Bluelink connectivity App with a smartphone from Hyundai Venue gives additional scoring for Venue among others

EXTERIOR

• TATA Nexon is a standout in this category and offers the maximum backspace of 350 liters falling just behind EcoSport but Nexon provides way better ground clearance of 209mm which will be well suited for the Indian Roads

• The Facelift, Headlight, and Tail Light are stylish in NEXON and give a land rover discovery-like front with a beefy and bulky front end.

• The Lagged out ABC Pillars of TATA NEXON offers better headroom among the other models.