Benchmarking
Benchmarking
Benchmarking is the competitive edge that allows organizations to adapt, grow, and thrive through change. In the automobile industry, Benchmarking involves a process of measuring the key business metrics and practices and comparing them.
Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
I would like to suggest the SUVs with the Petrol variant.
- Tata Punch
- Maruti Suzuki S Cross
- Toyota Urban Crossover
- MG Astor
- Renault Kiger
TATA PUNCH:
Specification:
Body Type : SUV
ARAI Mileage : 18.97kmpl (Manual), 18.82 kmpl (AMT)
Engine Displacement : 1199cc
Transmission type : 5 Speed with Manual and AMT
Fuel Tank Capacity : 37 litres
Max Torque (Nm@rpm) : 113 nm @3300 rpm
Max Power (bhp@rpm) : 84.48 bhp @6000rpm
Seating Capacity : 5
Boot Space : 366 litres
Safety : 16.49/17 and 5 star with NCAP Rating
Maruti Suzuki S Cross:
Specification:
Body Type : SUV
ARAI Mileage : 18.55 kmpl (Manual), 18.43 kmpl (AMT)
Engine Displacement : 1462cc
Transmission type : 5 Speed with Manual and 4 speed with AMT
Fuel Tank Capacity : 48 litres
Max Torque (Nm@rpm) : 138 nm @4400 rpm
Max Power (bhp@rpm) : 103.26 bhp @6000rpm
Seating Capacity : 5
Boot Space : 375 litres
Safety : 5 Star rating with NCAP
Toyota Urban Cruiser:
Specification:
Body Type : SUV
ARAI Mileage : 17.03 kmpl (Manual), 18.76 kmpl (AMT).
Engine Displacement : 1462cc
Transmission type : 5 Speed with Manual and AMT
Fuel Tank Capacity : 48 liters
Max Torque (Nm@rpm) : 138 nm @4400 rpm
Max Power (bhp@rpm) : 103.26 bhp @6000rpm
Seating Capacity : 5
Boot Space : 328 litres
Safety : 4 Star rating with NCAP
MG ASTOR:
Specification:
Body Type : SUV
ARAI Mileage : 18.76 kmpl
Engine Displacement : 1498cc
Transmission type : 5 Speed with Manual
Fuel Tank Capacity : 48 litres
Max Torque (Nm@rpm) : 144 nm @4400 rpm
Max Power (bhp@rpm) : 108.49 bhp @6000rpm
Seating Capacity : 5
Boot Space : 328 litres
Safety : 5 Star rating with NCAP
RENAULT KIGER:
Specification:
Body Type : SUV
ARAI Mileage : 20.53 kmpl (Manual), 19.03 kmpl (AMT)
Engine Displacement : 999cc
Transmission type : 5 Speed with AMT and Manual
Fuel Tank Capacity : 40 litres
Max Torque (Nm@rpm) : 152 nm @4400 rpm
Max Power (bhp@rpm) : 98.63 bhp @6000rpm
Seating Capacity : 5
Boot Space : 405 litres
Safety : 4 Star rating with NCAP
CONCLUSION:
I would suggest TATA PUNCH to Mr. D.S. Pughazhyendhii family, it offer a adequate mileage and boot space to travel long journey and safest car in its segement. It also makes value for money with leading features.