Benchmarking

BENCHMARKING

It is a technical word used in the Automotive industry, In the normal words it is defined as comparing the similar types of vehicles i.e.. Cars, trucks, motercycles etc

For example if we take a car the comparision may be like Size, Shape, seating capacity, milage and features of similar kind of cars.

Here we are comparing the four cars which falls under same category i.e according to the seating capacity

Now we Have given a condition that Mr Pughazhyendhii wants are

1.It should be 5 seater car

2.He visits his native place Madurai which is 500kms away from Bangalore once in a month

3.he will be using his car to commute to his office

4.His budget falls between 8 to 10 lakhs on road

In this list two of them are sedans and other two are SUV's

So here are the four vehicles which are in my thoughts

1.Tata Nexon

2.Hyundai Venue

3.Maruti Dzire

4.Maruti Ciaz

The below slide shows breif comparison

After the comparison it is clear that TATA NEXON And HYUNDAI VENUE Are SUV's and are made for the Off roading purpose so its mileage is less compare to the sedans.

So each car has its own advantage.

At the last I would recommend MARUT CIAZ because it will fulfill the needs of Mr Pughazhyendhii

and it is best when compared to other three because he uses his car daily and onse in a month for a tour for around 1000km so he need a good mileage, and Range and it has great boot space of 510liters but the price is slightly higher than the budget.

And if he opts to stay in the budget then he can go with MARUTI DESIRE.