Benchmarking
Condition - Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road.
Solution - Mr D.S. Pughazhyendhii we need to carry the process of benchmarking to select the best car that suits his performance and fits into his budget.
Benchmarking -
Benchmarking involves a comparison between similar products, processes on some dimensions of performance. It provides recommendations based on which is best or some form of ranking amongst competitors.
Benchmarking parameters:
- Performance
- Drivability
- Advanced Driver Assistance Systems (ADAS)
- Sound / NVH
- RDE: CO2 / Real life fuel consumption
- Pollutant emissions
- Friction
- Thermal, energy management
- Vehicle dynamics, handling
- Ride Comfort
1)
Company:- KIA
Model:- Sonet 1.2HTK Plus
Body type:- SUV
Plus Max Power:- 81.86bhp @ 6000rpm
Engine displacement:- 1197cc
Fuel Type:- Petrol
Anti-lock Braking System (ABS):- Yes
Milage:-17 KMPL
Emission Norm Compliance:- BS6
Price (on-road):- 9.75 Lakhs
Airbags 2
2)
Company:- Mahindra
Model:- Xuv 300 W4
Body type:- SUV
Plus Max Power:- 108.62bhp@5000rpm
Engine displacement:- 1197cc
Fuel Type:- Diesel
Anti-lock Braking System (ABS):- Yes
Mileage:- 17 KMPL
Emission Norm Compliance:- BS6
Price (on-road):- 9.16 Lakhs
Airbags 2
3)
Company:- Tata
Model:- Tata Punch Adventure AMT
Body type:- SUV
Plus Max Power:- 84.48bhp@6000rpm
Engine displacement:- 1199cc
Fuel Type:- Petrol
Anti-lock Braking System (ABS):- Yes
Mileage:- 17 KMPL
Emission Norm Compliance:- BS6
Price (on-road):- 9.16 Lakhs
Airbags 2
4)
Company:- Hyundai
Model:- Hyundai i20 Magna Diesel
Body type:- Hatchback
Plus Max Power:- 98.63bhp@4000rpm
Engine displacement:- 1443cc
Fuel Type:- Petrol
Anti-lock Braking System (ABS):- Yes
Mileage:- 25 KMPL
Emission Norm Compliance:- BS6
Price (on-road):- 9.92 Lakhs
Airbags 2
5)
Company:- Maruti
Model:- Maruti Vitara Brezza LXI
Body type:- SUV
Plus Max Power:- 103.26bhp@6000rpm
Engine displacement:- 1462cc
Fuel Type:- Petrol
Anti-lock Braking System (ABS):- Yes
Mileage:- 17.03 KMPL
Emission Norm Compliance:- BS6
Price (on-road):- 9.88 Lakhs
Airbags 2
Conclusion:-
For Mr D.S. Pughazhyendhii the Maruti Vitara Brezza LXI is the best option, it has better fuel economy and decent power with SUV body type.