Benchmarking

TITLE: What is Benchmark and suggest a car for Mr.D.S.Pughazhyendi under 8-10 lakhs.

BENCHMARKING:

Benchmarking is the practice of comparing businesses and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality,time and cost.

Benchmarking is used to measure performance using a specific indicator (cost per unit of measure, productivity per unit of measure, cycle time of x per unit of measure or defects per unit of measure) resulting in a metric of performance that is then compared to others.

Also referred to as "best practice benchmarking" or "process benchmarking", this process is used in management in which organizations evaluate various aspects of their processes in relation to best-practice companies' processes, usually within a peer group defined for the purposes of comparison. This then allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance. Benchmarking may be a one-off event, but is often treated as a continuous process in which organizations continually seek to improve their practices.

In the process of best practice benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compares the results and processes of those studied (the "targets") to one's own results and processes. In this way, they learn how well the targets perform and, more importantly, the business processes that explain why these firms are successful.

The 12 stage methodology consists of Benchmarking:

1. Select subject
2. Define the process
3. Identify potential partners
4. Identify data sources
5. Collect data and select all partners
6. Determine the gap
7. Establish process differences
8. Target future performance
9. Communicate
10. Adjust goal
11. Implement
12. Review and recalibrate

REQUIREMENT:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii  is fond of big cars

1-TATA NEXON

Key Specifications:

• 4 cyclinder 1.5L turbo charged engine
• Max.power of 108.5Bhp
• Max.torque of 260Nm
• Equipped with ABS,EBD,TCS,6.5"display with GPA touchscreen
• It has an average mileage of 19kmpl
• It has price range of Rs.7.28-13.23 Lakh

PROS:
    

•  Looks stunning with a strong road presence.
• Torquey and frugal engine.
• Well sorted ride and handling
• Spacious and feature packed cabin
• Safety equipment.

CONS:

• Quality can be better
• Small niggles

2-MARUTI VITARA BREZZA:

Key Specifications:

• 4 cyclinder 1.5L  engine
• Max.power of 103.26Bhp
• Max.torque of 138Nm
• Equipped with ABS,EBD,Front and Rear power windows,Driver and passenger airbags
• It has an average mileage of 18.7kmpl
• It has price range of Rs.7.61-11.19 Lakh

PROS:

• Competent 1.5-L Petrol Engine. The new K15 1.5-L engine is not just smooth and refined but also gets a strong low-end. 
• Smooth Automatic Gearbox. 
• Complaint Suspension Setup. 
• Extensive Features List. 
• Excellent After-Sales Service.

CONS:

• No diesel engine
• Lack of features
• Small engine compared to the Ecosport and Nexon.
• Interior quality is not upto the level.

3-KIA SONNET:

Key Specifications:

• 4 cyclinder 1.5L diesel engine
• Max.power of 113.42Bhp
• Max.torque of 250Nm
• 6 airbags,ESC,HAC,Central locking,front and rear windows and parking assist.
• It has an average mileage of 19 kmpl
• It has price range of Rs. 6.89-13.55 Lakh

PROS:

• Best looking compact SUV.
•  Top safety package includes 6 airbags, ESP, HSA, TPMS etc.
• Very enjoyable 7-speaker Bose sound system.
•  Impressive kit (ventilated seats, sunroof, auto LED headlamps, cruise control, wireless charger).

CONS:

• Rear seat legroom is inadequate.
• Top variants pricey when compared to its competitors.
• Seating comfort-A 6 ft tall person won't find it comfortable.
• Service network not available at most of the places.

4-HYUNDAI VENUE:

Key Specifications:

• 3 cylinder 998cc engine
• Max.power of 118.35Bhp
• Max.torque of 171.6Nm
• Comes with Dcut steering wheel,smart electric sunroof,ABS,EBD,driver and passenger airbags,central locking.
• It has an average mileage of 18.15 kmpl
• It has price range of Rs. 6.99-11.85 Lakh.

PROS:

• Effortless performance
• Attractive pricing
• Plenty of equipment
• Refinement
• Interior is good

CONS:

• Stiff ride quality
• Not the most spacious five seater
• The car is smaller when compared to the competitors

CONCLUSION:

 I would suggest TATA NEXON,because monthly once he go for a long ride,so he wants well sorted ride ,handling and spacious compared to the other cars.