Benchmarking

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Benchmarking

Benchmarking involves a structured comparison between similar products,services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look atproducts and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice –in other words what do the different organizations do to enable thatperformance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance canprovide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

THE MAIN AUTOMOBILE STYLES/MODELS AVAILABLE IN THE MARKET?

Automobile styles/models are mainly differentiated by the body shape of each kind and these shapes are so designed to fulfill specific requirements without compromising style, power, efficiency, and utility. The top models available around the globe are

• Hatchback
• Sedan
• SUV, MUV, MPV
• Crossover/ CUV
• Minivan /Van

HATCHBACK

Hatchbacks are two-box type design and have one door for cargo/boot hinged from the top body of the vehicle and swing upwards. They normally have 5 doors including the boot space door. The average length of a hatchback will be around 3500 mm and some models have length more than 4 meters. The hatchback models are very popular from the 1970s and still counting on. Hatchbacks are very convenient, especially for city rides and are the best budget choice for a small family.

Because of the small size hatchback cars provide more mileage and can park hazle free. They are available in every budget range from 3 lakhs to 6 lakhs. Some of the popular hatchback models in India are Maruti Suzuki Balen, Swift and Alto, Hyundai i10 and Santro, Renault Kwid, Tata Tiago and Ford Figo.

SEDAN

The sedan is a three-box type model with separate space for engine, passenger, and cargo. Compared to hatchback models they have got a large cargo space. They normally have 4 doors and the average length is more than 4 meters. Sedan provides more space for the front and rear passengers and more comfort for long rides. Sedans are a luxury icon and the price range starts from 5 lakhs. If you are ready to spend more on comfort and luxury there are many budget sedans available in the market under 12 lakhs. Some of the popular sedan available in the Indian market are Maruti Suzuki Dizer and Ciaz, Honda Amaze and City, Hyundai Aspire and Elantra, Skoda Octavia and Rapid.

SUV

SUV or Sport/Sub terrain Utility Vehicle is body-sized above hatchback with a purpose to accommodate more passengers. They are built basically on the truck platform to meet the objectives. They are more rigid, strong and can carry more passengers. They are designed in such a way to use them on sub-terrain or off roads with higher ground clearance. Nowadays families prefer SUVs to travel for its safety and occupancy comfort. Many manufacturers have a sub or compact SUV models in their array for the customers who prefer SUV with more style and comfort. Maruti Suzuki Brezza, Hyundai Venue and Creta, Kia Seltose, Mahindra XUV 300 and TATA Harrier and Nexon are under the compact SUV segment price starting from 7 lakhs. Mahindra XUV 500, Jeep Compass and Toyota Fortuner are the ones come under the SUV category and priced above 12 lakhs. Maruti Suzuki has introduced S-Presso under a segment mini SUV with a starting price of 3.7 lakhs and bring a new competition on the roads.

MUV/MPV - MULTI UTILITY/PURPOSE VEHICLE

The main difference with SUV is the lineage and is based on Van and there will be so solid separation between passenger and cargo compartment. MUVs mostly be seven-seaters and the main purpose is to carry more passengers with more comfort. They will not have as much ground clearance compared to SUVs. They will be priced above 10 lakhs and the same will go up as the luxury and comfort provided are more. As in the case of SUV different car manufacturer has models starting from 7 to 8 lakhs available in the market. Some of the major players in the Indian market are Toyota Innova Crysta, Mahindra Marazzo and Xylo, Maruti Suzuki LX6 Honda BR-V. Renault Triber is a model under compact MPV available in the market.

CROSSOVER

Crossover or CUV- Crossover Utility Vehicle is made on a passenger platform with a unibody design. As the name suggests its a combination of Hatchback or Sedan with SUV. This model has become popular among customers looking for a better fuel-economical, passenger comfortable, SUV and Sedan lovers. It's a perfect blend to satisfy both ends of the customers. The pricing of Crossover cars in India starts from 8 lakhs onwards. Some of the popular CUVs in India are Maruti Suzuki S-cross, Ford Freestyle, Fiat Avventura and Urban Cross, Ford EcoSport and Toyota Etios Cross.

VAN/MINIVAN

Van or Minivan is box-shaped vehicles bigger than Hatchback and the main purpose is the transportation of goods or people. They are available in 5 or 7 seater configuration. They are more comparable with MPVs and most of the models have sliding doors in the middle instead of side opening doors. They are not exactly designed for travel comfort but built with more space to accommodate people in defined size. Many manufacturers have introduced their Van models in India but the most successful one is Maruti Suzuki. Earlier it was Maruti Omni and now it is Maruti Eeco price starts from 3.7 lakhs.

Different Car Modles

1.Maruti Swift ZXL Plus

Maruti Suzuki Swift Zxi Plus is the petrol variant in the Swift line up and is priced at ₹ 9, 47,519 Lakh. It returns a certified mileage of 23.2 kmpl. This Zxi Plus variant comes with an engine putting out 89 bhp @ 6000 rpm and 113 Nm @ 4400 rpm of max power and max torque respectively. Maruti Suzuki Swift Zxi Plus is available in Manual transmission and offered in 6 colours: Pearl Metallic Midnight Blue, Metallic Magma Grey, Metallic Silky Silver, Pearl Arctic White, Pearl Metallic Lucent Orange and Solid Fire Red.

Rating: 3.8 

2.Tata Altroz XT Turbo

The Tata Altroz has 1 Diesel Engine and 1 Petrol Engine on offer. The Diesel engine is 1497 cc while the Petrol engine is 1199 cc . It is available with the Manual transmission. Depending upon the variant and fuel type the Altroz has a mileage of . The Altroz is a 5 seater and has length of 3990mm, width of 1755mm and a wheelbase of 2501mm.

Rating: 4.4

3.Maruti Vitara Brezza

The Maruti Vitara Brezza has 1 Petrol Engine on offer. The Petrol engine is 1462 cc . It is available with the Manual & Automatic transmission. Depending upon the variant and fuel type the Vitara Brezza has a mileage of 17.03 to 18.76 kmpl. The Vitara Brezza is a 5 seater and has length of 3995mm, width of 1790mm and a wheelbase of 2500mm

Rating: 4.2

4. Honda Amaze S CVT

The Honda Amaze has 1 Diesel Engine and 1 Petrol Engine on offer. The Diesel engine is 1498 cc while the Petrol engine is 1199 cc . It is available with the Manual & Automatic transmission. Depending upon the variant and fuel type the Amaze has a mileage of 18.6 to 24.7 kmpl. The Amaze is a 5 seater and has length of 3995, width of 1695 and a wheelbase of 2470

Rating: 4.3

Conclusion

As the requirement of Mr.D.S.Pughazhyendhii His family has Five members,and also he needs to travel every month from Bangalore to Maduri which takes up to 500Km to his native place.

So as per My suggestion to Mr.D.S.Pughazyendhii its better to purches Tata Altroz XT Turbo Because Its prices is 9,77,856 also Milege is up to  25.1Kmpl, This is Diesel car ,so He need to travel every month for long distance so Its better to buy Tata Altroz XT Turbo

While as safety purpose its better to purches Maruti Swift  ZXI plus