Benchmarking

BENCHMARKING IN AUTOMOBILE SECTOR

• Benchmarking is the practice carried over in all the industries in the market to develop the product quality to next step by comparing them after the customer review. The process not only ends with comparison and analysing them for further improvement to get a better review and firm place in the global market.
• Despite of the industries, the benchmarking is processed in all kinds of manufacturing sector to improve their products among the company and with competitor’s company.
• Benchmarking in automotive industry also work on a basis to provide the best to the users/customers of the product manufactured by the factory. It could be the cars, bikes or any kind of vehicle and its parts.
• The automotive industry collects the data of overall review from the customers indirectly from other organisations to know the exact demand or the set back of the product for its rectification.
• Automotive sectors especially the car manufacturers will focus on the quality, mileage and finally the budget based on the features and quality standard.
• Most of the manufactures will understand the demand from the public to afford a car which needs to fall under their budget.
• So, the industry will be focused to deliver the products accordingly to the vibrations and needs of the customers.
• Here we are going to study and compare at least four of the vehicles(cars) in detailed benchmarking reports to present the best one in between the budget eight to ten lakhs.

As per the budget, the cars selected for the detailed comparison reports are

• Maruti suzuki vitara breeza
• Nissan magnite
• Renault kiger
• Toyota urban cruiser

1.MARUTI SUZUKI BALENO

Maruti suzuki baleno car is SUV type of vehicle was manufactured by maruti suzuki groups and the car was manufactured and came to market in 2015. This car comes in four variants in both petrol and diesel.The price ranges from 6 to 10 lakhs based on the variant.

Engine power consists of 1197cc and has a average mileage of 19.56 kmpl.so when it comes to the mileage, baleno give its best on road.

In safety aspects, baleno has a decent history of safety measures but still stands close to the other competent cars in its many ways.

The car is five-seater with two seating rows. The boot capacity comes in 336 litres and fuel tank capacity of 37 litres.

The kerb weight of the car occupies 865 kilograms which is slightly lighter weight than the competitors. The body of baleno is made up of carbon and alloy laced high tensile steel which gives better strength and crash absorption.

Dimension of the vehicle consists of length 3995mm, width 1745mm and wheelbase of 2510mm and the gross weight of 1360kg.

Maruti baleno is chosen and kept in optional car for pugazhendhi for his budget from 8 to 10 lakhs and the car space which is not too bad in this budget.

Further we will compare three more cars and finalize the car for his requirements which is fit and best for his budget.

2.NISSAN MAGNITE

Nissan magnite is the SUV type car model manufactured by Nissan groups which is introduced in Indian market in 2020 and it comes in 20 variants.

The car has bold design and spacious interiors which is suitable for comfortable drive.

It has five seating capacity and boot space has 336 litres capacity and 40 litres of fuel tank capacity.

Engine power consists of 999cc displacement which produce 152nm @2200-4400rpm and has an average mileage of 17.7 to 20kmpl seems good in Indian roads.

The Nissan magnite had got good reviews in terms of safety measurements in its own way of quality and features of safety.

the car comes only in petrol variants which seems to be slight draw back for those who look for diesel variants. The fuel variants bring little change in vehicle performance, fuel efficiency.

Dimensions of the vehicle consists of length 3994mm, width 1758mm, and wheelbase of 2500mm. kerb weight of the car forms 1039 kilograms with ground clearance of 205mm.

The car is kept optional and later compared with other vehicles in all aspects and will be finalised once it satisfies the pugazhendhi to buy the car.

3.RENAULT KIGER

Renault launched the kiger model in Indian market in February 2021. This is SUV body type car which comes in four variants.

The car has bold design which is comfortable and convenience for the driving.

The price of the car varies from 7 to 11 lakhs depends on the variant. In this price range, the built quality of the car is quite awesome according to the overview of the users.

Engine volume consists of 999cc and produce maximum torque of 152 nm @2200 to 4400rpm. It has both automatic and manual transmission. Max Power98.63bhp@5000rpm.

It is a five-seater car and has 405 litres of boot capacity which is huge and useful to carry heavy loads when necessary. The fuel tank capacity comes with 40 litres.

The average mileage output of the vehicle seems to get 17 to 20kmpl which is best in Indian roads. May varies accordingly.

The car performs good in its safety measures and engine performance.

Dimensions of the vehicle consists of length 3991mm, width 1750mm, height 1605mm with groung clearance of 205mm.

Although the car has a competitive features, it stands edge below in its built quality. Because of its stylish exteriors and interiors makes the car look luxury.

After the comparison of the kiger with other competents, the car will be suggested to the pugazhendhi for his needs.

4.TOYOTA URBAN CRUISER

Toyota urban cruiser is an SUV body typed car launched in indian market in 2020. It comes in six variants whereas price differs for each variant.

The onroad price of the urban cruiser starts from 9.5 to 11.0 lakhs INR. The car looks luxury in both interior and exterior.

Engine volume consists of 1462 cc displacement with maximum power produced at engine is 103.26bhp@6000rpm and maximum torque of 138nm@4400rpm.

The transmission type comes in both automatic and manual. No doubt that the car has powerful engine mechanism in this budget range.

(Exterior of the car)

The car is super compact SUV offers better look and quality with competent space in comfort and convenience of the passengers.

The most important factor in the Indian automotive market is the mileage. This car gives an average mileage of 17 to 19kmpl which is decent in Indian roads. Mileage may vary in many factors.

Dimension of the vehicle consists of length 3995mm, width 1790mm, height 1640mm, and wheelbase of 2500mm. And the kerb weight of the car is 1135 to 1150kg and gross weight of 1600kg.

Overall view the car is impressive in all aspects slightly lags only in interior space comparatively.

CONCLUSION

Finally, by comparing the above four cars, best of these four cars will be suggested to pugazhendhi to help him to buy a car in his desire. In his case, he is living in Bangalore and travels his hometown Madurai often. This covers a huge distance. Considering these the mileage will be more concerned. However, considering the mileage, built quality and vehicle performance are more important than the mileage. Even the mileage is compromise one, the quality and performance should not. However, all the vehicles are good in mileage, built quality and performance slightly varies. Renault Kiger and Nissan magnite were filtered finally for its decent built quality, comfort and convenience which falls under pugazhendhi’s budget. The engine capacity, size and performance stand almost equal in all vehicles.

Comparing in every aspect the RENAULT KIGER stands best in its built quality and spacious interior design for an comfort drive, so Renault Kiger 2021 is suggested to pugazhendhi.