Benchmarking

Benchmarking:

Benchmarking involves a structured comparison between similar products, services, or processes on some dimensions of performance. For example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.

Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

The vehicle benchmarking program considers 10 main attributes scoring up to 815 single criteria. The 10 main attributes are as follows:

• Performance
• Driveability
• Advanced Driver Assistance Systems (ADAS)
• Sound / NVH
• RDE: CO2 / Real life fuel consumption
• Pollutant emissions
• Friction
• Thermal, energy management
• Vehicle dynamics, handling
• Ride Comfort

Question:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

Solution:

Conditions for choosing a car for Mr. D.S. Pughazhyendhii:

1. He is fond of Big cars
2. The budget is between 8-10 Lakhs
3. Family Of 5 members
4. Lives in Bangalore in a crowded City
5. Native place Madurai which is 500kms away from Bangalore once a month.

According to the first and third condition car which is most suitable for Mr. D.S. Pughazhyendhii is an SUV Class that is a 5 seater.

And according to the fourth and fifth conditions Mr. D.S. Pughazhyendhii needs a car which higher mileage and performance.

So after comparing all conditions the following are the cars which I can recommend to Mr. D.S. Pughazhyendhii:

1. Hyundai venue:

Hyundai Venue is a 5 seater SUV available in a price range of Rs. 6.92 - 11.78 Lakh^*. It is available in 18 variants, 5 engine options that are BS6 compliant, and 2 transmission options: Manual & Automatic. Other key specifications of the Venue include a curb weight, ground clearance, and boot space of 350 Liters. The Venue is available in 7 colors.