Benchmarking
Benchmarking with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Aim: To suggest a car to Mr. D.S. Pughazhyendhii with options so that he will buy a good car for his family.
- He has 5 members in his family.
- He is fond of big car
- The car should be suitable to travel in the city as well as on the highways.
- He’s budget is between 8 to 10 lakhs.
Solution:
By the study of cars in the market, i have listed some cars given below
- Hyundai Venue. 8.40 Lakh Onwards.
- Tata Nexon. 8.69 - 9.76 Lakh.
- Maruti Suzuki Vitara Brezza. 8.35 - 9.02 Lakh.
- Renault Duster. 8.49 - 9.99 Lakh.
- Maruti Suzuki Ciaz. 9.98 Lakh.
The details about the cars which I have listed down
- Hyundai Venue
HYUNDAI VENUE E 1.2 PETROL
| ARAI Mileage | 17.52 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 1197 |
| Max Power (bhp@rpm) | 81.86bhp@6000rpm |
| Max Torque (nm@rpm) | 113.76nm@4000rpm |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 350 |
| Fuel Tank Capacity | 45.0 |
| Body Type | SUV |
| Service Cost (Avg. of 5 years) | Rs.2,837 |
2. Tata Nexon
Tata Nexon XM
| City Mileage | 16.8 kmpl |
| Fuel Type | Diesel |
| Engine Displacement (cc) | 1497 |
| Max Power (bhp@rpm) | 108.50bhp@4000rpm |
| Max Torque (nm@rpm) | 260Nm@1500-2750rpm |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 350 |
| Fuel Tank Capacity | 44.0 |
| Body Type | SUV |
| Service Cost (Avg. of 5 years) | Rs.4,447 |
3. Maruti Suzuki Vitara Brezza
MARUTI SUZUKI VITARA BREZZA LXI
| ARAI Mileage | 17.03 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 1462 |
| Max Power (bhp@rpm) | 103.26bhp@6000rpm |
| Max Torque (nm@rpm) | 138nm@4400rpm |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 328 |
| Fuel Tank Capacity | 48.0 |
| Body Type | SUV |
| Service Cost (Avg. of 5 years) | Rs.6,619 |
4. Renault Duster
RENAULT DUSTER RXS PETROL
| ARAI Mileage | 16.42 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 1498 |
| Max Power (bhp@rpm) | 104.55bhp@5600rpm |
| Max Torque (nm@rpm) | 142Nm @ 4000RPM |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 475 |
| Fuel Tank Capacity | 50.0 |
| Body Type | SUV |
| Service Cost (Avg. of 5 years) | Rs.3,858 |
5. Maruti Suzuki Ciaz
| ARAI Mileage | 20.65 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 1462 |
| Max Power (bhp@rpm) | 103.25bhp@6000rpm |
| Max Torque (nm@rpm) | 138Nm@4400rpm |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 510 |
| Fuel Tank Capacity | 43.0 |
| Body Type | Sedan |
| Service Cost (Avg. of 5 years) | Rs.3,689 |
Conclusion:
From comparing above all cars we need to suggest the best car for Mr D.S. Pughazhyendhii has options so that he will buy a good car for his family.
I recommend Maruti Suzuki Ciaz because of Good driving safety and beautiful design. Good mileage and Classy look and good quality strong vehicle. The car is the best in the city. I suggest him because it is a petrol-powered vehicle good for comfort.
The Maruti Suzuki Ciaz scored an overall rating of 4.5-star in the frontal crash tests and 5-star in the side-impact crash tests. The fuel economy is very good. Car is very comfortable and spacious and good for long trips no problem at all. It is a wonderful car.
Maruti Suzuki Ciaz offers:
- Space. A genuine 5-seater sedan; gobbles up the family happily
- Fuel efficiency. Mild-hybrid tech on petrol ensures the wallet remains fat
- Well-equipped lower variants. You don’t really have to buy the top-spec for a premium experience
- Value for money. Aggressive pricing undercuts most of its competition
As he has a child with him to carry I highly recommend Maruti Suzuki Ciaz. Because it scored 4.5 out of 5.