Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performances.
Benchmarking provides recommendation based on which is best or some form of ranking amongst competitors for the desired product or services.It can be used to compare the availabilty and delivery of features in a product and in this form often provides the basis of consumer test and reviews.
It is particularly used when comparing not only performance but also practices which the organisations adapt to enable that performance to be delivered. Thus it is a powerful tool for studying and analysing processes leading to the innovations to acheive best performances by changing the way of processing.
Process benchmarking of this kind can operate at several levels:
1 Between similar processes in the same factory or service branch.
2 Between different factories or service branches.
3 Between different competing organisation.
4 Between different sectors using the same process.
lets carryout benchmarking for the above case segment for Pughazhyendhii price ranging in between 8-10 lakhs.
1. Mahindra XUV 300 1.5 W4
Mahindra XUV300 1.5 W4 is the diesel variant in the XUV300 lineup and is priced at ₹ 8.70 Lakh.It returns a certified mileage of 20 kmpl. This 1.5 W4 variant comes with an engine putting out 115 bhp @ 3750 rpm and 300 Nm @ 1500 rpm of max power and max torque respectively. Mahindra XUV300 1.5 W4 is available in Manual transmission and offered in 5 colours: Napoli Black, Aqua Marine, Dsat Silver, Red Rage and Pearl White,
Engine and Transmission system
Engine: 1497 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC, 1.5 Turbodiesel
Max Power (bhp@rpm) 115 bhp @ 3750 rpm, Max Torque (Nm@rpm) 300 Nm @ 1500 rpm, Mileage (ARAI) 20 kmpl, Driving Range 840 Km
Drivetrain : FWD, Transmission : Manual - 6 Gears, Sport Mode.
Dimension and weight
Length : 3995 mm , Width 1821 mm, Height 1627 mm, Wheelbase 2600 mm, Ground Clearance180 mm.
5 Doors, 5 persons seating capacity, 2 seating rows,257 litres Bootspace ,42 Litres Fuel tank capacity , Minimum turning radius 5.3 m, Power assisted electric steering, 2 airbags, child seater anchor points, Anti-Lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Child Safety Lock, Speed Sensing Door Lock.
Cons : Less bootspace, no petrol automatic, no rear AC vents
2. Ford Ecosport Ambiente 1.5l TDCi
Ford EcoSport Ambiente 1.5L TDCi is the diesel variant in the EcoSport lineup and is priced at ₹ 8.89 Lakh.It returns a certified mileage of 21.7 kmpl. This Ambiente 1.5L TDCi variant comes with an engine putting out 99 bhp @ 3750 rpm and 215 Nm @ 1750 rpm of max power and max torque respectively. Ford EcoSport Ambiente 1.5L TDCi is available in Manual transmission and offered in 7 colours: Absolute Black, Lightning Blue , Smoke Grey, Canyon Ridge, Moondust Silver, Race Red and Diamond White.
Engine and Transmission system
Engine: 1498 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC, 1.5 DV5 (diesel)
Max Power (bhp@rpm) 99 bhp @ 3750 rpm, Max Torque (Nm@rpm) 215Nm @ 1750 rpm, Mileage (ARAI) 21.7 kmpl, Driving Range 1128 Km
Drivetrain : FWD, Transmission : Manual - 5 Gears.
Dimension and weight
Length : 3998 mm , Width 1765 mm, Height 1647 mm, Wheelbase 2519 mm, Ground Clearance200 mm.
5 Doors, 5 persons seating capacity, 2 seating rows,352 litres Bootspace ,52 Litres Fuel tank capacity, Minimum turning radius 5.3 m, Power assisted electric steering, 2 airbags, Anti-Lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Child Safety Lock, Speed Sensing Door Lock, Telematics.
Cons : narrow second row space, Stiff suspension setup
3. Kia Sonet HTE 1.5
Kia Sonet HTE 1.5 is the diesel variant in the Sonet lineup and is priced at ₹ 8.25 Lakh.It returns a certified mileage of 24.1 kmpl. This HTE 1.5 variant comes with an engine putting out 99 bhp @ 4000 rpm and 240 Nm @ 1500 rpm of max power and max torque respectively. Kia Sonet HTE 1.5 is available in Manual transmission and offered in 7 colours: Intelligency Blue, Aurora Black Pearl, Gravity Grey, Beige Gold, Steel Silver, Intense Red and Glacier White Pearl.
Engine and Transmission system
Engine: 1493 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC, 1.5L CRDi (Diesel)
Max Power (bhp@rpm) 99 bhp @ 4000 rpm, Max Torque (Nm@rpm) 240Nm @ 1500 rpm, Mileage (ARAI) 24.1 kmpl, Driving Range 1084.5 Km
Drivetrain : FWD, Transmission : Manual - 6 Gears. Turbocharger engine.
Dimension and weight
Length : 3995 mm , Width 1790 mm, Height 1647 mm, Wheelbase 2500 mm.
5 Doors, 5 persons seating capacity, 2 seating rows,392 litres Bootspace ,45 Litres Fuel tank capacity, Minimum turning radius 5.1 m, Power assisted electric steering, 2 airbags, Anti-Lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Child Safety Lock, Speed Sensing Door Lock.
Cons : Lack of seating space, Stiff suspension setup
4. Hyundai i20 Magna 1.5 MT Diesel
Hyundai i20 Magna 1.5 MT Diesel is the diesel variant in the i20 lineup and is priced at ₹ 8.20 Lakh.It returns a certified mileage of 25.2 kmpl. This Magna 1.5 MT Diesel variant comes with an engine putting out 99 bhp @ 4000 rpm and 240 Nm @ 1500 rpm of max power and max torque respectively. Hyundai i20 Magna 1.5 MT Diesel is available in Manual transmission and offered in 6 colours: Starry Night, Metallic Copper, Titan Grey, Typhoon Silver, Fiery Red and Polar White.
Engine and Transmission system
Engine: 1493 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC, 1.5 IU 2 (Diesel)
Max Power (bhp@rpm) 99 bhp @ 4000 rpm, Max Torque (Nm@rpm) 240Nm @ 1500 rpm, Mileage (ARAI) 25.2 kmpl, Driving Range 932 Km
Drivetrain : FWD, Transmission : Manual - 6 Gears.
Dimension and weight
Length : 3995 mm , Width 1775 mm, Height 1505 mm, Wheelbase 2580 mm
5 Doors, 5 persons seating capacity, 2 seating rows,311 litres Bootspace ,37 Litres Fuel tank capacity, Minimum turning radius 5.2 m, Power assisted electric steering, 2 airbags, Anti-Lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Child Safety Lock, Speed Sensing Door Lock.
Conclusion :
Hyundai i20 is the best car to opt for Phugazendi since it provides 25.2 kmpl mileage, with a good bootspace capacity of 311 L, it additionally has a reasonably good height and competetively available at a cheaper cost of about Rs.8.20 lakhs for nearly the same range of other specifications and features and very less to compromise for in comparison to the other cars within a similar price range he is looking for.
