Benchmarking

Objective:-

Benchmark with presently available cars in the market for the following case.

Benchmarking:-

Benchmarking means comparison, its a method that allows companies to compare their products, performance and service to top competitor.

Its a process of measuring the performance of companies products, services against those of another business considered to be the best in industry or "best in class''. 

There are 4 types of Benchmarking:-

1. Internal Benchmarking
2. External Benchmarking
3. Performance Benchmarking
4. Practice Benchmarking

 Comparison of 4 Vehicles are:-

TATA ALTROZ MILEAGE:- 19.05 kmpl VARIANT:- XZ Plus (Petrol) PRICE:- 8.25 lakhs (Ex Showroom)

TATA Altroz is a premium 5 seater Hatchback manufactured by TATA Motors. It was launched on January 22,2020 with an overall of 5 star Global NCAP crash rating. It offers two engine modes i.e 1.2 L Revotron engine (Petrol) and 1.5L Revotorq engine (Diesel). This is a petrol variant which offers a power of 84.88bhp@6000rpm.

Pros:-

• Aerodynamic design
• 90 degree all door opening
• Ambient Lightning
• All safety features from base variant

Cons:-

• Gear knob vibration
• Engine noise inside cabin

MARUTI SUZUKI SWIFT PRICE:- 7.77 LAKHS (EX SHOWROOM) VARIANT:- ZXI PLUS MILEAGE:- 23.2 KMPL

Maruti Suzuki Swift is a 5 seater Hatchback manufactured by maruti Suzuki india Pvt. Limited. It offers a 1.2l K-Series Dual Jet, Dual VVT Engine which offers a power of 88.50bhp@6000rpm. It has an overall 2 star rating in Global NCAP crash test.

Pros:-

• Stunning design
• Better performance with higher mileage
• Fully loaded feature list
• Resale value

Cons:-

• Poor interior plastic quality
• Stiff riding
• Poor safety rating

HYUNDAI i20 PRICE:- 9.19 LAKHS (EX SHOWROOM) VARIANT:- ASTA OPT (Petrol) MILEAGE:- 20.35 KMPL

Hyundai i20 is manufactured by Hyndai Motors India. It offers a 1.2 L Kappa petrol engine which offers a power of 81.86bhp@6000rpm.

Pros:-

• Aerodynamic Design
• Spacious
• Loaded with features
• Styling Interiors

Cons:-

• Expensive

TOYOTA GLANZA PRICE:- 7.90 LAKHS (EX SHOWROOM) VARIANT:- V MILEAGE:-  21.01 KMPL

Toyota Glanza is a 5 seater Hatchback manufactured by Toyota Kirloskar India. It offers a 1.2L Petrol engine which produces a power of 81.80 bhp@6000rpm. Toyota Glanza is manufactured on same platform offered by maruti Suzuki baleno.

Pros:-

• Good Styling
• Spacious Interiors
• Impressive Features and Safety list

Cons:-

• Design looks similar as Baleno
• Expensive

Comparison between 4 cars are:-

Comparison
Good Things	Feature loaded hatch with Toyota's trusted aftersales available with a CVT-automatic transmission	comes with automatic and manual options. comfortable interiors great ride and handling	Striking exterior styling Spacious and feature loaded Cabin Powertrain choices across a long list of trims.	Probably the most styling looking hatchback of the lot Five star G-NCAP Rating Feature loaded and spacious Cabin
Bad Things	Stiff low speed ride Could have done more to distinguish itself	Fit and Finish not the best Pricier than competition Rearward visibility	Material quality inside cabin has to improve expensive	Petrol engine could do with more boost less engine noise in cabin less suspension noise
length	3995	3840	3995	3990
Width	1745	1735	1775	1755
Height	1510	1530	1505	1523
Ground Clearance	163	163	170	165

Conclusion:-

Tata Altroz comes up with all essential features and feels like a premium vehicle. It has a best Safety rating among all the comparison. It comes in budget also and provide best engine in class with great mileage but some low as compared to other vehicle.

Afterall the main thing is Safety and you receive all essential Safety requirements from base model itself.