Benchmarking

BENCHMARKING

In the context of the automobile industry, benchmarking refers to the process of comparing and evaluating the performance, features, and quality of vehicles or specific aspects of automotive manufacturing and processes against those of competitors or industry leaders. It helps automotive companies assess their own performance and identify areas for improvement, innovation, and competitive advantage.

There are few examples of how benchmarking is applied in the automobile industry.

1.PRODUCT BENCHMARKING

Automotive companies compare their vehicles to those of competitors or industry leaders to evaluate performance, features, quality, and design. This can involve assessing parameters such as acceleration, fuel efficiency, safety features, interior comfort, technology integration, and more. The goal is to identify areas where improvements can be made to meet or exceed customer expectations.

2.MANUFACTURING BENCHMARKING

Automotive manufacturers often benchmark their production processes, efficiency, and quality against industry peers. This involves analyzing metrics such as production cycle time, defect rates, assembly line efficiency, lean manufacturing practices, supply chain management, and cost optimization. By identifying best practices and areas for improvement, companies can enhance their manufacturing processes and reduce costs.

3.SUPPLIER BENCHMARKING

Automotive companies assess the performance, capabilities, and costs of their suppliers by benchmarking them against other suppliers in the industry. This helps ensure they have access to high-quality components, materials, and services at competitive prices, ultimately contributing to the overall quality and cost-effectiveness of the vehicles produced.

4.CUSTOMER SATISFACTION BENCHMARKING

Automotive companies compare their customer satisfaction levels, service quality, and after-sales support against industry benchmarks. This can involve conducting surveys, monitoring customer feedback, and analyzing customer complaints and warranty claims. By identifying areas of improvement, companies can enhance the overall customer experience and loyalty.

5.ENVIRONMENTAL BENCHMARKING

With increasing emphasis on sustainability, automotive companies benchmark their environmental performance and practices against industry standards and regulations. This includes evaluating factors such as fuel efficiency, emissions reduction, use of recycled materials, waste management, and environmental certifications. By benchmarking and adopting environmentally friendly practices, companies can improve their brand image and meet evolving customer expectations.

CONSIDERATIONS OF SELECTING A VEHICLE

Mr. D.S. Pughazhyendhii family requires what Safe Car yet the value which offers an Equilibrium strike of Mileage, Maintenance with Good space, Features and a Social Status too of not to be owning a car which is of entry segment but one which offers Value. With Transformation happening in Mindsets - Safety along with Good Interiors, Features are also making an important buying aspect. Major considerations for filtering the vehicle are

1. 5-7 seats for his family members.
2. Budget: Rs. 8-10 Lakhs/-, on road price
3. Good Mileage
4. Good car for easy commuting within city and long drive as well.
5. He is also fond of big cars.

Below vehicles are filtered based on the considerations

• HYUNDAI I20
• HONDA AMAZE
• TOYOTA GLANZA
• TATA NEXON

HYUNDAI I 20

Hyundai has always raised the bar for the premium hatchback segment with each new iteration of the i20, and the latest, third-generation model is no different. It brings in a whole host of class-leading features you'd otherwise only find a segment above, and it's available with a choice of three engines - a 1.2 petrol, 1.0 turbo-petrol and 1.5 diesel - and a wide array of gearbox options too. However, the price has also gone up this time, and the new Hyundai i20 is easily the most expensive hatchback in the class.

ENGINE OPTIONS:

Petrol:

1.2-liter Kappa Dual VTVT engine: It produces around 82 horsepower and a peak torque of around 115 Nm.

1.0-liter Turbo GDi engine: It produces around 118 horsepower and a peak torque of around 172 Nm.

Diesel:

1.5-liter U2 CRDi engine: It produces around 99 horsepower and a peak torque of around 240 Nm.

FUEL EFFICIENCY:

The i20 offers competitive fuel efficiency figures. The petrol variant provides a mileage of around 18-20 kilometers per liter, while the diesel variant offers higher mileage of around 22-24 kilometers per liter, depending on driving conditions.

TRANSMISSION OPTIONS:

Manual: 5-speed or 6-speed manual transmission is available for the petrol and diesel variants.

Automatic: The i20 offers an intelligent variable transmission (iVT) or 7-speed dual-

clutch transmission (DCT) automatic option for select petrol variants.

DIMENSIONS:

Length: Approximately 4,040 mm

Width: Approximately 1,775 mm

Height: Approximately 1,505 mm

Wheelbase: Approximately 2,580 mm

SEATING CAPACITY:

The i20 has a seating capacity of five occupants, providing adequate space and comfort for all passengers.

FEATURES:

The i20 offers a range of features, including touchscreen infotainment system with Apple CarPlay and Android Auto compatibility, wireless smartphone charging, automatic climate control, keyless entry with push-button start, steering-mounted controls, digital instrument cluster, rear parking camera, and various safety features like multiple airbags, ABS (Anti-lock Braking System), ESC (Electronic Stability Control).

HONDA AMAZE

ENGINE OPTIONS:

Petrol: 1.2-liter i-VTEC engine that produces around 89 horsepower and a peak torque of around 110 Nm.

Diesel: 1.5-liter i-DTEC engine that produces around 99 horsepower and a peak torque of around 200 Nm.

FUEL EFFICIENCY:

The Amaze offers good fuel efficiency, with the petrol variant delivering a mileage of around 18-19 kilometers per liter, while the diesel variant offers higher mileage of around 24-27 kilometers per liter, depending on driving conditions.

TRANSMISSION OPTIONS:

Manual: 5-speed manual transmission is available for both the petrol and diesel variants.

Automatic: The Amaze offers a CVT (Continuously Variable Transmission) automatic option for the petrol variants, providing smooth and hassle-free driving experience.

DIMENSIONS:

Length: Approximately 3,995 mm

Width: Approximately 1,695 mm

Height: Approximately 1,501 mm

Wheelbase: Approximately 2,470 mm

SEATING CAPACITY:

The Amaze has a seating capacity of five occupants, with comfortable seating for both front and rear passengers.

FEATURES:

Depending on the variant and optional packages, the Amaze may offer features such as touchscreen infotainment system with Apple CarPlay and Android Auto compatibility, automatic climate control, keyless entry, push-button start, steering-mounted controls, rear parking camera, cruise control.

HONDA SENSING

Collision Mitigating Braking System

Provides advance warning where risk of collision is imminent, through audio and visual alerts to the driver. Applies brakes to slow down the speed of the car and mitigates collision.

AUTO HIGH BEAM

Switches between high beam low beam automatically at night to support good visibility for diver as well as preceding or incoming car.

LEAD CAR DEPARTURE NOTIFICATION SYSTEM

Inform the driver with visual and audible alerts when the vehicle ahead has started moving.

TOYOTA GLANZA

ENGINE OPTIONS:

1.2-liter Dual VVT-i Petrol: This engine produces a maximum power output of around 83 horsepower and a peak torque of around 113 Nm. It is available with both a manual transmission and a CVT (Continuously Variable Transmission) automatic.

FUEL EFFICIENCY:

The Glanza offers good fuel efficiency, with the petrol manual variant delivering a mileage of around 21-23 kilometers per liter, while the CVT automatic variant offers slightly lower mileage.

DIMENSIONS:

Length: Approximately 3,995 mm

Width: Approximately 1,745 mm

Height: Approximately 1,510 mm

Wheelbase: Approximately 2,520 mm

SEATING CAPACITY:

The Glanza has a seating capacity of five occupants, with comfortable seating for both front and rear passengers.

FEATURES:

Depending on the variant and optional packages, the Glanza may offer features such as touchscreen infotainment system with Apple CarPlay and Android Auto compatibility, automatic climate control, keyless entry, push-button start, steering-mounted controls, rear parking camera.

TATA NEXON

ENGINE OPTIONS:

Petrol:

1.2-liter Turbocharged Revotron engine: It produces around 118 horsepower and a peak torque of around 170 Nm.

Diesel:

1.5-liter Turbocharged Revotorq engine: It produces around 108 horsepower and a peak torque of around 260 Nm.

FUEL EFFICIENCY:

The Nexon offers competitive fuel efficiency figures. The petrol variant provides a mileage of around 17-19 kilometers per liter, while the diesel variant offers higher mileage of around 21-24 kilometers per liter, depending on driving conditions.

TRANSMISSION OPTIONS:

Manual: 6-speed manual transmission is available for both the petrol and diesel variants.

Automatic: The Nexon offers an optional 6-speed AMT (Automated Manual Transmission) for select petrol and diesel variants.

DIMENSIONS:

Length: Approximately 3,994 mm

Width: Approximately 1,811 mm

Height: Approximately 1,607 mm

Wheelbase: Approximately 2,498 mm

SEATING CAPACITY:

The Nexon has a seating capacity of five occupants, with comfortable seating for both front and rear passengers.

FEATURES:

The Nexon offers a range of features, including a touchscreen infotainment system with Apple CarPlay and Android Auto compatibility, automatic climate control, keyless entry with push-button start, steering-mounted controls, rear parking camera, electrically adjustable and foldable ORVMs (Outside Rear View Mirrors), rear AC vents, and safety features such as dual front airbags, ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution), rear parking sensors, ISOFIX child seat mounts.

CONSLUSION

1. By analysing the all features of the four vehicles we have get a conclusion.
2. Most of the SUV cars are more than 10 lakhs.
3. We have to see the on road price.
4. By comparing the on road price and all features the conclusion has been made.
5. We can go for HYBRID vehicles because the mileage is high but the price of the vehicle is more than 10 lakhs.

Based on detailed comparison of specifications, performance, mileage, safety, cost and child safety the proposed vehicle is TATA Nexon as it will fullfill all the required needs of Mr. D.S. Pughazhyendhii.