Challenge

Benchmarking

BENCHMARKING

BENCHMARKING IS A PROCESS OF COMPARING A COMPANY PERFORMANCE OR PRODUCTS AGAINT THE BEST PRATICES OF INDUSTRY LEADERS OR COMPETITORS , IT HELPS ORIGANIZATION TO IDENTOFY GAPS IN THEIR PERFROMNACE AND TO LERAN FROM THR SUCCESSES AND FAILURE OF OTHERS

TYPES OF BENCHMARKING

  • INTERNAL BENCHMARKING - ITS A COMPARIOSN OF PERFROMANCE BETWEEN DIFFRENT DEPERATMENT OR DIVISIONS WITHIN A ORGANISATION
  • COMPETITVE BENCHMARKING- ITS A COMPRISION OF PERFROMANCE AGAINTS DIRECTOR COMPETITORS IN INDUSTRY
  • FUNCTIONAL BENCHMARKING-ITS A COMPARISION OF SPECIFIC PROCESSES OR FUNCTION WITHIN A ORGANIZATION ,REGARDLESS OF INDUSTRY OR COMENTITION
  • GENERIC BENCHMARKING ITS A COMPARIOSN OF PROCESSED OR PRATICE BETWEEN ORGANIZATION IN DIFFRENT INDUSTRIES WITH SIMILAR PROCESSES

Methods of benchmarking

  • indirect benchmarking - it involves in gathering information from secondary sources such as industry publications , goverment reports and market research data.
  • direct benchmarking - it involves gethering data directly from competitors or industry leaders through survey or site visits
  • perfromance benchmarking - it involves comparing key perfromance metrices such as producvity , quality and efficiency.
  • process benchmarking - it involves comparing specfic processes or activities such as hiring , traning or manufacturing.

Pros:

  1. identifies areas for improvement
  2. provides a benchmark for measuring progress
  3. facilitates learning from best practices
  4. improves competitiveness

Cons:

  1. time consming
  2. limited availability of data
  3. overemphasis on short-term goals

RFQ:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

In my POV: i would suggest following list cars

  1. TATA NEXON
  2. HYUNDIA VENUE
  3. NISSAN MAGNITE
  4. MAHINDRA XUV 300

TATA NEXON

FEATURES:

  • TATA NEXON HAS A MODERN DESIGN WITH PROJECTIR HEADLAMP AND LED TAIL LAMPS
  • DUAL AIRBAGS
  • ABS WITH EBD
  • REAR PARKING SENSORS AND REVERSE CAMERA
  • TOUCH SCREEN INFOTAINMENT SYSTEM
  • GOOD LEGROOM AND HEADROOM
  • AUTOMATIC CLIMATE CONTROL
  • ELECTRICALLY ADJUSABLE ORVM,s
  • ELECTRONIC STABILITY CONTROL AND HILL HOLD ASSIST

CONS:

  1. INTERIOR QUALITY COULD BE IMPROVED
  2. SUSPENSION SETUP COULD BE IMPORVED
  3. STILL FEW CUSTOMERD FEEL HESITANT TO PURCHASE DUE TO CONCERNS ABOUT THE AVAILABILTY OF SERVICE CENTRE

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

HYUNDIA VENUE

FEATURES:

  • SAFETY FEATURES WITH SIX AIRBAGS
  • ABS WITH EBD
  • TURBO CHARGED PETROL ENGINE
  • THREE DIFFRENT ENGINE OPTION
  • KEYLESS ENTRY ,PUSH BUTTON START CONVENIENCE
  • INFOTAINTMENT WITH APPLE CAR PLAY AND ANDRIOD AUTO COMPATIBILITY

CONS:

  1. REAR SEAT SPACE FOR TALLERS PASSENGERS MAY FEEL CRAMPED
  2. LIMITED STORAGE SPACE
  3. RIDE QUALITY OF VENUE MAY FEEL STIFF ON ROUGH ROADS

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

NISSIAN MAGNITE

FEATURES:

  • CUSTOMIZATION OPTIONS AND COLOUR OPTIONS
  • SLEEK LED HEADLIGHTS AND BOLD BODY LINES
  • TOUCHSCREEN INFOTAINMENT SYSTEM ,KEYLESS ENTRY AND PUSH BUTTON START
  • SPACIOUS INTERIOR FOR BOTH FRONT AND REAR PASSENGERS
  • TWO ENGINE OPTIONS
  • DUAL AIR BAG AND 360 DEGREE CAMERA

CONS:

  1. ONLY PETROL ENGINES
  2. BUILD QUALITY SHOULD BE IMPROVED
  3. INTERIOR FEEL CHEAP AND EXTERIOR PANEL GAPS ARE NOT CONSITENT

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

MAHINDRA XUV 300

FEATURES:

  • OFFERS COLOR OPTIONS
  • SPACIOUS COMFORTABLE CABIN WITH PLENTY LEGROOM FOR FRONT AND REAR PASSENGERS
  • DUAL AIR BAGS , REARVIEW CAMERA AND REARVIEW PARKING SENSOR
  • 1.2LITRE TUROCHARGED PETROL ENGINES
  • 6 SPEED MANUAL OR AUTO TRANSMISSION

CONS:

PRICE IS HIGH IN THIS SEGMENT

LOW FUEL EFFICIENCY

REAR VISIBILITY IS LIMITED DUE TO THICK C PILLARS , THIS COLUD MAKE DIFFICUILT GO PARK

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GENERAL FEATURES

SPECIFICATIONS TATA NEXON HYUNDAI VENUE NISSIAN MAGNITE MAHINDRA XUV 300
MILEAGE 17 17 18 15
ENGINE DISPLACEMENT 1199 1197 999 1197
MAX TORQUE 170nm@1750rpm 114nm@4000RPM 96nm@3500RPM 200nm@2000RPM
TRANSMISSION TYPE AUTO /MANUAL AUTO /MANUAL AUTO /MANUAL AUTO /MANUAL
FUEL TANK CAPACITY 44 45 40 42

MAX POWER

118bhp@5500rpm 82bhp@6000rpm 71bhp@6250rpm 108bhp@5000rpm
SEATING CAPACITY 5 5 5 5
BOOT SPACE 350 350 336 257
BODY TYPE SUV SUV SUV SUV
SAFETY RATING

5 star(global

NCAP)

3.7-4 Star/5 4STAR (asean ncap) 5 STAR (GLOBAL NCAP)

AS WE SEEN THE CLEAR CUT ABOUT THESE 4 CARS

AMONG THESE 4 CARS I WOULD LIKE TO SUGGEST TATA NEXON IS THE BEST CAR FOR MR.D.S PUGHAZHYENDHII FAMILY

CONCLUSION :

THE SUGGESTED OF THE BEST AUTOMOTIVE CAR FOR MS/D/S PUGHAZHYENDHII FAMILY IS TATA NEXON , AMONG ALL THE COMPARISION IT IS SUTIABLE FOR HIM AND HIS FAMILY

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