Benchmarking
BENCHMARKING IN AUTOMOBILE INDUSTRY:
Automotive benchmarking refers to the systematic comparison of processes, services and products in an automotive industry. This involves intensive research and even collaboration of companies to compare their processes, services and products being offered to the public.
Benchmarking involves a structures comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and it this form often provides the basic of consumer tests and reviews. These look at products and services and provided recommendations based on which is best or some form of ranking amongst competitors.
Benchmarking of this kind can operate at several levels.
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
Mr. D.S. Pughazhyendhii expectation for buying car:
- Budget - 8 to 10 lakhs (on road)
- Seating capacity - 5
- Milage - a decent one (15 to 20 Kmpl)
Let us suggest him 4 different brands:
- Tata Altroz
- Nissan Magnite
- Hyundai Aura
- Honda Amaze
1.) Tata Altroz:
2.) Nissan Magnite:
3.) Hyundai Aura:
4.) Honda Amaze:
Comparisons:
- The nissan magnite & honda amaze too performs well. But as compared for city rides Tata altroz perform way more better than these three.
- The nissan magnite aesthetic looks are top noch while comparing with others.
- The Tata altroz comfort & safety is a step forward comparing with others.
Mr. D.S. Pughazhyendhii's usage of his vehicle:
As per the analysis Mr.D.S.Pughazhyendhii is a married men lives in bengaluru which is highly crowded city. He more often uses his car in city, regular for his office and travel once a while for his native which is around 500Km. He has five members in his family including him.
This brings me into a conclusion that he more often uses his car in his city. So the vehicle must have good milage, safety, comfort and styling.
I would suggest him TATA ALTROZ automatic transmission.
TATA Altroz will perform well for his day to day city usage and as well as highway ride. The TATA Altroz is a five seater with good milage and has 5-Star in global ncap rating. So this car suits him well to perform his day to day needs.
Conclusion:
Thus a detailed benchmarking is done and a car is suggested for his requirement.