Benchmarking
Q. Benchmark with presently available cars in the market for the following case.
Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Ans:
Benchmark:
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. It is particularly useful when comparing not only performance but also practices in other words, what do the different organizations do to enable that
performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process
As Mr D.S. Pughazhyendhii has a family of 5 members and fond of big cars but his budget lies between 8-10 lakhs so a modern solution for this budget is like suggesting a crossover of sedan and SUV which has comfortable seating arrangements, touch screen infotainment system, good leg space and great ground clearance. The below ppt has some cars which are comfortable for long tours as well as city up and downs with good mileage.
I suggest Hyundai Venue because of its standards and safety features, great look and colours.
Powerpoint presentation Link is provided below:
LINK:https://docs.google.com/presentation/d/1b1_o_msHTIx7RK_Xelb80OfDNIOMHScVlPQQ05xkZsM/edit?usp=sharing