Benchmarking

Benchmarking

It is a process a business uses to compare a team's operations, processes and products against other teams to gain insight. Benchmarking can measure the quality and effectiveness of policies, strategies, programs, services, products and processes within an organization and help leaders, team members and stakeholders improve business operations and outcomes.In an automobile industry it is done before the development of a vehicle, to know the positive and negative aspects of a vehicle.

Types of Benchmarking :-

• Strategic benchmarking

Strategic benchmarking is the process of analyzing the best practices and winning strategies of the most successful companies and implementing those strategies into your own practice. Strategic benchmarking usually focuses on companies within the general marketplace, so you might get inspiration from companies in other industries. It's important to adjust other organizations' strategies accordingly to make them unique to your team and innovate them to fit the industry you work in and the customers you service.

• Performance benchmarking

Performance benchmarking encourages you to gather and evaluate numerical data measuring the team's performance. This typically requires a set of key performance indicators (KPIs), which are metrics that track progress towards goals. It's best to rely on KPIs that align with the organization's priorities. These metrics can measure components like price, quality, efficiency and customer satisfaction. You might use the results of performance benchmarking to improve your product and service offerings and increase your market position.

• Process benchmarking

Process benchmarking examines the specific processes and operations of high-performing companies within the industry. This type of benchmarking may help you identify opportunities to increase operational efficiency and implement best practices. Process benchmarking typically helps organizations define their current processes across departments and understand how they compare to industry standards.

• External benchmarking

External benchmarking or competitive benchmarking is an approach in which you compare a team's position to that of its competitors. When conducting external benchmarking, you might research competitors' metrics and analyze market data to learn how to remain competitive. This method of benchmarking typically uses objective data to ensure findings are unbiased and fact-based.

• Internal benchmarking

Internal benchmarking measures the performance of one department or business unit against another in the same organization. This could help you define the most efficient or profitable initiatives and understand which departments may require additional resources or support. Internal benchmarking can be useful for large organizations that contain many independent teams or projects.

• Generic benchmarking

Generic benchmarking considers how two companies in different industries may execute different business activities like email marketing or payroll procedures. This broad approach to benchmarking typically encourages you to think about general best practices for business and reflect on how to implement organizational values across different teams and processes. Generic benchmarking offers a high-level view of business practices and helps you understand how your team and other teams operate.

• International benchmarking

This approach looks at the global marketplace to identify and analyze best practices and processes used throughout the world. Comparing your business practices to those of organizations in other countries may help you understand your positioning in the global market and learn more about how your field operates in other areas. International benchmarking may be suitable for global companies that are looking to become world leaders within their industry.

• Operational benchmarking

Operational benchmarking focuses on comparing and improving various operational processes such as production, supply chain management, and logistics across different automotive companies to drive efficiency and cost savings.

CASE STUDY

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Cars suggested

1. Maruti Vitrara Brezza
2. TATA Altroz
3. Mahindra XUV300
4. Hyundai Venue

Fctors Considered for Seleting The Car

1. Safety
2. Mileage
3. Engine
4. Cost
5. Ground clearence
6. Design & Comfort

• Maruti Vitrara Brezza - XZi variant

Maruti Brezza is a compact SUV manufactured by Maruti Suzuki India Limited. The car was first launched in India in 2016 and has since then become one of the most popular SUVs in the country.

Features of Maruti Brezza are:

Engine: Maruti Brezza comes with a 1.5-liter K-Series petrol engine that produces 103 bhp and 138 Nm of torque. The engine is coupled with a 5-speed manual gearbox or a 4-speed automatic gearbox.

Exterior: The car has a sleek and stylish design with a bold grille, sharp headlamps, and LED taillights. It also comes with sporty alloy wheels and roof rails.

Interior: Maruti Brezza has a spacious and comfortable cabin with ample legroom and headroom for passengers. It also comes with a touchscreen infotainment system, climate control, and a multifunctional steering wheel.

Safety features: The car is equipped with safety features like dual airbags, ABS, EBD, rear parking sensors, and a rearview camera.

• TATA Altroz - XZ-i variant

The Tata Altroz XZ-i variant is a top-of-the-line variant of the Altroz hatchback.

Features including:

Exterior: The Altroz XZ-i comes with stylish 16-inch alloys, LED DRLs and projector headlamps, black roof and contrast-color ORVMs.

Interior: The cabin of the Altroz XZ-i is spacious and features premium upholstery, a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto support, 7-inch digital instrument cluster, reverse parking camera and sensors, automatic climate control, rear AC vents, and more.

Safety: The Altroz XZ-i comes with dual airbags, ABS with EBD, rearview camera, and ISOFIX child seat mounts as standard. It also gets advanced safety features like a rearview camera with dynamic guidelines, parking sensors, and more.

Performance: The Altroz XZ-i is powered by a 1.2-litre, three-cylinder turbocharged petrol engine that delivers 110 PS of power and 140 Nm of torque. The engine is mated to a 5-speed manual transmission.

• Mahindra XUV300 - W4 variant

The Mahindra XUV300 w4 variant is an entry-level trim of the popular compact SUV from Mahindra. It comes equipped with a 1.2-litre turbocharged petrol engine that delivers a maximum power output of 110 bhp and 200 Nm of torque.

The engine is mated to a 6-speed manual transmission. The w4 variant comes with standard features such as manual air conditioning, electrically adjustable ORVMs, touchscreen infotainment system with Bluetooth and USB connectivity, power windows, rear parking sensors, and dual-front airbags.

It also gets features like ABS with EBD, hill start assist, disc brakes on all four wheels, and ISOFIX child seat mounts.

• Hyundai Venue -S variant

The performance of this car is powered by 1.2 kappa engine that delivers 82 bhp@ 6000rpm and 114 Nm of torque. This engine is mated with the 5- speed manual transmissoin.

The Hyundai Venue S variant comes with dual airbags, ABS with EBD, rearview camera, and traction control system.It also gets advanced safety features like a rearview camera with dynamic guidelines, parking sensors, and more.

Comparison

Conclusion

After comparing these cars TATA altroz will be the better model suited to Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance, safety, avrerage mileage compared to others, maximun power and spacious compared to other model and falls under the budget of 10 lakhs with top spec model.

Some snap pictures of TATA Altroz .