Benchmarking

BENCH MARKING EXPLANATION.

It is the process of similar products on some dimensions of performances , its process of analaysing the choices of similar product based on the selection faster and deducing it to fixing coclusion.

It involves a structural comparison between similar products , service or process on some dimesion performance.

In automobile industry benchmarking is required to develop a new product better than existing one which fully all requirements as that of existing one with better performance fullfilling different criterio.

In above case

Following requirement should be fullfilled as per given data.

1. Car must have five person seating capacity with suffient space such as head roo, leg room and boot space.

2. Should lies in range of 8 to 10 lakh.

3. Have quit decent milage, as it run daily and 500 km occasionaly.And can be cvt ot amt car due to city traffic condition.

4. Driving comfort should be there.

5. Can be suv or sub four metre, as person loves big car .

Comparison Parameters of the Car Models

PERFORMANCE

Maxindra XUV and Ford EcoSport are the front runners but TATA Nexon offers much stable performance both on the city traffic and highway with multi drive modes.Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Maxindra XUV.

TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger.

The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also has improved sunvision and Instrument Panel Clusters with added utiliy holders along the side doors.

Nexon's Infotainment touch screen has sub par performance compared to Ford Ecosport and Hyundai Venue.

EXTERIOR

TATA Nexon is a standout in this category and offers the maximum bootspace of 350 litres falling just behind EcoSport but Nexon provide way better ground clearence of 209mm which will be well suited for the Indian Roads

The Facelift, Headlight and Tail Light are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.

The Lagged out ABC Pillars of TATA NEXON offers better head room among the other models.

SAFETY and COMFORT

Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.

Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range

TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating

COnclusion- I will suggest tata nexon for above requirments.