Benchmarking
BENCHMARKING refers to technical term for Comparison in Automobile Industry which depicts a structured comparison between similar products,services or processes on some dimensions of performance.
There are basically two types of Benchmarking :-
- Benchmarking 1
- Benchmarking 2
Benchmarking 1 :-
- It is a fundamental level of study of which involves comparison between different vehicles on the basis of price,specifications,features by defining the competitors.
- This is a car /product level benchmarking.
- For eg :- Preliminary comparison of 4-5 cars in a same segment as per client’s requirement or market,Analyzing the underbody coating of cars,etc.
Benchmarking 2 :-
- It is a detailed comparison amongst the vehicles under consideration based on various parameters.
- It is a part/component level benchmarking.
- For eg :-Compariosn and analysis of the weight of different cars by segregating them into different domains.
Case Study :-
As per the Pughazyendhi needs,following cars have been compared :
|
Renault Kiger
|
Honda Amaze
|
Tata Nexon
|
Kia Sonet
|
|
Price : 7.26 Lakh onwards |
Price : 8.43 L onwards |
Price : 9.55 L onwards |
Price : 9.30 L onwards |
|
Mileage :18.2 to 19.61 kmpl |
Mileage : 18.3 to 18.6 kmpl |
Mileage : 16.3 to 22 kmpl |
Mileage : 18.2 to 24.1 kmpl |
|
Safety : 4 star (GNCAP) |
Safety : 4 star (GNCAP) |
Safety : 5 star (GNCAP) |
Safety : 3 star (GNCAP) |
|
Engine : 999 cc |
Engine : 1199 cc |
Engine : 1199 to 1497 cc |
Engine : 998 to 1493 cc |
|
Fuel type : Petrol only |
Fuel type : Petrol only |
Fuel type : Petrol & Diesel |
Fuel type : Petrol & Diesel |
|
Transmission : Manual & Automatic(CVT,AMT) |
Transmission : Manual & Automatic(CVT) |
Transmission : Manual & Automatic (AMT) |
Transmission : Manual,Automatic (iMT,DCT,TC) |
|
Seating Capacity : 5 seater |
Seating : 5 seater |
Seating : 5 seater |
Seating : 5 sea |
|
· Occupying 3 adults on the rear side can be a little difficult · High Boot lip: Baggage needs to lifted. ·Cost cutting by providing hard/scratchy plastics. |
· At this price, there are some features missing. · Tall occupants may find rear headroom to be less. · Fit/Finish not as per Honda standards. |
· Inferior quality plastics,panel gaps,rough edges on interior. · Infotainment screen : Low resolution screen, slow interface. |
· Poor ride quality at full load. · Difficult to accommodate 3 adults on the rear. · Rear visibility is hampered by chunky C-pillars and compact windscreen. |
Conclusion :
- So,as per me Pughazyendhii should go for Tata Nexon beacuse it do not comprise on Safety,Performance interior space.
- He can compromise a bit on the Infotainment screen,few hard plastics on the interiors since hes's looking for a family car.