Benchmarking

BENCHMARKING

Aim : -

To prepare a report explaining what is benchmarking & comparing at least 4 vehicles to provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made to Mr. D.S. Pughazhyendhii,

What is Benchmarking?

Benchmarking is the process of comparing the products, processes and services against those of organizations which are known to be leader in one or more aspects of their operations. Benchmarking gives the required insights of how to make you understand your organization comparing with similar other organizations, even if they are in different business.

Benchmarking has its ability in identifying its areas and systems or processes for improvements—which is either continuous improvements or business process re-engineering improvements.

Benchmarking in automobile industry means something similar which involves a structured comparison between similar products, services or processes on some dimensions performance.

Benchmarking process

Benchmarking can be between similar processes in the same factory or service branch or be between different factories or service branches or can be between the competing organizations and can also be between the sectors using the same process.

Bench marking procedure

- First, have a list of all the products you are comparing with considering all the initial aspects and required criteria’s .

- Then individually explain each of the product individually with its specification, advantages or likes, and disadvantages or dislikes .

- Then at the last consider one final product which is good enough compared with others in this benchmark with the suitable reasons.

So, these are the simple steps to be followed while benchmarking .

According to the requirement of Mr. D.S. Pughazhyendhii here is the comparision of 4 vehiles / Cars which he can choose from -

1. Ford Ecosport
2. Tata Nexon
3. Maruti Suzuki Vitara Brezza
4. Hyundai Venue

Ford Ecosport

The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.

Pros:

1. Build Quality
2. Powerful and Responsive Engines
3. Looks
4. Driving Dynamics
5. Long List Of Safety Features

Cons:

1. Not So VFM
2. Feels Dated
3. Stiff Suspension Setup
4. Narrow Second Row
5. Thick A-Pillar Causes Blind Spot

MODELS / SPECIFICATIONS	FORD ECO SPORT
ARAI Mileage	21.7kmpl
Engine Displacement (cc)	1498
Max Torque (nm@rpm)	215Nm@1750-2500rpm
Transmission Type	Manual
Fuel Tank Capacity	52
Max Power (bhp@rpm)	98.63bhp@3750rpm
Seating Capacity	5
Boot Space (Litres)	352
Body Type	SUV
Safety	4 stars NCAP rating

Tata Nexon

Pros:

1. Best in class safety package
2. Powerful engines (petrol & diesel)
3. Ride and feels like a big vehicle

Cons:

1. Quality of plastic inside the cabin
2. Sluggish infotainment
3. Slightly hard ride

MODELS / SPECIFICATIONS	TATA NEXON
ARAI Mileage	21.5 kmpl
Engine Displacement (cc)	1497
Max Torque (nm@rpm)	260Nm@1500-2750rpm
Transmission Type	Automatic
Fuel Tank Capacity	44
Max Power (bhp@rpm)	108.5bhp@4000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	16.06/17

Maruti Suzuki Vitara Brezza

Pros:

1. Peppy & efficient 1.5 petrol
2. Good value for money
3. Neutral ride, easy to drive

Cons:

1. No more diesel option
2. Rivals offer more space
3. Design isn�t attractive as before

MODELS / SPECIFICATIONS	MARUTI SUZUKI VITARA BREZZA
ARAI Mileage	18.76kmpl
Engine Displacement (cc)	1462
Max Torque (nm@rpm)	138Nm@4400rpm
Transmission Type	Automatic
Fuel Tank Capacity	48
Max Power (bhp@rpm)	103.26bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	328
Body Type	SUV
Safety	12.51/17

Hyundai Venue -

Diesel Engine

Price- 9.5-10lakhs

Pros:

1. Ease of driving on offer
2. Three different engine options
3. Feature loaded

Cons:

1. Isn't as big as rivals
2. No diesel automatic on offer
3. 1.2 petrol is weak on punch

MODELS / SPECIFICATIONS	HYUNDAI VENUE
ARAI Mileage	18.14kmpl
Engine Displacement (cc)	998
Max Torque (nm@rpm)	171.6Nm@1500-4000rpm
Transmission Type	Automatic
Fuel Tank Capacity	45
Max Power (bhp@rpm)	118.35bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	4 stars NCAP rating

COMPARISON

MODELS / SPECIFICATIONS	TATA NEXON	HYUNDAI VENUE	MARUTI SUZUKI VITARA BREZZA	FORD ECO SPORT
ARAI Mileage	21.5 kmpl	18.14kmpl	18.76kmpl	21.7kmpl
Engine Displacement (cc)	1497	998	1462	1498
Max Torque (nm@rpm)	260Nm@1500-2750rpm	171.6Nm@1500-4000rpm	138Nm@4400rpm	215Nm@1750-2500rpm
Transmission Type	Automatic	Automatic	Automatic	Manual
Fuel Tank Capacity	44	45	48	52
Max Power (bhp@rpm)	108.5bhp@4000rpm	118.35bhp@6000rpm	103.26bhp@6000rpm	98.63bhp@3750rpm
Seating Capacity	5	5	5	5
Boot Space (Litres)	350	350	328	352
Body Type	SUV	SUV	SUV	SUV
Safety	16.06/17	4 stars NCAP rating	12.51/17	4 stars NCAP rating

CONCLUSION

I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family because Tata Nexon is an excellent car with best class safety package & It is also value for money product with class leading features.