Benchmarking

Bench-Marking

In automotive industry before a new product is developed first the class of vehicle is decided and then a comparasion is made with the other prodcuts of the same class to know what feature are offered, what are the specifications weight dimensions etc. Based on this comparision the concept is finalized and further development is carried out. This comparitve study is called Bench marking .

CASE STUDY

USER DECISION FOR PURCHASE

Budget - 8-10 lakhs

Size Requirement - 5 Seater family car

Short to medium trip

Preference - Non Hatchback

City - Bangalore

CAR	ERTIGA (VXI)	BOLERO NEO (N8)	BREEZA(ZXI)	NEXON(XM S)
Drive and Boot space	Cruise control feature Easy to drive light steering Massive 550 L boot space (without 3rd row)	Good low RPM torque Suitable for not so good terrain also 384 L big enough boot space (without 3rd row)	Feature loaded cabin , Android auto/apple car play , HUD etc 328 L boot space	Power packed drive train ,futuristic look , spacious cabin 350 L boot space
Maintenance and after sale	Extensive service dealer network	M&M engine are known for lower maintenance across segments	Extensive service dealer network	Extensive service dealer network pan India RSA
Bad Things	Exceeds the sub 4M category	Lower legroom for 2nd row passengers	Lower ground clearance	Panel gaps , rough edges in interior finish fuel burner in lower RPMs

Looking at the customer requirement Tata Nexon fits the criteria well.This sub 4M compact SUV suits to all city roads and has a good visual appeal. Tata nexon is well powerd for both city rides and occasional outing long trips. The 170 Nm torque ensure it will drive easily ghat sections as well. With decent mileage of 17.5 kmpl it will not be a burden on the customer. Above all 5 star NCAP rating ensure safety of all members in case of mishap.