Benchmarking
- AUTOMOTIVE BENCHMARKING
- Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.(or in other words)
- It is the process of making comparision of similar products and find out the final one which will meet our certain requriement
Two types of benchmarking in vehicle Development process(VDP)
- Benchmarking I and
- Benchmarking II
CASE
- Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
- Note: Pughazhyendhii is fond of big cars
REQUIREMENT
Due to longer distance,he needs better(economy) mileage car and along with best safety feature like child lock safety system and better comfort.so, according to the need a benchmarking is done to compare the specifictions.
| Key Highlights |  |
 |
|
 |
|---|---|---|---|---|
| MAKE | MAHINDRA | HYUNDAI | KIA | TATA |
| model | XUV300 | i20 | Sonet | Nexon |
| variant | w4 1.5 |
sportz 1.5 MT |
HTK 1.5 | XM |
| Price | ₹ 9.60 Lakh | ₹ 9.24 Lakh | ₹ 9.79 Lakh | ₹ 9.99 Lakh |
| Engine Capacity | 1497 cc | 1493 cc | 1493 cc | 1497 cc |
| Power | 115 bhp @ 3750 rpm | 99 bhp @ 4000 rpm | 99 bhp @ 4000 rpm | 108 bhp @ 5000 rpm |
| Transmission | Manual | Manual | Manual | Manual |
| Fuel Type | Diesel | Diesel | Diesel | Diesel |
| mileage kmpl(ARAI) | 20 | 25.2 | 24.1 | 21.1 |
| Bootspace (litres) | 257 | 311 | 392 | 350 |
| Max Torque (Nm@rpm) | 300 Nm @ 1500 rpm | 240 Nm @ 1500 rpm | 240 Nm @ 1500 rpm | 260 Nm @ 1500 rpm |
| Driving Range (Km) | 840 | 932 | 1084.5 | 932 |
| Wheelbase (mm) | 2600 | 2580 | 2500 | 2498 |
| Ground Clearance (mm) | 180 | 170 | 205 | 209 |
| Bootspace (litres) | 257 | 311 | 392 | 350 |
| Fuel Tank Capacity (litres) | 42 | 37 | 45 | 44 |
| Warranty (Years) | 3 | 3 | 3 | 2 |
| Airbags | 2 Airbags (Driver, Passenger) | 2 Airbags (Driver, Front Passenger) | 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side) | 2 Airbags (Driver, Passenger) |
CONCLUSION
- KIA SONET is better model suited to Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model.
- SONET ADVANTAGES OVET OTHER
- Boot capacity - Reasonably sized boot good for occupants to last seven days
- Good quality - Quality and fit/finish are on par with segment expectations
- Easy to drive - Compact size, steering that's light with reasonable feedback
- It provides more boot spacetna the othrt three model
- Among four model it ensures the safety more and more
BEST FEATURES IN SONET
TYRE PRESSURE MONITORING SYSTEM
INTERIOR OF KIA SONET
CONCLUSION
Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case