Benchmarking

•    AUTOMOTIVE BENCHMARKING

• Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.(or in other words)
• It is the process of making comparision of similar products and find out the final one which will meet our certain requriement

   Two types of benchmarking in vehicle Development process(VDP)

• Benchmarking I and
• Benchmarking II

   CASE

•  Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
• Note: Pughazhyendhii  is fond of big cars

   REQUIREMENT

       Due to longer distance,he needs better(economy) mileage car and along with best safety feature like child lock safety system and better comfort.so, according to the need a benchmarking is done to compare the specifictions.

Key Highlights
MAKE	MAHINDRA	HYUNDAI	KIA	TATA
model	XUV300	i20	Sonet	Nexon
variant	w4 1.5	sportz 1.5 MT	HTK 1.5	XM
Price	₹ 9.60 Lakh	₹ 9.24 Lakh	₹ 9.79 Lakh	₹ 9.99 Lakh
Engine Capacity	1497 cc	1493 cc	1493 cc	1497 cc
Power	115 bhp @ 3750 rpm	99 bhp @ 4000 rpm	99 bhp @ 4000 rpm	108 bhp @ 5000 rpm
Transmission	Manual	Manual	Manual	Manual
Fuel Type	Diesel	Diesel	Diesel	Diesel
mileage kmpl(ARAI)	20	25.2	24.1	21.1
Bootspace (litres)	257	311	392	350
Max Torque (Nm@rpm)	300 Nm @ 1500 rpm	240 Nm @ 1500 rpm	240 Nm @ 1500 rpm	260 Nm @ 1500 rpm
Driving Range (Km)	840	932	1084.5	932
Wheelbase (mm)	2600	2580	2500	2498
Ground Clearance (mm)	180	170	205	209
Bootspace (litres)	257	311	392	350
Fuel Tank Capacity (litres)	42	37	45	44
Warranty (Years)	3	3	3	2
Airbags	2 Airbags (Driver, Passenger)	2 Airbags (Driver, Front Passenger)	4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side)	2 Airbags (Driver, Passenger)

    CONCLUSION

• KIA SONET is better model suited to Pughazhyendhii based on the benchmarking report done above.  It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model.
• SONET ADVANTAGES OVET OTHER
• Boot capacity - Reasonably sized boot good for occupants to last seven days
• Good quality - Quality and fit/finish are on par with segment expectations
• Easy to drive - Compact size, steering that's light with reasonable feedback
• It provides more boot spacetna the othrt three model
• Among four model it ensures the safety more and more

BEST FEATURES IN SONET

TYRE PRESSURE MONITORING SYSTEM

INTERIOR OF KIA SONET

CONCLUSION

Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case