Benchmarking

Automotive benchmarking

• Automotive bench marking is a process to comparsion of two products some small difference in performance.
• Automotive bench marking is analyzing process that process is used to selected best of similar products based of that performance.

Case

Mr. D.S. Pughazhyendhi is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

NOTE: pughazhyendhii is fond of big cars

Report

The above the case of pughazhyendhii to get some of the filters.

1. The family of pughazhyendhii had 5 members including children .so we look vehicle should be spacious with comfortable legroom.
2. He use his car to office daily and also make a trip with his family to native place .so approximately this would given total estimate of travel 2400/month and 20000/year.
3. The budget is 8 to 10 lakhs and also found a big car.
4. Based on consider all factors our suggestion is SUV vehicle.
5. Based on continue running of his vehicle and croweded area .so the diesel vehicle is more perferable choice because of fuel efficient more important.

Based on these requirement a detailed benchmarking is done to compare the specification, advantage and other considerable parameters

	Pictures
	make	Mahindra TUV 300	Mahindra Bolero	Ford eco sport	Renault duster
	variant	BSIV	B4	Ambiente diesel	RXE 85PS BSIV
ENGINE	FUEL TYPE	DIESEL	DIESEL	DIESEL	DIESEL
ENGINE	ENGINE	mHawk 100 Diesel Engine	1.5 Litre mHAWK 75 BSVI Diesel Engine	1.5 L Diesel Engine	1.5L 16 Valve Diesel Engine
ENGINE	MAX ENGINE POWER	100bhp@3750rpm	74.96bhp@3600rpm	99.23bhp@3750rpm	84bhp3750rpm
ENGINE	MAX TORQUE POWER	240Nm@1600-2800rpm	210nm@1600-2200rpm	215Nm@1750-2500rpm	200Nm@1750rpm
DIMENSION	WHEEL BASE	2680	2680	2519	2673
DIMENSION	GROUND CLERANCE	184mm	180mm	200mm	205
DIMENSION	GRIB WEIGHT kg	1650	1620	1239	1160
DIMENSION	BOOT CAPACITY	384liters	550liters	352liters	475liters
TRANSMISSION	DRIVE LAYOUT	front wheel drive	rear wheel drive	front wheel drive	front wheel drive
TRANSMISSION	GEAR BOX TYPE	manual	manual	manual	manual
TRANSMISSION	NO OF GEARS	5	5	5	5
FUEL ECONOMY	TANK CAPACITY	60	60	52	50
FUEL ECONOMY	ARAI MILEAGE	18.49kpl	16kpl	21.7kpl	19.87kpl
FUEL ECONOMY	CITY MILEAGE	12kpl	13kpl	14kpl	13kpl
FUEL ECONOMY	HIGHWAY MILEAGE	15kpl	16kpl	17kpl	16kpl
SAFETY	AIR BAGS	2	1	2	2
PRICE	(BENGALURU)	8.52 lakhs	9.53 lakhs	8.89 lakhs	9.35 lakhs

performance

• Mahindra tuv 300 and renault duster has various advantages also have stable performance .But ford ecoport offers much stable compared to others.
• ford ecosport has better engine power compared all others except TUV 300.
• The reported ARAI mileage shows ford ecoport has as far better performance.

Interior

• ford eco sport has best among group because of its spacious cabin interior with more leg room for the rear passengers and its suits for family drive.
• The glove compartment is the one of the stabdout feature of ford eco sport.it's has outside temperature display system .
• ford ecosport infotainment touch screen has sub par performance compared to renault duster.

Exterior

• Ford ecoport is standout in this category and its offers the maximum bootspace 352liters falling to bolero but it has much ground clearence 200mm which is suits to indian road.
• The face light and rear light are stylish in ecosport.

SAFETY AND COMFORT

• Almost all the models has same features of dual airbags, ABS with EBD, parking sensor but ford eco sport has offers child lock system thats why we perfer that car because of our customer have two children .
• Apart from that tyre pressure monitoring system and seat belt warning system , crash sensor are available in the ford eco sport within the price range.estford ecosport has recieve 5 star ANCAP rating for its safety and crash test

Crash test

whole body of ford eco sport

Ford ecosport ambient deisel is better model suited to pughazhyendhii based on the benchmarking report done baove.its offers much stability in performance and spacious compared to other models and under the budget of 10 lakhs with top spec model.

Interior ecosport

Seats

352 litres spacious boot space

iINTERIOR FULL VIEW

Conclusion

Thus a detailes benchmarking is done and car mode is proposed based on the report for this case.