Benchmarking

Benchmarking is the process of comparing a company's performance to that of another regarded as the "best in class" in the industry for its products, services, or processes. The benchmarking is used to find internal improvement opportunities. By studying companies with superior performances, breaking the code what makes such performance possible by them, and then comparing those processes or techniques to how your business operates, by implementing the techniques or processes after all comparisons results in the yielding of significant improvements.

That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

Continuous and dramatic improvement opportunities are the two main categories. Continuous improvement is incremental, requiring only minor changes to yield significant gains while in dramatic improvements the only way to get the significant output is to reengineer the entire internal work process.

Step-by-Step Benchmarking is five-step process that involves:

1. Pick an internal division, service, or product to benchmark.
2. Select the best-in-class companies to benchmark against and to which businesses you should compare your operation.
3. Compile data on their internal performances.
4. Compare the data from the two organisations to find performance gaps at your business.
5. Adopt the processes, techniques and guidelines used by the top performers.

Benefits of Benchmarking

1. 1. Gain an independent perspective about how well you perform compared to other companies
2. Analyse performance gaps to find out the areas that need improvement.
3. Develop a standardized set of procedures and processes.
4. Encourage a culture and mindset of constant improvement.
5. Specify performance goals.
6. Monitoring the company performance and manage changes accordingly.

In the case of Mr. D.S. Pughazhyendhii , he needs a car which can drive to his office were traffic and crowd is the big concern and also he drives to his hometown monthly with his family so he needs a 5 seater car and the budget should be in the range 8-10 lakhs.

Comparison of the cars should be as follows:-

1.HYUNAI VENUE:

Specifiactions Summary:

1. Mileage (ARAI) kmpl: 17 Kmpl to 23.7Kmpl
2. Fuel Type: Petrol / Diesel
3. fuel tank capacity:45L
4. kerb weight:1081-1230kg
5. Transmission: Manual / Automatic
6. displacement:1493cc
7. max power:98.6hp / 4000rpm
8. Length Width Height: 3995*1770*1605
9. Seating Capacity: 5
10. Boot Space: 350 L
11. Power:98.6bhp/4000rpm
12. Torque: 240.26nm / 1500-2750rpm
13. Engine Displacement: 998 CC / 1396 CC
14. Gear Box: 7-Speed

FEATURES:

• Power steering
• anti lock braking system
• driver airbag
• automatic climate control
• alloy wheels
• power windows front
• air conditioner
• passenger airbag
• fog lights-front.

2.MARUTI SUZUKI VITARA BREZZA:

SPECIFICATION SUMMARY:

1. ARAI mileage:18.76Kmpl
2. Engine displacement:1462
3. Max power :103.26hp / 6000rpm
4. Fuel type: petrol
5. fuel tank capacity:48.0 Lit
6. seating capacity:5
7. max torque: 138nm / 4400 rpm
8. transmission : Automatic
9. krb weight:1135-1150Kg
10. Gross weight:1600Kg

FEATURES:

• Power steering
• anti lock braking system
• driver airbag
• automatic climate control
• alloy wheels
• power windows front
• air conditioner
• passenger air bags
• fog lights-front.

3.Tata Altroz

SPECIFICATION SUMMARY:

1. ARAI mileage: 18-23.03 Kmpl
2. Emission Norm Compliance: BS VI
3. Engine Displacement: 1497 cc
4. Fuel Type: Diesel/Petrol
5. Max power: 88.77 bhp/4000 rpm
6. fuel tank capacity: 37 lit
7. seating capacity: 5
8. max torque: 200nm/ 1250-3000 rpm
9. transmission: 5 speed
10. krb weight: 980-1150 Kg
11. Gross weight: 1,405 to 1,575 kg

Features

• Power Windows (Front and Rear)
• Antilock braking system (ABS)
• Fog lamp
• Central Locking
• Air bags (passengers and driver)

4.MURUTHI SUZUKI BELENO:

SPECIFICATIONS SUMMARY:

1. ARAI Mileage:22.94kmpl
2. displacement:1197cc
3. power: 90hp
4. fuel type: petrol/ Diesel
5. fuel tank capacity:37L
6. Torque:113nm
7. seating: 5
8. Weight:1410Kg
9. Engine:1.2L 90HP
10. Emission Norm compliance: Bsvi
11. engine displacement :1197cc

FEATURES:

• Power steering
• anti lock braking system
• driver airbag
• automatic climate control
• alloy wheels
• power windows front
• air conditioner
• passenger airbag
• fog lights-front.

CONCLUSION:-

I would suggest Tata Altroz for Mr. D.S. Pughazhyendhii family, Tata Altroz is an excellent car in this segment. It is also value for money product with leading technology and safety features.