Benchmarking
BENCHMARKING
Objective
Benchmarking assessment of a budget car in the range of 8-10 Lakhs for Mr.D.S.Pughazhyendhi and his family. His purpose of getting a car should meet his daily commuting to office located in Bangalore and once in a month native place Madurai visit located almost 500kms from Bangalore.
Introduction
Benchmarking is a standard procedure followed in industry to make an analytical evaluation of a product, procedures and process involved in making final deliverable product in market. The evaluation procedure followed within the same industry or similar business firms or organisations. Benchmarking is an effective method accepted worldwide in producing an efficient product among the similar industries.
The benchmarking report focuses on similar organizations achieving efficient product also compared to every procedure taken to reach final accomplished product. There are two sequential steps followed in benchmarking, quantitative and qualitative assessment. The two sewuential steps can also be defined as Benchmarking-I and Benchmarking-II. Based on benchmarking-I across various different industries there are several types of assessment categories used such as, product and service, financial and competitive performance. In benchmarking-II a detailed comparison of product performance and assessment is made.
Benchmarking process at different categories are:
- Comparison of process and procedures involved in the same or different industry.
- Comparison of standards used in different factories or service.
- Comparison of different industries involving similar product development.
- Comparison among different competing industries with the similar product.
- Comparison of process adopted in different sectors for the similar product.
Let us take a close look on benchmarking in automobile industry. Comparing four different sedan model cars available in the market for the case study suggestion.
|
Basic Info |
Aura S |
Dzire VXI AT |
Amaze S |
Ciaz Sigma |
|
Model Image |
|
|
|
|
|
Brand Name |
Hyundai |
Maruti |
Honda |
Maruti |
|
Ex-Showroom Price |
Rs. 6.93 Lakhs |
Rs. 7.78 Lakhs |
Rs. 7.47 Lakhs |
Rs. 8.99 Lakh |
|
On Road Price |
Rs. 8.40 Lakhs |
Rs. 9.33 Lakhs |
Rs. 8.99 Lakhs |
Rs. 10.85 Lakhs |
|
Engine Displacement |
1197 cc |
1197 cc |
1199 cc |
1462 cc |
|
Max Power |
81.86bhp@6000rpm |
88.50bhp@6000rpm |
88.50bhp@6000rpm |
103.25bhp@6000rpm |
|
Transmission |
Manual |
Automatic |
Manual |
Manual |
|
Gear Box |
5 Speed |
5 Speed |
5 Speed |
5 Speed |
|
Fuel Type |
Petrol |
Petrol |
Petrol |
Petrol |
|
Mileage (ARAI) |
20.5 Kmpl |
24.12 Kmpl |
18.6 Kmpl |
20.65 Kmpl |
|
Tyre Size |
165/70 R14 |
165/80 R14 |
175/65 R14 |
185/65 R15 |
|
Boot Space |
402 L |
378 L |
420 L |
510 L |
|
Ground Clearance (Laden) |
165 mm |
160 mm |
165 mm |
170 mm |
|
Max Torque |
113.8Nm@4000rpm |
113Nm@4400rpm |
110Nm@4800rpm |
138Nm@4400rpm |
|
Fuel Capacity |
37 |
37 |
35 |
43 |
Conclusion
The case study given is for suggesting a car for Mr.D.S.Pughazhyendhi and his family ranging between 8-10Lakhs. The purpose of car to be suggested includes daily commuting to his office in Bangalore city as well as home trip to Madurai located 500kms from Bangalore. After close comparison of four different sedan model cars, Maruti Suzuki Dzire VXI AT (petrol) will be most comfortable and fuel-efficient car for a family of five members with enough room space. The model has a city mileage of 19 Kmpl and 24.14Kmpl mileage (ARAI) which makes it fuel efficient for both needs of Mr.D.S.Pughazhyendhi. Even though the Hyundai Aura S model comes with enough boot space and comfortability the city mileage is only 14 Kmpl and 20.5 Kmpl mileage (ARAI) which makes it to second choice compared to Maruti Dzire. Maruti Suzuki Dzire have boot space of 378 L which could be sufficient for a five membered family luggage storage on vacation trip. The car model has nine different variants available in the market with the range of Rs. 6.24 Lakhs to Rs. 9.18 Lakhs. Below images show the interior and boot space of the suggested Maruti Dzire car.
