Benchmarking
BENCHMARKING:
Benchmarking typically is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost. The point of benchmarking is to identify internal opportunities by studying and analyzing competitor companies data or procedures, compare them for improvement and development of our company.
There is no universally adopted fixed standard for a benchmarking process. It changes according to the agenda, point of view from person to person or company to company.
Types of Benchmarking:
These are some of the areas where benchmarking concept is usually applicable in various industries.
*Process Benchmarking
*Financial Benchmarking
*Benchmarking from investor perspective
*Benchmarking in public sector
*Performance benchmarking
*Product benchmarking
*Strategic benchmarking
*Functional Benchmarking
*Best-in class benchmarking
*Operational benchmarking
Methodology of Benchmarking:
Although there are many number of types of benchmarking types. All of them have the following steps considered to follow:
*Select Subject
*Define the process
*Identify potential partners
*Identify data sources
*Collect data and select all partners
*determine the gap from the data collected
*establish process difference if any
*Future performance target
*Implementation
* Review and recalibrate.
CASE STUDY:
The following cars are considered affordable by Mr. D.S. Pughazhyendhii considering his budget and other preferences.
**Kia Sonet
Features:
-4 Cylinder 1.5L Diesel Eninge
- Max Power of 113.42 BHP
- Max Torque of 250Nm
-6 Airbags
- ESC, HAC, Central Locking, fog lamps and parking assist.
-AI voice assistance
- Bose surround system
- Average mileage of 19Kmpl.
-Price range: Rs 6.79 - 13.19 lakhs
PROS:
*Diversified powetrain
*All basic features required are available.
*Looks powerful
*Many variants
*Ventilated seats
*Premium Interiors
CONS:
*Rear seat legroom issue for people taller than above average.
*Features like steering wheel adjustment, illuminated window buttons, auto wipers are missing.
**Hyundai Venue
Features:
-3 Cylinder 998cc Eninge
- Max Power of 118.35 BHP
- Max Torque of 171.6Nm
-D cut steering wheel
- ESC, HAC, Central Locking, fog lamps and parking assist.
-paddle shifter, ABS
- Airbags
-Smart electric sunroof
- Average mileage of 18.15Kmpl.
- Price range: Rs. 6.86 -11.66 Lakhs
PROS:
*Attractive pricing for top end
*All basic features required are available.
*Spot on ergonomics and design
*Many variants
*Smooth engine.
*Blue link technology offering features like live vehicle tracking, geofencing and more
*Premium Interiors
CONS:
*Smaller when compared to other cars from the list (not a spacious 5 seater vehicle)
*No all wheel drive option
*Stiff ride quality
**TATA Nexon
Features:
-4 Cylinder 1.5L turbo charged Eninge
- Max Power of 108.5 BHP
- Max Torque of 260Nm
-GPS touch screen
- ESC, HAC, Central Locking, fog lamps
-ABS
-Airbags
- Average mileage of 19Kmpl.
- Price range: Rs. 7.09 -12.7 Lakhs
PROS:
*Strong body.
*5 star crash test.
*All basic features required are available.
*Spot on ergonomics and design
*Many variants
*Good ground clearance
*Good ride quality
CONS:
*rear seats narrow and small
*Automatic transmission is an AMT
*Dashboard can be made more better.
**Maruthi Suzuki Vitara Brezza
Features:
-4 Cylinder 1.5 L Eninge
- Max Power of 103.26 BHP
- Max Torque of 138Nm
-Hill Climb Assist
- ESC, HAC, Central Locking, fog lamps
-ABS
-Airbags
- Average mileage of 18.7Kmpl.
- Price range: Rs. 7.39 -11.40 Lakhs
PROS:
*Competent 1.5L engine.
*All basic features required are available.
*Spot on ergonomics and design
*Many variants
*Smooth automatic gearbox
*Low maintenace
CONS:
*no Diesel engine
*Interior plastic quality
*Lack of features.
*not very strong body.
**Ford Eco Sport
Features:
-Engine displacement : 1498cc
- Max Power of 103.26 BHP
- Max Torque of 215Nm
- ESC, HAC, Central Locking, fog lamps
-ABS
-Airbags
- Average mileage of 21.7Kmpl.
- Price range: Rs. 8.30 -15.40 Lakhs
-5 star NCAP rating
PROS:
*Build Quality and ergonomics
*All basic features required are available.
*Safety features
*Driving Dynamics
CONS:
*Not so VFM
*Stiff suspension
*Narrow second row
*Thick A pillar causes blind spot.
CONCLUSION:
Tata Nexon is suggested for Mr. D.S Pughazhyenshii family, as it offers the majority of the latest key features which a family man would like to have in the affordable price with the high safety value among all cars.