Benchmarking

AUTOMATIVE BENCHMARKING

Benchmarking in the Automobile Industry involves a structural comparison between similar products, services or processes on some dimensions of performance.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT

The above case of Mr. Pughazhyendhii leads to the following :-

• The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room
• He uses his car for Daily office commute and a monthly trip to his native .This would give a total estimate of more than 2500km/month and 30000km/year.
• The budget is from 8-10 Lakhs and he is also fond of big cars
• Based on these underpinning factors the suggestion would be a choice of SUV Vehicle
• Considering the long run of the vehicle the viable option would be Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
• In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters

	MAKE	MAHINDRA XUV300	TATA NEXON	KIA SONET	HYUNDAI VENUE
	VARIANT	W4	XM	1.5 HTE	S PLUS
ENGINE	FUEL TYPE	DIESEL	DIESEL	DIESEL	DIESEL
	ENGINE	1.5L TURBO	1.5L Turbocharged Revotorq Engine	1.5 L CRDi WGT	1.5 U2 CRDi
	MAX ENG. POWER	115bhp@3750rpm	108.49bhp@4000rpm	98.63bhp@4000rpm	98.56bhp@4000rpm
	MAX ENG. TORQUE	300Nm@1500-2500rpm	260nm@1500-2750rpm	240nm@1500-2750rpm	240Nm@1500-2750rpm
DIMENSION	WHEEL BASE	2600	2498	2500	2500
	GROUND CLEARANCE	180	209	205	195
	KERB WEIGHT KG.	1400	1250	1200	1260
	BOOT CAPACITY	259	350	392	350
TRANSMISSION	DRIVE LAYOUT	Front-Wheel Drive	Front-Wheel Drive	Front-Wheel Drive	Front-Wheel Drive
	GEAR BOX TYPE	MANUAL	MANUAL	MANUAL	MANUAL
	NO. OF GEARS	6	6	6	6
FUEL ECONOMY	TANK CAPACITY	42	44	45	45
	ARAI MILEAGE	20kmpl	21.19kmpl	22kmpl	23.7kmpl
	CITY MILEAGE	15kmpl	16kmpl	15kmpl	16kmpl
	HIGHWAY MILEAGE	17kmpl	18kmpl	17kmpl	18kmpl
SAFETY	AIRBAGS	2	2	4	2
PRICE	(ON ROAD BENGALURU)	11.63lacs	11.92lacs	10.84lacs	12.06lacs

PERFORMANCE

• Maxindra XUV and Hyundai Venue are the front runners but TATA Nexon offers much stable performance both on the city traffic and highway with multi drive modes.
• Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Maxindra XUV.
• The Reported ARAI Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its power to weight ratio.

INTERIOR

• TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger. Well Mahindra XUV also providing the same
• The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also has improved sunvision and Instrument Panel Clusters with added utiliy holders along the side doors.
• Nexon's Infotainment touch screen has sub par performance compared to KIA SONET and Hyundai Venue.
• Maxindra XUV has a better Plastic Interior trim quality and Dual tone variant of Hyundai Venue and the Materials looks better whereas the Quality of XM variant Nexon is not superior compared to other models
• The Blue link connectivity App with smarphone from Hyundai Venue gives additional scoring for Venue among others . Whereas Mahindra Lack in this feature.

EXTERIOR

• TATA Nexon is a standout in this category and offers the maximum bootspace of 350 litres falling just behind KIA SONET but Nexon provide way better ground clearence of 209mm which will be well suited for the Indian Roads.
• The Facelift, Headlight and Tail Light are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.
• The Lagged out ABC Pillars of TATA NEXON offers better head room among the other models.

SAFETY and COMFORT

• Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
• Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM .
• TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating .

*TATA NEXON

VERDICT

TATA Nexon 1.5 XM is better model suited to Mr.Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance and spacious compared to other model with top spec model. Hyundai Venue also provides better features but lags Nexon on the Rear Passenger comfort along with XUV300and KIA SONET. But it exceeds the budget , So in comparison to that KIA sonet having 3 star Global NCAP rating and have 4 airbags ,exceeding by 90,000 can be a option also . but TATA nexon will be the best car For Mr. Pughazhyendhii if he increases his budget for this upcoming facelift versions of car .

*FRONT VIEW

*INSIDE VIEW*BOOT SPACE

CONCLUSION

Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case .