Benchmarking
OBJECTIVE : Picking up a car as per customer's requirement with the help of Benchmarking.
Benchmarking : Benchmarking in the automobile industry involves a structured comparison between similar products, services on some dimensions of Performance.
Benchmarking is a huge process that involves many days that must be tracked regularly. There is no fixed benchmark and keeps changing. It must follow intensely to get good results.
Benchmarking is an essential ingredient for those companies that have won the prestigious Malcolm Baldrige Award.
Benchmarking is the process of comparing your company's results with those of others in your industry to get a better understanding of your position among your competitors.
Following case is the one Considered for Benchmarking
Customer’s requirements:
Price Range : 8 - 10 lakh
Occupancy : 5 members
Routine - Office
Planned - Trip/Vacation - 1000km (once in a month)
Car Options:
- Tata Nexon
- Mahindra Xuv 300
- Hyundai venue
- Maruthi Suzuki Vitara breeza
1.Tata Nexon Key Specifications
Nexon Expert rating
Nexon Interiors
2.Mahindra XUV300 Key Specifications
XUV 300 Expert rating
Interiors
3.Hyundai Venue Key Specifications
Venue Expert rating
Interiors
4.Maruti Suzuki Brezza Key Specifications
Brezza Expert rating
Interiors
Comparision between 4 vehicles.
When compared Tata Nexon, Mahindra XUV300, Hyundai Venue and Maruti Suzuki Brezza, Tata Nexon scores highest for Styling, Comfort and Value for Money. Mahindra XUV300 is the best in terms of Performance. Maruti Suzuki Brezza is the best in terms of Mileage.
Safety (Depends upon NCAP Star Rating):
- Mahindra Xuv300 has (5 for adult & 4 for Child) better than compared to other cars. Also, we can take Tata Nexon into an account because it has (5 for adult & 3 for child) proven India safest car in NCAP crash test.
- The other two cars were not tested for safety.
Conclusion:
Based On the requirement, that is Passenger Capacity being 5. The monthly travel to Madurai is 500kms. All the above-Compared cars are considered for long-distance travel and for 5 seat capacity.
For regular Office use and family-friendly(In terms of Safety), Tata Nexon and XUV 300 are very good in Safety and hold the record of 5 stars in terms of Safety by NCAP. Therefore, Either one is fine considering the Performance, Looks, and most importantly Mileage and safety.
When Compared All the above cars Every car is good in it's own way but when compared All the features Together Tata Nexon Stands out.
So I suggest Tata Nexon for Mr. D.S. Pughazhyendhii