Benchmarking

BENCHMARKING

Benchmarking is a continuous process of measuring products, services and practices against the toughest competitors or those companies recognized as industry leaders.

Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers. It can also help organizations identify areas, systems, or processes for improvements either incremental (continuous) improvements or dramatic (business process re-engineering) improvements.

Benchmarking has been classified into two distinct categories: technical and competitive.

1. Technical Benchmarking

Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors.

2. Competitive Benchmarking

Competitive benchmarking compares how well (or poorly) an organization is doing with respect to the leading competition, especially with respect to critically important attributes, functions, or values associated with the organization’s products or services. For example, on a scale of one to five, five being best, how do customers rank your organization’s products or services compared to those of the leading competition. If you cannot obtain hard data, marketing efforts may be misdirected and design efforts misguided.

There are four main types of benchmarking: internal, external, performance, and practice.

1. Performance benchmarking involves gathering and comparing quantitative data (i.e., measures or key performance indicators). Performance benchmarking is usually the first step organizations take to identify performance gaps.
2. Practice benchmarking involves gathering and comparing qualitative information about how an activity is conducted through people, processes, and technology.
3. Internal benchmarking compares metrics (performance benchmarking) and/or practices (practice benchmarking) from different units, product lines, departments, programs, geographies, etc., within the organization. Internal benchmarking is a good starting point to understand the current standard of business performance. Sustained internal benchmarking applies mainly to large organizations where certain areas of the business are more efficient than others.
4. External benchmarking compares metrics and/or practices of one organization to one or many others.

Internal performance benchmarking is often a good place to start, but the biggest benefit comes from external benchmarking that examines both performance and practice. You get maximum impact when you look at the world beyond your own desk, department, and company.

Ultimately, benchmarking is about being humble enough to admit that others are better at something and being wise enough to learn how match or even surpass them at it. You’ll never gain that knowledge if you don’t look at the world beyond your own office, department, or company.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

REPORT

• As Mr. Pughazhyendhii is fond of Big cars it falls under Compact SUV’s segment.
• Since Mr. Pughazhyendhii travels to his native place once in a month with his family, car must have adequate amount of boot space for their luggage as well as Good Amount of Leg Room space in the middle seat as he travels with his parents.
• As Bangalore is a crowded city I would personally recommend him an Automatic transmission car, but since his budget is in the range of 8 to 10 lakhs. I would suggest him a Manual Car.
• Only Petrol cars falls under the budget provided by Mr. Pughazhyendhii as diesel cars are much costlier than 10lakhs in 2022.

Following Cars would be my Suggestions to Mr. Pughazhyendhii from which he can select: -

• Given above is a Technical specification between petrol car variants in compact SUV’s segment which includes Tata Nexon 2022, Mahindra XUV300, Hyundai venue2022, Maruti Suzuki Breeza 2022, Toyota Urban Cruiser.
• My Personal suggestion to Mr. Pughazhyendhii would be Tata Nexon 2022 Model.

1.  TATA NEXON 2022

 

 

 

1. Best part of TATA Nexon car is starting range is just 7.60 Lakhs 2022 MODEL.
2. In 2022 New Facelift with new Looks Tata nexon has being launched with loads of features. Its a front wheel drive car.
3. It gets SUV’s like Bonnet, large nose with integrated bull bar, nice force scuff plate which resembles more likely as an SUV structure.
4. Multi driving modes are there in Tata Nexon which includes Eco, City, Sport modes.
5. A SUV design that combines the practicality of an SUV with the style of a sports coupe.
6. Nexon has Piano Black Finished ORVMS.
7. Tata nexon has Three Layered Finished Interior Dashboard which uses premium material and textures with soft touch plastic.
8. Tata Nexon has absolute control over every drive with Anti—Lock breaking system and electronic break force distribution in all 4 wheels.
9. Nexon puts safety of child on utmost priority. So, you can enjoy peace of mind as you drive.
10. Height Adjustable Seats with Pre-tensioner, Load-limiter & Crash-locking tongue for absolute driver safety during impact.
11. Advanced ultrasonic sensors with rear camera feed including the dynamic guideways for hassle-free reverse parking.
12. The Nexon is equipped with a climate control system that helps keep the inside Air Quality Index levels in check.
13. The Electro Chromatic Inside Rear-view Mirror detects the brightness of the surroundings and dims the reflecting light accordingly (Auto dimming IRVM).
14. iRA Technology – a cool new connected tech platform that is in sync with India. It offers a range of innovative features that are especially developed keeping in mind the needs of the India car buyer.
15. Always drive safe with Electronic Stability Program as standard in the nexon.

• Electronic Traction Control
• Roll – Over Mitigation
• Emergency Brake assist
• Hill Hold Control
• Electronic Brake Pre- fill
• Brake Disc Wiping

SAFETY FEATURES

• Tata Nexon has got 5 – Star Safety Rating from Global NCAP.
• Nexon’s high strength steel structure absorbs impact energy and protects the passengers during an unfortunate collision.
• It has Dual front Airbags as standard.
• Driver & co-driver airbags as standard safety for crash protection.
• Tata Nexon is India’s First 5 – Star Rating car.

 

 

10 reasons to Buy Tata Nexon Car 2022

1. Safety 

• 2 Airbags
• ABS + EBD
• Brake Assist
• E-Traction Control
• Disc Brake Wiping

2. Performance

3. Driving Modes

• Eco
• City 
• Sports

    Tata Nexon gives Driving modes to drive the car in its easiest way. Which helps the driver to switch the modes as per his requirement.

4. Dynamics

• Suspension is very soft.

• Front – Independent Wishbone, McPherson Strut with coil spring.

  Rear – Semi independent closed profile Twist beam with Dual Path Strut.

5. Ground Clearance

    Ground clearance of Tata Nexon has highest in this segment of 209mm.

6. Spacious Car

7. Comfort

8. Features

9. Technology

10. Audio Quality

     Tata Nexon has Best Audio quality as it is equipped with Harman Company Speaker which give better Quality and is avaiable from base model itself.

Benefits of Tata Nexon 2022 Model

• Tata Nexon is in Low cost with feature loaded car. As this car comes under the budget of Mr. Pughazhyendhii.
• Perfect City driven car as it is small car with length of 3993mm.
• As Mr. Pughazhyendhi would be mostly driving the ca in city for office purpose the actual average range is between 14 – 16 km/l.
• Tata nexon includes Sunroof as a perfect customer demanding feature.
• It has Big Cooled Glovebox.
• Tata Nexon has Rolls Royce like feature such as Umbrella holder at Front Door panel. It is very useful feature in rainy season.
• In the Summer season were the temperature gets very high in the country like India, it has Express Cooling Function which cools the cabin within few minutes.
• Nexon is always comfortable to sit in as it has space sufficient deign and roomy wide cabin.
• Long seats at the rear and tremendous amount of thigh support, fair amount of knee room. This would be the key features to Mr. Pughazhyendhi as he travels with his family once in a month to his native place. And it would be very comfortable journey to his parents also.
• It has AC Vent’s at the rear also.
• Despite the arch at the rear, it has decent amount of headroom as well.

Drawbacks

Tata has after-market service issue since years but as there cars are improving better day by day i'm sure they are improving in this sector as well.

2.  MAHINDRA XUV 300

 

1. Mahindra xuv300 has turbo petrol engine with power 108.62bhp @ 6000rpm with maximum torque 200nm@3300rpm is very refined engine.
2. Drive ability of the car has been improved from 2019 to 2022.
3. It looks like an SUV segment car and has chopped its length accurately under 4 meters.
4. It is easy and smooth to drive in the city.
5. At around 2000–2200 rpm were the boost comes in & after that it accelerates greater sense of urgency.
6. Rev max out 6000rpm but you’ll do well to upshift 4000 – 5000 rpm & that’s were boost remains stronger.
7. Mahindra has 6 speed manual gearbox, and it is easy to operate.
8. Mahindra has got ride and balance handling spot on.
9. It handles potholes & shocks with ease and glides around.
10. Mahindra xuv300 is based on Korean manufacturing car Ssangyong Tivoli which is very hit and famous car in Korean market. Ssangyong is also being purchased by Mahindra group of companies only.
11. Plastic fit and finish in the Mahindra xuv300 is excellent.
12. It has spacious cabin and seats are comfortable as well.
13. Space around the rear seats is generous with good amount of head room and knee room as well. It has 3 individual headrests at the back as well and has 3 point middle passenger seat belt.
14. Mahindra xuv300 has raised SUV like seating stance and you can see even bonnet of the car from inside.
15. So, there is good visibility all around.

 

 

Drawbacks

• Design for climatronic control area looks like it is inspired from old mobile phone.
• Infotainment system has poor quality of resolution and haptic feedback is slower side.
• Area to store your mobile phone is quite less.
• It has tiny Boot space around 259 Liters which is even smaller then hatchback cars.
• And Loading lip of the car is very high.
• Petrol Variant starts around 841000/- ex showroom in Bangalore. However, among this car segment xuv300 is pricer car among its class.  

3.  HYUNDAI VENUE 2022

 

 

1. Hyundai Venue 2022 has 1.2L petrol engine which makes 83bhp@ 6000rpm & 113.8nm @ 4000 rpm. It has 5 speed gearbox.
2. Starting Price of New Hyundai Venue 2022 starts from 7.53 lakhs ex showroom in Bangalore.
3. The new venue is a classic facelift job were in you have the basic silhouette that remains same but with refresh styling.
4. At the front new parametric joule grill is laden with dark chrome and has plenty of bling factor.
5. Venue gets new headlamps with LED projectors.
6. New venue wheel remains same but design changes with diamond cut pattern and a slightly different panel under the cladding.
7. Rear of New Hyundai venue is highlights with new long edge pattern lightbar squared off bumpers that gives a more upmarket look.
8. It comes in 6 speed iMT gearbox in petrol version in which the clutch is missing (No clutch).
9. Dashboard Layout of new venue is in dual tone and looks premium.
10. Touchscreen is of 8 inches with upgrade U.I in it with ambient sounds.
11. Venue is the first car in its segment to get SIM based connected tech & has Alexa support as well.
12. Venue has sunroof, wireless charging, air purifier in the top variant.
13. It gets powered adjust seats at driver side.
14. Venue new seats are scooped out at the back which creates more space as a leg room for the rear passengers.
15. Hyundai Venue 2019 model has 3-Star Global ANCAP rating.

 

Drawbacks

• Seating 3-person comfortably is a big issue. Should have to adjust or squeeze at the rear.
• New Venue is yet to be tested by Global ANCAP for safety Rating.
• Price range starts from 7.53 lakhs up to 9 lakhs ex showroom in Bangalore, since there is much better option avaiable in the market  to choose one.

4.  MARUTI SUZUKI BREEZA 2022

 

 

1. Maruti Suzuki Breeza 2022 starts around 7.90lakhs ex-showroom in Bangalore.
2. The all new Breeza is powered by a 1.5L Advanced k – series Dual jet, Dual VVT Engine with ISG. Equipped with Progressive Smart Hybrid Technology with ISS, Torque assist, and Brake Energy Regeneration.
3. Its has first Dual tone color scheme in its segment and looks good.
4. New Breeza looks more squared out face with flat grill and stretched headlamps enhancing the visual width if the SUV. Adding master look is the prominent Bull bar like effect on bumper and scuff plate is lower down and is also a part of SUV templates.
5. It comes with 9inches Maruti smart play pro touchscreen unit which is way bigger than other cars offer in this segment. Works well gets Android auto, Apple car play and also Alexa connectivity inside.
6. Featuring Dual LED Headlamps with LED DRLs and LED Tail Lamps, you better brace yourself for an energetic design that only a showstopper can pull off.
7. Breeza gets adjustable Armrest with two cup holders at front, wireless charging pad at the base of dashboard, first Maruti to get Powered Sunroof but this feature is included in top variants.
8. It has Heads-up Display which has info like speed rpm, AC temp, Fan speed, energy flow etc. This is the key feature in this segment of car which no one provides.
9. In the New Breeza there is big upgrade is, incorporation of rear seats AC ventilation blower, USB Ports as it wasn’t provided in the previous generation.
10. Cabin width is pretty good. Three passengers can sit comfortably.
11. Breeza has 328 Liters of Boot space which is quite sufficient.
12. In the base model itself Breeza has equipped with 2 Airbags at Driver & co-driver, Electronic stability Program (ESP) with Hill Hold Assist, Reverse Parking Sensors with Infographic Display, High speed warning, Anti-theft security system, Suzuki TECT body.
13. Breeza ARAI mileage is 19.8 km/l.
14. City mileage of breeza is around 15-16 km/l.
15. Global NCAP Rating of previous generation Breeza is 4 Stars as the testing of new Breeza haven’t done yet.

Drawbacks

• Plastic Quality in interior cabin hasn’t improved since, last Gen Model.
• No cooled clove box in this price segment cars.
• Cushioning of seats is just too soft, so on a long journey you’d probably be fidgeting about.
• Global NCAP Rating of New maruti suzuki breeza is yet to come.

5.  TOYOTA URBAN CRUISER

 

 

1. Toyota urban cruiser is similar to Maruti Suzuki Breeza Model only Company Bagging is different.
2. On paper Power, Torque, performance, dimension everything is similar to Maruti Suzuki Breeza 2020.
3. Pricing of Cruiser is much higher than Maruti Suzuki Breeza. It starts from 9 lakhs.
4. Attractive colors come in Toyota Urban cruiser.
5. Mainly reliability of car and warranty.
6. Front grill is being changed in Cruiser compared to breeza.
7. Front Bumper has been changed and has chrome finish fog lamps.

Drawbacks

• Low Selling rate of the car. As it is similar to Maruti Suzuki Breeza model.
• Since, Toyota is launching New car segment called as Toyota Urban cruiser Hyryder selling of Toyota urban cruiser became less and is one of the reasons of failing this car.

VERDICT

• With its Upgraded and recalibrated Engine, the new Tata Nexon 2022 now feels marginally peppier and smoother to drive, and petrol engine variant is even smoother & Gear box as well.
• Its Suspension does quite well job on Indian road conditions.
• Tata Nexon is more spacious & comfortable compact SUV in its class.
• Road presence of Tata Nexon is very Good.
• Also, price range starts between 7.60 lakhs to 12.8 lakhs. For Mr. Pughazhyendhii Tata Nexon XE base Model would be best in his given price segment.
• With 5 – star Global ANCAP Rating Tata Nexon 2022 feels like the safest car in the market.
• Customers like Mr. Pughazhyendhii who is still looking for big cars, comfortable and sporty looking compact SUV’s which is capable of adapting our Indian road condition and is well equipped with loads of features. The New 2022 TATA NEXON is your car, you need to keep on your shortlist.
• The Tata Nexon is still Great Value for Money.

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