Benchmarking

BENCH MARKING

EXPLANATION:
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews.
Often benchmarking is focused on the manufacturing process itself to: Improve quality. Decrease manufacturing times, Increase production, Reduce Scrap and rework.
Clearly in any benchmarking study, the choice of which attributes to measure is of paramount importance. This centers on a set of performance measures and often how closely a plant adhered to the “lean production model”.

BEST PRACTICES:
Benchmarking that effect the widest spectrum of advanced manufacturing processes, it is the manufacturing production lifecycle that is often at the heart of inefficiency concerns in the automotive industry. Increasingly, tools such as 3D laser scanners are integral part of the benchmarking process. These tools are integral to benchmarking that enables identifying, implementing and assessing QA/QC improvements that increase efficiencies, reduce cycle times and ultimately lower costs due to decreased scrap, rework and recalls..

TYPES OF BENCH MARKING:
BENCH MARKING 1: Define competitors, price, specification & features on the segment.
BENCH MARKING 2: Component wise comparison, reduce weight & improve performance.

Challenge:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

1.Maruti Swift Dzire VXI CNG(CNG) (Base Model)

On-Road Price in Chennai :Rs.9,45,284
CNG option for the same engine delivers mileage of 32.52 km per kg
Dimensions & Capacity:
Length (mm)3995Width (mm)1735Height (mm)1515Boot Space (Litres)378Seating Capacity5Ground Clearance (Laden)160Wheel Base (mm)2450Kerb Weight (Kg)880-915Gross Weight (Kg)1335No of Doors4
Engine Displacement (cc)1197Max Power88.50bhp@6000rpmMax Torque113Nm@4400rpmNo. of cylinder4Valves Per Cylinder4TransmissionTypeAutomaticGear Box5 Speed
Suzuki DZire has managed to receive 3-star safety rating in Euro NCAP crash test.

2.Tata Altroz XE Diesel(Diesel) (Base Model)

On-Road Price in Chennai :Rs.8,60,175
Fuel TypeDieselDiesel Mileage (ARAI)23.03kmpl
Engine Type1.5 l Turbocharged RevotorqDisplacement (cc)1497Max Power88.77bhp@4000rpmMax Torque200nm@1250-3000rpmNo. of cylinder4Valves Per Cylinder4Turbo ChargerTransmissionTypeManualGear Box5-Speed
Dimensions & Capacity
Length (mm)3990Width (mm)1755Height (mm)1523Boot Space (Litres)345Seating Capacity5Ground Clearance Unladen (mm)165Wheel Base (mm)2501No of Doors5
Tata Altroz has managed to receive 5-star safety rating in Euro NCAP crash test.

3.Mahindra KUV 100 NXT G80 K2 Plus 6 Str(Petrol) (Base Model)

On-Road Price in Chennai :Rs.7,16,159*
The Mahindra KUV 100 NXT mileage is 18.15 kmpl.
Engine and Transmission
Engine TypemFALCON G80Displacement (cc)1198Max Power82bhp@5500rpmMax Torque115Nm@3500-3600rpmNo. of cylinder3Valves Per Cylinder4Fuel Supply SystemMPFITransmissionTypeManualGear Box5 SpeedDrive TypeFWD
Dimensions & Capacity
Length (mm)3700Width (mm)1735Height (mm)1655Boot Space (Litres)243Seating Capacity6Ground Clearance Unladen (mm)170Wheel Base (mm)2385Front Tread (mm)1490Rear Tread (mm)1490No of Doors5
There is no NCAP safety rating on the KUV100 from the Euro or Global NCAPs.

4.Renault Triber RXL(Petrol)

On-Road Price in Chennai :Rs.7,63,836*
ARAI Mileage 18.2 kmpl
Engine Type1.0L Petrol EngineDisplacement (cc)999Max Power71bhp@6250rpmMax Torque96Nm@3500rpmNo. of cylinder3Valves Per Cylinder4Valve ConfigurationDOHCFuel Supply SystemMulti Point Fuel InjectionTransmissionTypeAutomaticGear Box5-SpeedDrive TypeFWD
Dimensions & Capacity
Length (mm)3990Width (mm)1739Height (mm)1643Boot Space (Litres)84Seating Capacity7Ground Clearance Unladen (mm)182Wheel Base (mm)2636Front Tread (mm)1527Rear Tread (mm)1525Kerb Weight (Kg)947No of Doors5
Renault Triber has managed to receive 4-star safety rating in Euro NCAP crash test.

COMPARISION OF FOUR CARS:

VEHICLE NAME	MILEAGE	SAFETY RATING	ENGINE CC	BHP	BOAT SPACE	WEIGHT	GROUND CLEARANCE	HEIGHT	LENGHT	PRICE
Maruti Swift Dzire	32 (cng) 21 (pt)	3	1197	57-66kw	378 lt	880-915 kg	160 mm	1735 mm	3995 mm	945284
Tata Altroz	23 (ds)	5	1497	63-81 kw	345 lt	1036 kg	165 mm	1755 mm	3990 mm	860175
Mahindra KUV 100	18.5 (pt)	NIL	1198	61 kw	243 lt	1085 kg	170 mm	1655 mm	3700 mm	716159
Renault Triber	18.2 (pt)	4	999	53 kw	84 lt	947 kg	182 mm	1643 mm	3990 mm	763836

NOTE: Mr. D.S. Pughazhyendhii suggested to buy Tata Altroz XE (Diesel).