How an SEO Course Can Boost Your Digital Marketing Career

Gone are the days when marketing solely involved outdoor advertising, print media, TV ads, or trade shows. With the rise of technology, traditional marketing has been turned on its head - for the better. Marketing strategies have evolved rapidly in the digital age, and performance-driven digital marketing has taken the lead. According to a survey by BrightEdge, organic search is responsible for driving 53% of website traffic, making it the most significant traffic source for websites. As a result, it has led to the emergence of search engine optimization (SEO) as one of the most important strategies for driving brand awareness and conversion.

Companies that aim to thrive in their online business require skilled SEO specialists, making SEO courses an increasingly popular option for individuals seeking to gain expertise in this field and embark on a promising career. SEO (Search Engine Optimization) has become a crucial aspect of modern marketing, experiencing significant growth over the past decade. Consequently, the number of job opportunities in the field has risen, highlighting its growing importance for companies. According to a report by Glassdoor, there were over 29,000 SEO job openings in the US alone in 2020, with an average base pay of around $60,000 annually. 

Moreover, the COVID-19 pandemic has accelerated the growth of eCommerce, making SEO even more critical for businesses. As more companies invest in digital marketing, the demand for SEO experts is rising. If you are interested in pursuing a career in digital marketing or improving your current SEO skills, enrolling in one of the best SEO courses online can be an excellent way to acquire the necessary knowledge and skills.

What SEO Does?

The proliferation of online businesses has led to a staggering increase in digital content production. As a result, it has become increasingly challenging for individuals and companies to gain visibility and stand out in the crowded online space, particularly for newcomers. WordPress says over 70 million new blog posts are published on their platform every month. According to HubSpot, companies that published 16 or more blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts. 

Search engine optimization (SEO) is crucial for businesses seeking to increase online visibility and drive revenue growth. By utilizing various strategies, SEO professionals aim to improve a website's ranking in search engine results pages (SERPs) and increase organic search traffic. 

To achieve this goal, they perform various tasks, including conducting keyword research, optimizing website structure and content, monitoring analytics to measure performance, and creating backlinks. By implementing effective SEO strategies, businesses can establish a robust online presence and attract a larger audience, ultimately driving sales and revenue growth.

SEO is critical in improving a website's search engine ranking by employing a two-pronged strategy encompassing the website and individual web pages. By targeting business-relevant keywords that users are likely to search for, businesses can increase their visibility to potential customers, establish a strong brand presence, build trust, and offer a compelling value proposition. 

How Does SEO Work?

A career in SEO involves working with two core principles: creating keyword-rich, highly relevant content and generating quality backlinks for websites and web pages. When a user inputs a keyword or phrase into a search engine, it leverages its extensive index of web pages, ranked in order of relevance to the query, to deliver results in mere seconds.

As an SEO professional, your job involves optimizing websites and web pages to increase their visibility in search engine results pages. With a strong foundation in SEO best practices, professionals can help businesses improve their online presence and drive long-term growth.

Backlinks play a critical role in SEO, helping Google bots quickly discover new content by crawling more authoritative sites more frequently. Organic backlinks also serve as a metric of trust and relevance for a website, boosting its presence and ranking accordingly. As an SEO professional, securing backlinks from relevant, authoritative websites is essential to the job.

It's important to note that getting backlinks from multiple domains is more beneficial than from a few domains alone. SEO professionals create original and relevant content for the target audience to attract traffic. If the content is inauthentic or irrelevant, it is unlikely to generate the expected level of traffic.

It's essential to remember that SEO professionals require patience and persistence. Achieving desired results can take time, and you'll need to work consistently to convince stakeholders of your plan and objectives. Once you make changes to your website, search engines will begin to pick them up, and over time, these changes will reflect in your rankings.

Perks of Enrolling in a Search Engine Optimisation Course

Enrolling in an SEO course will boost your digital marketing career, as search engine optimization remains a crucial aspect of digital marketing. Obtaining a certification in SEO is an efficient and effective way to enhance your skillset and advance your career in digital marketing. Whether you are new to digital marketing or an expert in the field, having SEO skills can increase your value to your employer and help you stay relevant in the ever-changing digital landscape. While new marketing methods may emerge, SEO and Google will remain crucial in driving website traffic and improving online visibility.

• Training and Development 

A certification in SEO provides numerous benefits, such as a deep understanding of the basic concepts and practical experience in implementing them. It also boosts confidence by validating one's knowledge and expertise in the field. 

Additionally, certification indicates that an individual is up-to-date with the latest and most relevant skills and trends, which is essential in a constantly evolving industry like digital marketing. With the proper training and certification, individuals can showcase their proficiency and stand out among other job candidates, making it more favorable for them to secure employment opportunities in the field. 

• Specialization 

Digital marketing comprises various roles, and specialization in a particular area can be advantageous. For instance, if you are interested in pursuing a career in SEO, certification can help you stay ahead of teh competitive job market. SEO is a technical field, and employers often seek to hire expert specialists. 

Therefore, having a certification in SEO can amplify your skills and make you more attractive to potential employers. It also demonstrates your determination and commitment to mastering the role for which you’re certified. 

• Credibility 

An SEO certification is an excellent way to enhance your credibility as a digital marketer. Employers are more likely to consider candidates who have received certified training because it demonstrates that they have the skills and knowledge required for the job. With a certification in SEO, you can differentiate yourself from other candidates and show that you are committed to your career development. It can give you a significant advantage in a competitive job market. 

• Employability 

Enrolling in an SEO course can significantly increase your chances of getting hired, particularly in India's competitive job market. According to a report by LinkedIn, SEO specialist is one of the top 10 most in-demand jobs worldwide. In India, the demand for SEO professionals has been on the rise, and it is projected to continue to grow in the coming years. A report by Statista stated that the digital advertising market in India is projected to grow at a CAGR of 33.2% from 2020 to 2025. With this growth comes an increasing demand for SEO professionals who can help businesses improve their online visibility and drive more traffic to their websites.

As per a study by SEMrush, SEO was India's second most in-demand digital marketing skill in 2020, with an average annual salary of ₹415,000. It indicates a considerable demand for SEO professionals in India, and a certification can help you stand out in a competitive job market. Moreover, according to a survey by Moz, 72% of respondents said that having a certification in SEO helped them in their careers, while 90% said that certification helped increase their knowledge and improve their skills. 

• Competitive Pay Package 

According to a survey conducted by PayScale, the average salary for an SEO specialist in India is ₹296,300 per year. However, having a certification in SEO can lead to higher wages. SEO professionals with certification and expertise in the latest SEO techniques and tools are in high demand and can command higher salaries. It indicates that having a certification in SEO can significantly increase your earning potential. However, it is important to note that the field of SEO is highly competitive and to be highly paid; professionals must keep up with the latest trends and continually update their skills.

Conclusion

As search engine algorithms evolve and become more complex, staying up-to-date with the latest SEO strategies and techniques is crucial for success. Fortunately, numerous career opportunities are available in SEO, and Skill-Lync offers comprehensive courses to help you stay ahead of the curve.

By enrolling in Skill-Lync's online Search Engine Optimization certificate course, you can access valuable resources and insights that can help you develop the knowledge and skills needed to succeed in SEO. Whether you are just starting in this field or are looking to enhance your existing skill set, Skill-Lync's courses can provide you with the tools and resources needed to stay competitive in today's rapidly evolving digital landscape. Talk to our experts to know more about our digital marketing course.