Computer Science · Course
Search Engine Optimization & Search Engine Marketing
Learn about the ins and outs of Search Engine Optimization & Search Engine Marketing.
- Duration
- 10 weeks
- Content
- 6 hours
- Mode
- Online
OverviewWhat you'll
What you'll
be able to do.
- This course aims to introduce you to some rewarding SEO techniques that will help you rank higher on Google.
- You will learn the fundamentals of Google search engine operation.
- You will learn fundamental SEO methods and techniques used to increase the number of organic search results, as well as strategies in order to avoid Google penalties.
Tools you'll use
SemrushGoogle Search ConsoleGoogle Analytics
Curriculum10 modules,
10 modules,
built with industry.
01Search Engine Optimization & Search Engine Marketing
- Fundamentals of SEOW01
- Introduction:
- What is the Purpose of SEO?
- Overview of SEO
- SEO Vs SEM
- Importance of SEO
- Working of Search Engines
- SEO Glossary
- Introduction:
- The Importance of Website ArchitectureW02
- Website Architecture
- Web Page Architecture
- Topic and keyword Research
- Planning the Site Structure and Hierarchy
- Website URLs and Navigation
- Depth of Website Pages and URL
- Finding and Fixing Keyword Cannibalization Issues
- Strategically using Internal Linking
- HTML Sitemap
- Keyword ResearchW03
- Keywords
- Keyword Research
- Keyword Planner
- Keyword Difficulty
- A Guide To On-Page SEOW04
- On-Page SEO
- Ranking Factors
- Title tags
- Meta tags
- alt attributes
- Header tags
- URL structure
- Internal Linking
- SEO-Friendly Content
- User Experience
- Optimizing a Page for Target KeywordW05
- Keyword - Friendly Page
- Keyword Density
- Types of Keywords
- Keyword Optimization
- Keywords in Special Places
- Keywords in URLs and File Names
- Keywords in Page Titles
- Keywords in Headings
- Need for Keyword Optimization
- Competitor AnalysisW06
- Introduction to Competitors Analysis
- Reason for Competitor Research
- How to Conduct Competitive Analysis?
- Factors of Competitors Analysis
- Advantages of Conducting a Competitive Analysis
- Guideline for SEO ContentW07
- SEO Content for Search Engines
- Duplicate Content and Spam
- Blogs
- Webpage Page Optimization
- Image Optimization
- OFF-Page SEO - A Complete ManualW08
- Introduction to Off-Page Optimization
- Link Building and its Importance
- Types of Links in a Website
- Dofollow and Nofollow Links
- Domain Authority (DA) and Page Authority (PA)
- Link Wheel
- Link Juice
- Link Building Techniques
- Social Signals
- Press Release (PR)
- Keyword Links
- One-Way Inbound and Reciprocal Links
- A Beginner’s Guide to Technical SEOW09
- What are technical SEO and its importance?
- What are technical SEO best practices?
- Impact of HTTP and HTTPS on SEO
- Importance of HTTPS
- Canonical URL
- Robots.txt
- Static Vs Dynamic URLs
- Website performance
- Core Web Vitals
- Redirects for SEO
- Error Codes
- Structured Data
- XML Sitemap
- Best Tools for SEO Reports and TrackingW10
- SEO Tools
- Google Search Console
- Semrush
- Keyword Planner
- SEO Tools
- Fundamentals of SEOW01
FeeOne fee.
One fee.
Everything included.
Become job ready with our comprehensive industry focused curriculum for freshers & early career professionals
Premium
₹40,000
Inclusive of all charges- 1 Year Access
- Personalized Page
- Live Individual & Group Sessions
- Personalized & Hands-On
- Job-Oriented Industry Relevant Curriculum
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