Search Engine Optimization & Search Engine Marketing
Learn about the ins and outs of Search Engine Optimization & Search Engine Marketing.
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Syllabus
This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects
Course Overview
- This course aims to introduce you to some rewarding SEO techniques that will help you rank higher on Google.
- You will learn the fundamentals of Google search engine operation.
- You will learn fundamental SEO methods and techniques used to increase the number of organic search results, as well as strategies in order to avoid Google penalties.
Course Syllabus
On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.
Week 01 - Fundamentals of SEO
- Introduction:
- What is the Purpose of SEO?
- Overview of SEO
- SEO Vs SEM
- Importance of SEO
- Working of Search Engines
- SEO Glossary
Week 02 - The Importance of Website Architecture
- Website Architecture
- Web Page Architecture
- Topic and keyword Research
- Planning the Site Structure and Hierarchy
- Website URLs and Navigation
- Depth of Website Pages and URL
- Finding and Fixing Keyword Cannibalization Issues
- Strategically using Internal Linking
- HTML Sitemap
Week 03 - Keyword Research
- Keywords
- Keyword Research
- Keyword Planner
- Keyword Difficulty
Week 04 - A Guide To On-Page SEO
- On-Page SEO
- Ranking Factors
- Title tags
- Meta tags
- alt attributes
- Header tags
- URL structure
- Internal Linking
- SEO-Friendly Content
- User Experience
Week 05 - Optimizing a Page for Target Keyword
- Keyword - Friendly Page
- Keyword Density
- Types of Keywords
- Keyword Optimization
- Keywords in Special Places
- Keywords in URLs and File Names
- Keywords in Page Titles
- Keywords in Headings
- Need for Keyword Optimization
Week 06 - Competitor Analysis
- Introduction to Competitors Analysis
- Reason for Competitor Research
- How to Conduct Competitive Analysis?
- Factors of Competitors Analysis
- Advantages of Conducting a Competitive Analysis
Week 07 - Guideline for SEO Content
- SEO Content for Search Engines
- Duplicate Content and Spam
- Blogs
- Webpage Page Optimization
- Image Optimization
Week 08 - OFF-Page SEO - A Complete Manual
- Introduction to Off-Page Optimization
- Link Building and its Importance
- Types of Links in a Website
- Dofollow and Nofollow Links
- Domain Authority (DA) and Page Authority (PA)
- Link Wheel
- Link Juice
- Link Building Techniques
- Social Signals
- Press Release (PR)
- Keyword Links
- One-Way Inbound and Reciprocal Links
Week 09 - A Beginner’s Guide to Technical SEO
- What are technical SEO and its importance?
- What are technical SEO best practices?
- Impact of HTTP and HTTPS on SEO
- Importance of HTTPS
- Canonical URL
- Robots.txt
- Static Vs Dynamic URLs
- Website performance
- Core Web Vitals
- Redirects for SEO
- Error Codes
- Structured Data
- XML Sitemap
Week 10 - Best Tools for SEO Reports and Tracking
- SEO Tools
- Google Search Console
- Semrush
- Keyword Planner
Our courses have been designed by industry experts to help students achieve their dream careers
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Instructors profiles
Our courses are designed by leading academicians and experienced industry professionals.
1 industry expert
Our instructors are industry experts along with a passion to teach.
10 years in the experience range
Instructors with 10 years extensive industry experience.
Areas of expertise
- Digital Content Strategy
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