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Search Engine Optimization & Search Engine Marketing

Learn about the ins and outs of Search Engine Optimization & Search Engine Marketing.

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Bhavesh Kumbhare

Dar Al-Handasah Engineering company

Rashtrasant Tukadoji Maharaj Nagpur University

Akash Bhadkumbe


Brahmdevdada Mane Polytechnic

Madhura Joshi


Government Polytechnic Ratnagiri

Surbhi Kadayalwar

Aarvee Consultants

Priyadarshini College of Engineering

Dhananjay Shinde

Hyundai Motor India Ltd

Government Engineering college and reseacrch

Karan Dilip Pawar

Oktal Sydac

father agnel polytechnic vashi

Sumedh Lokhande

Mazameer Design & Engineering Studio

Shri Datta Meghe Polytechnic

Rajashree Kadam

Hinduja Tech

Gokhale Education Society's R. H. Sapat College of Engineering, Management Studies and Research


This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects

Course Overview

  • This course aims to introduce you to some rewarding SEO techniques that will help you rank higher on Google.
  • You will learn the fundamentals of Google search engine operation.
  • You will learn fundamental SEO methods and techniques used to increase the number of organic search results, as well as strategies in order to avoid Google penalties.

Course Syllabus

On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.

Week 01 - Fundamentals of SEO

  • Introduction:
    • What is the Purpose of SEO?
    • Overview of SEO
  • SEO Vs SEM
  • Importance of SEO
  • Working of Search Engines
  • SEO Glossary

Week 02 - The Importance of Website Architecture

  • Website Architecture
  • Web Page Architecture
  • Topic and keyword Research
  • Planning the Site Structure and Hierarchy
  • Website URLs and Navigation
  • Depth of Website Pages and URL
  • Finding and Fixing Keyword Cannibalization Issues
  • Strategically using Internal Linking
  • HTML Sitemap

Week 03 - Keyword Research

  • Keywords
  • Keyword Research
  • Keyword Planner
  • Keyword Difficulty

Week 04 - A Guide To On-Page SEO

  • On-Page SEO
  • Ranking Factors
    • Title tags
    • Meta tags
    • alt attributes
    • Header tags
    • URL structure
    • Internal Linking
    • SEO-Friendly Content
    • User Experience

Week 05 - Optimizing a Page for Target Keyword

  • Keyword - Friendly Page
  • Keyword Density
  • Types of Keywords
  • Keyword Optimization
    • Keywords in Special Places
    • Keywords in URLs and File Names
    • Keywords in Page Titles
    • Keywords in Headings
  • Need for Keyword Optimization

Week 06 - Competitor Analysis

  • Introduction to Competitors Analysis
  • Reason for Competitor Research
  • How to Conduct Competitive Analysis?
  • Factors of Competitors Analysis
  • Advantages of Conducting a Competitive Analysis

Week 07 - Guideline for SEO Content

  • SEO Content for Search Engines
  • Duplicate Content and Spam
  • Blogs
  • Webpage Page Optimization
  • Image Optimization

Week 08 - OFF-Page SEO - A Complete Manual

  • Introduction to Off-Page Optimization
  • Link Building and its Importance
  • Types of Links in a Website
  • Dofollow and Nofollow Links
  • Domain Authority (DA) and Page Authority (PA)
  • Link Wheel
  • Link Juice
  • Link Building Techniques
  • Social Signals
  • Press Release (PR)
  • Keyword Links
  • One-Way Inbound and Reciprocal Links

Week 09 - A Beginner’s Guide to Technical SEO

  • What are technical SEO and its importance?
  • What are technical SEO best practices?
  • Impact of HTTP and HTTPS on SEO
  • Importance of HTTPS
  • Canonical URL
  • Robots.txt
  • Static Vs Dynamic URLs
  • Website performance
  • Core Web Vitals
  • Redirects for SEO
  • Error Codes
  • Structured Data
  • XML Sitemap

Week 10 - Best Tools for SEO Reports and Tracking

  • SEO Tools
    • Google Search Console
    • Semrush
  • Keyword Planner

Our courses have been designed by industry experts to help students achieve their dream careers

Ratings & Reviews by Learners

Skill-Lync has received honest feedback from our learners around the globe.

Google Rating

Search Engine Optimization & Search Engine Marketing

Instructors profiles

Our courses are designed by leading academicians and experienced industry professionals.


1 industry expert

Our instructors are industry experts along with a passion to teach.


10 years in the experience range

Instructors with 10 years extensive industry experience.


Areas of expertise

  • Digital Content Strategy

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