Search Engine Optimization & Search Engine Marketing
Learn about the ins and outs of Search Engine Optimization & Search Engine Marketing.
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Syllabus
This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects
Course Overview
- This course aims to introduce you to some rewarding SEO techniques that will help you rank higher on Google.
- You will learn the fundamentals of Google search engine operation.
- You will learn fundamental SEO methods and techniques used to increase the number of organic search results, as well as strategies in order to avoid Google penalties.
Course Syllabus
On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.
Week 01 - Fundamentals of SEO
- Introduction:
- What is the Purpose of SEO?
- Overview of SEO
- SEO Vs SEM
- Importance of SEO
- Working of Search Engines
- SEO Glossary
Week 02 - The Importance of Website Architecture
- Website Architecture
- Web Page Architecture
- Topic and keyword Research
- Planning the Site Structure and Hierarchy
- Website URLs and Navigation
- Depth of Website Pages and URL
- Finding and Fixing Keyword Cannibalization Issues
- Strategically using Internal Linking
- HTML Sitemap
Week 03 - Keyword Research
- Keywords
- Keyword Research
- Keyword Planner
- Keyword Difficulty
Week 04 - A Guide To On-Page SEO
- On-Page SEO
- Ranking Factors
- Title tags
- Meta tags
- alt attributes
- Header tags
- URL structure
- Internal Linking
- SEO-Friendly Content
- User Experience
Week 05 - Optimizing a Page for Target Keyword
- Keyword - Friendly Page
- Keyword Density
- Types of Keywords
- Keyword Optimization
- Keywords in Special Places
- Keywords in URLs and File Names
- Keywords in Page Titles
- Keywords in Headings
- Need for Keyword Optimization
Week 06 - Competitor Analysis
- Introduction to Competitors Analysis
- Reason for Competitor Research
- How to Conduct Competitive Analysis?
- Factors of Competitors Analysis
- Advantages of Conducting a Competitive Analysis
Week 07 - Guideline for SEO Content
- SEO Content for Search Engines
- Duplicate Content and Spam
- Blogs
- Webpage Page Optimization
- Image Optimization
Week 08 - OFF-Page SEO - A Complete Manual
- Introduction to Off-Page Optimization
- Link Building and its Importance
- Types of Links in a Website
- Dofollow and Nofollow Links
- Domain Authority (DA) and Page Authority (PA)
- Link Wheel
- Link Juice
- Link Building Techniques
- Social Signals
- Press Release (PR)
- Keyword Links
- One-Way Inbound and Reciprocal Links
Week 09 - A Beginner’s Guide to Technical SEO
- What are technical SEO and its importance?
- What are technical SEO best practices?
- Impact of HTTP and HTTPS on SEO
- Importance of HTTPS
- Canonical URL
- Robots.txt
- Static Vs Dynamic URLs
- Website performance
- Core Web Vitals
- Redirects for SEO
- Error Codes
- Structured Data
- XML Sitemap
Week 10 - Best Tools for SEO Reports and Tracking
- SEO Tools
- Google Search Console
- Semrush
- Keyword Planner
Our courses have been designed by industry experts to help students achieve their dream careers
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Skill-Lync has received honest feedback from our learners around the globe.
Flexible Pricing
Talk to our career counsellors to get flexible payment options.
INR 40,000
Inclusive of all charges
Become job ready with our comprehensive industry focused curriculum for freshers & early career professionals
1 Year Accessto Skill-Lync’s Learning Management System (LMS)
Personalized Pageto showcase Projects & Certifications
Live Individual & Group Sessionsto resolve queries, Discuss Progress and Study Plans.
Personalized & Hands-OnSupport over Mail, Telephone for Query Resolution & Overall Learner Progress.
Job-Oriented Industry Relevant Curriculumavailable at your fingertips curated by Global Industry Experts along with Live Sessions.
Instructors profiles
Our courses are designed by leading academicians and experienced industry professionals.
1 industry expert
Our instructors are industry experts along with a passion to teach.
10 years in the experience range
Instructors with 10 years extensive industry experience.
Areas of expertise
- Digital Content Strategy
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