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Search Engine Optimization & Search Engine Marketing

Learn about the ins and outs of Search Engine Optimization & Search Engine Marketing.

10 weeks long course | 100% Online

Learn from leading experts in the industry

Learn Key Tools & Technologies Semrush, Google Search Console, Google Analytics

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This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects

Course Overview

  • This course aims to introduce you to some rewarding SEO techniques that will help you rank higher on Google.
  • You will learn the fundamentals of Google search engine operation.
  • You will learn fundamental SEO methods and techniques used to increase the number of organic search results, as well as strategies in order to avoid Google penalties.

Course Syllabus

On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.

Week 01 - Fundamentals of SEO

  • Introduction:
    • What is the Purpose of SEO?
    • Overview of SEO
  • SEO Vs SEM
  • Importance of SEO
  • Working of Search Engines
  • SEO Glossary

Week 02 - The Importance of Website Architecture

  • Website Architecture
  • Web Page Architecture
  • Topic and keyword Research
  • Planning the Site Structure and Hierarchy
  • Website URLs and Navigation
  • Depth of Website Pages and URL
  • Finding and Fixing Keyword Cannibalization Issues
  • Strategically using Internal Linking
  • HTML Sitemap

Week 03 - Keyword Research

  • Keywords
  • Keyword Research
  • Keyword Planner
  • Keyword Difficulty

Week 04 - A Guide To On-Page SEO

  • On-Page SEO
  • Ranking Factors
    • Title tags
    • Meta tags
    • alt attributes
    • Header tags
    • URL structure
    • Internal Linking
    • SEO-Friendly Content
    • User Experience

Week 05 - Optimizing a Page for Target Keyword

  • Keyword - Friendly Page
  • Keyword Density
  • Types of Keywords
  • Keyword Optimization
    • Keywords in Special Places
    • Keywords in URLs and File Names
    • Keywords in Page Titles
    • Keywords in Headings
  • Need for Keyword Optimization

Week 06 - Competitor Analysis

  • Introduction to Competitors Analysis
  • Reason for Competitor Research
  • How to Conduct Competitive Analysis?
  • Factors of Competitors Analysis
  • Advantages of Conducting a Competitive Analysis

Week 07 - Guideline for SEO Content

  • SEO Content for Search Engines
  • Duplicate Content and Spam
  • Blogs
  • Webpage Page Optimization
  • Image Optimization

Week 08 - OFF-Page SEO - A Complete Manual

  • Introduction to Off-Page Optimization
  • Link Building and its Importance
  • Types of Links in a Website
  • Dofollow and Nofollow Links
  • Domain Authority (DA) and Page Authority (PA)
  • Link Wheel
  • Link Juice
  • Link Building Techniques
  • Social Signals
  • Press Release (PR)
  • Keyword Links
  • One-Way Inbound and Reciprocal Links

Week 09 - A Beginner’s Guide to Technical SEO

  • What are technical SEO and its importance?
  • What are technical SEO best practices?
  • Impact of HTTP and HTTPS on SEO
  • Importance of HTTPS
  • Canonical URL
  • Robots.txt
  • Static Vs Dynamic URLs
  • Website performance
  • Core Web Vitals
  • Redirects for SEO
  • Error Codes
  • Structured Data
  • XML Sitemap

Week 10 - Best Tools for SEO Reports and Tracking

  • SEO Tools
    • Google Search Console
    • Semrush
  • Keyword Planner

Our courses have been designed by industry experts to help students achieve their dream careers

Ratings & Reviews by Learners

Skill-Lync has received honest feedback from our learners around the globe.

Google Rating

Search Engine Optimization & Search Engine Marketing

Instructors profiles

Our courses are designed by leading academicians and experienced industry professionals.


1 industry expert

Our instructors are industry experts along with a passion to teach.


10 years in the experience range

Instructors with 10 years extensive industry experience.


Areas of expertise

  • Digital Content Strategy

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