Benchmarking
BENCHMARKING :
In the era of competative world , we need to more attentive on our making products , so that our customer should satisfy with our products, because main aim of our making product is to satisfy customers needs ,
So for that whatever we are making products , we also needs to thinks one step extra from our competative organisation keeping in mind with quality and economical to our customer and environment respectively. That is why in the process of benchmarking , we are comparing our products with our leaders of different organisations.
Benchmarking process basically consists of two levels i.e
BENCHMARKING I
BWNCHMARKING II
Benchmarking I : is the comparision between the simillar kinds of products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations.
Benchmarking provides necessary insights to help us understand how our organization compares with similar organizations, even if they are in a different business or have a different group of customers.
This benchingmarking I has the following subcategories :
technical benchmarking : in this benchmarking is done on the design staff to determine the capabilities of products.
competative benchmarking : it compares how well an organization is doing with respect to the leading competition, especially with respect to critically important attributes, functions, or values associated with the organization’s products.
BENCHMARKING II : Is the comparision between the subparts , means component wise comparision from the competitor vehicle to reduce weight to the car , thereby improving the performance.
In this benchmarking ii we comapare the detailesd parts of the products .
AIM : TO MAKE A REPORT ON THE COMPARISON OF VEHICLES FOR THE Mr. D.S. Pughazhyendhii and suggesting him with better car.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
FEATURE OF CAR NEEDS BY Mr. D.S. Pughazhyendhii
COUNTRY : INDIA
PASSENGER CAPACITY : 05
PURPOSE : OFFICE VISIT AND MAX DRIVE 500 KM
BUFGET : 8 TO 10 LAKHS
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CONCLUSION :
As above i have compare the 4 vehicles , and according to me , TATA NEXON is best for him , it has all the feature which Mr. D.S. Pughazhyendhii wants.
tata nexon have the 5 star rating also and taking care of the safety also.