Benchmarking

BENCHMARKING

Benchmarking

Benchmarking is the method comparing a process, or method or concept or a product with a competitors' one, in order to achive the best possible outcome in the market or field.

The technique initially used to compare existing corporate strategies with a view to achieving the best possible performance in new situations & has recently been extended to the comparison of technical products. Its use is well-developed within the automotive industry ("automotive benchmarking"), where it is vital to design products that match precise user expectations, at minimal cost, by applying the best technologies available worldwide. Data is obtained by fully disassembling existing cars and their systems

Case study

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

COMPARISON OF FOUR CHOOSEN MODELS OF CARS

Cars / Spec	TOYOTA URBAN CRUISER MID	HYUNDAI VENUE S 1.2 PETROL	HYUNDAI CRETA E 1.5 PETROL	Mahindra XUV 300 CRETA E 1.5 PETROL
Ex Shoe room Price in Lakhs	9.02	8.70	10.4	8.4
Engine	1462 cc – inline 4 cylinder	1197 cc – inline 4 cylinder	1497 cc – inline 4 cylinder	1197 cc
BHP	103 BHP @ 6000rpm	83 BHP @ 6000rpm	113 BHP @ 6000rpm	110 BHP @ 5000rpm
Torque	138 Nm @ 4400 rpm	113.8 Nm @ 4000 rpm	144 Nm @ 4000 rpm	200 Nm @ 2000 rpm
Top speed in KMPH	170+	160	195	175
Transmission	5 Speed Manual	5 Speed Manual	6 Speed Manual	6 Speed Manual
Mileage in KMPL	17	17.5	17	17
Fuel Type	Petrol	Petrol	Petrol	Petrol
Length in mm	3995	3995	4300	3995
Width in mm	1790	1770	1790	1821
Weight in mm	1150	1168	1344	1368
Height in mm	1640	1617	1635	1627
Ground clearance in mm	200	195	190	180
Fuel tank capacity in Liters	48	45	50	42
Boot space in Liters	328	350	433	257

Figure 1. Toyota Urban Cruiser

Figure 2. Hyundai Creta

Figure 3. Mahindra XUV 300

Figure 4. Hyundai Venue

Selection of Car

Selection criteria considered for the selection of car are;

• Price range is between, 8 – 10 lakhs
• Suitable for long drive range & city driving conditions
• Minimum a 5 seater
• Good Mileage for city & highway driving conditions
• Comparatively big car

For the given case four compact SUV models from different brands are choosen and compared. Based on the comparison, Hyundai Venue model can be a good option among the compared cars, as it suits good for all of the requirement criterias.

Venue has comparatively lesser power & torque, when compared to the other cars, but which is quiet enough for a regular usage. The Ex-showroom price of venue is comparatively lesser, so the on road price of the car will be lesser than others, and also this helps in getting additional features or accessories within good price range.

The following attributes support the worth of buying a Venue;

Safety

• The Venue was awarded a 4-star safety rating, due to good scores for adult occupancy and child occupancy protection tests. In terms of safety for adults, the Venue managed to score 91 percent (34.8 out of 38), while the child occupancy score was 81 percent (40/49).
• Hyundai Venuehas the option of 6 airbags as Safety feature.
• Dual front airbags, front seat side- impact and side curtain airbags work together with the seat belts to take the safety of the vehicle to an un-parallel level.

Resale value.

• Hyundai vehicles hold their value for a long time. The good resale value in the used car market is something that many customers see as an important factor while buying cars. This is also another reason why the Hyundai Venue has become popular in the market
• The variants with a manual gearbox have held their value better than the variants that were equipped with a dual-clutch automatic transmission

Price

• The 2022 Hyundai Venue is a good buy overall and a good pick for shoppers with a limited budget. It's affordably priced, well equipped, and easy to live with day to day.

Features

• The most popular cars with Rear AC Vents in India are Hyundai Venue.
• Rear AC vents: The rear AC vents can be a really useful creature comfort feature for the rear occupants.

• Larger 8.8-inch touch screen with Blue Link technology, Apple Car Play, Android Auto, Voice command and among others. The connected car technology lets you control as many as 33 features where everything can be controlled with your smart phone.

• It also has Reverse or Parking Camera with digital display.

• It also gets air purifier.
• Cruise control facility.
• Automatic climate control system.
• Wireless phone charging.
• Comparatively large & sufficient Boot space.

• Spacious & Comfortable inner space.

• Venue, one of Hyundai's most promising offerings, is equipped with a variety of amenities, including an electric sunroof.

Conclusion

The car that suits good for the given case is HYUNDAI VENUE.